SocMed Sean
MAY 8, 2019
Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Featured Tech ads adwords contentmarketing organic paidmedia searchengineoptimization seo
Buzz Marketing for Technology
JANUARY 15, 2014
Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. But what happens when the efficacy of the ad network declines?
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Saying It Social
SEPTEMBER 8, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Mary Meeker of Morgan Stanley expects mobile internet use to surpass desktop internet use within the next five years. This post was mentioned on Twitter by Saying It Social, Saying It Social.
Buzz Marketing for Technology
DECEMBER 8, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.
SocMed Sean
FEBRUARY 3, 2013
I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. My thoughts on 18 different topics, with some social media humor sprinkled in. Social media takes time and energy. 3) Social media is about people. Social Sharing Tools (e.g.
Buzz Marketing for Technology
DECEMBER 15, 2009
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.
Twist Image
AUGUST 16, 2012
Is there a social media bubble? Just take a look at the news item published today, Pop went the social media bubble. Social media is hardly dead. What's dead is the world's wild infatuation with all things social. The difference between then and now is that we have a valuable and viable marketplace for those who get it right (just ask LinkedIn if the social media bubble has popped. Social media is a phrase that seems like a catch-all. adwords.
Mindjumpers
NOVEMBER 9, 2011
Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and to connect with your network. Of course you don’t have the option to do stuff that you would normally do from a personal profile, such as playing games, hangout on mobile devices or +1 things on the web. The smart thing about Google+ is the ability to divide your network into circles, which gives you more control over your communication.
Buzz Marketing for Technology
DECEMBER 15, 2009
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.
Buzz Marketing for Technology
OCTOBER 6, 2010
And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Written on the eve of the launch of the movie The Social Network).
Twist Image
SEPTEMBER 28, 2012
The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). While I think Facebook can (and will) figure out their own, AdWords-like model that best fits their environment, it still has a ways to go. With close to one billion connected people who are there for social reasons, there is an underlying economy that Facebook is capable of grabbing (see my blog post on F-Commerce above).
Twist Image
AUGUST 30, 2012
You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). The brands figure out what a pageview is worth (and this can be on a website or mobile device) and let the media companies go and do their bidding. Not too long ago, I started noticing more and more pieces of "branded content" showing up in my feeds (across a few online social networks).
Navolutions
APRIL 30, 2013
Google’s adwords for mobile are better at attracting immediate conversions, Google display network is better for remarketing, Stumbleupon’s paid discovery is better for getting cool content out there, and Facebook ads are better for creating customer relationships. North American Marketing Business Leverage Association”, or whichever other goofy no-name company won’t stop calling you, probably just wants to set you up on Google Adwords and charge a management fee.
Laurel Papworth
AUGUST 1, 2010
Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? – tonnes more info on my Social Media Monetization slides. Facebook Money for Social Games.
yMarketingMatters
JUNE 4, 2013
Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. This should be the year that your small business becomes confident and adept at social media.
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media (and Beyond): Small Business. Social Media: Measurement and ROI.
Convince & Convert
APRIL 9, 2014
Google has put a social layer across its products and services – this is Google+. Sure, there is an aspect of Google+ as a social destination, but Google+ is Google. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. This enables Google+ posts to spread across Google’s two million site strong Display Network. Social Media Strategy “Ghost town.”
Techipedia: Tamar Weinberg
JANUARY 17, 2012
Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Google has integrated star ratings from consumer review sites like Epinions or Biz Rate – but only sites with four out of five stars or greater results get an extra line in AdWords with their star ratings.
yMarketingMatters
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Mobile. Consumers Are Social. Being on Social Media is a Must. For 2016, having a social media presence for your business is a must, not a choice , if you want to expand your customer reach. social media accounts ( GlobalWebIndex ).
Sherrilynne Starkie
OCTOBER 15, 2018
How Canadians use Social Media. Canadians love social media. LinkedIn is introducing more social features and is becoming more content friendly. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Everything is being driven by mobile. Most people think of media as being in two blocks: social media and mainstream media. Shared Media includes social media but it’s more. We also recommended Google AdWords.
Mindjumpers
JULY 26, 2012
Naturally, promoting products and retailers through the social network will have to be, as with everything else in social media, relevant to the receiver in order to be successful. As opposed to Google AdWords and Facebook Ads, Promoted Updates from Foursquare will reach your potential customers when they are close to your shop – not while they are sitting in front of their computers at home.
yMarketingMatters
FEBRUARY 10, 2014
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing: 86% of marketers stated that social media is important for their business.
Saying It Social
APRIL 6, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! First, in order for someone to be able to do this, they need to have their mobile settings configured in Facebook. This can be done by going to your Account Settings and then the Mobile tab.
Saying It Social
JULY 22, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Recently I've been working with several companies to create such programs using mobile/local check-in apps Foursquare and Gowalla.
Webbiquity SMM
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?
Social Media Network Marketing
SEPTEMBER 20, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. ' There are often doubts that I notice when people look at Social Media. How do they use and consume the Social Media.
Convince & Convert
AUGUST 3, 2015
Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. One of the “Big Four” search engine blogs, this covers a range of customer acquisition strategies from content marketing to SEO and social media. Specialization: PPC + Growth Strategy + Social. Inside Adwords.
Saying It Social
AUGUST 24, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged. Add Social Networking buttons to your email signature. Add Social Networking buttons to your website.
Saying It Social
MAY 26, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Happy National Small Business Week Why National Small Business Week? Happy National Small Business Week « Saying It Social – Online … [.] Happy National Small Business Week « Saying It Social – Online … [.] Pingback by Google mobile applications on android mobile phones | Teleco | AboutAndroid.info | May 27, 2010 | Reply [.]
Hootsuite
AUGUST 2, 2022
One popular method is to use the Google Adwords Keyword Planner to analyze your website. Use Hootsuite Streams to track them across every social network. Your customer journey shows those folks often using their mobile to order groceries early in the week.
Social Media Marketing
FEBRUARY 8, 2021
In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage. It also helps to increase followers on social media and enhances more visibility of many product pages.
Saying It Social
AUGUST 27, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Location-based Marketing a Must for Local Businesses Its official – the Location Based Marketing train is full steam ahead and if you’re not on it you’re missing a huge opportunity. Then on Wednesday, Facebook introduced Facebook Places, a new feature giving Facebook users the option to let their friends know where they are via “check-ins” on their mobile web enabled devices.
Oktopost
APRIL 22, 2019
These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. So, with most digital businesses using Facebook and Google Analytics for tracking and attribution, they aren’t actually able to determine the correct attributions to their social media marketing channels, free or paid. That’s one reason why “ dark social ” is one of the biggest lead attribution issues facing digital marketing.
Saying It Social
JUNE 22, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer).
Saying It Social
JUNE 3, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable Why would you want to do this? This post was mentioned on Twitter by AK Stout and AK Stout, Saying It Social. Saying It Social said: How to Set Your Facebook Privacy Settings If You Don't Want Your Personal Profile Searchable [link] [.]
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday! The article has examples of how social media worked too.
Kikolani
APRIL 26, 2013
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 26 Mobile Apps to Improve Your Business and Networking – Here are 26 apps to help you network, stay connected with your social communities and conduct business while on the go. Meet AdWords Keyword Planner – The New Google Keyword Tool and AdWords Traffic Estimator Mash-up!
Kikolani
DECEMBER 4, 2009
How to optimize your blog for mobile devices. Tools wanted for power bloggers and social networkers. How to use Adwords the right way with your online store. 25 social media sites to help you live longer and healthier. Social Media. Social media snapshot: Flickr brand building. Articles featured in the resources come primarily from people I interact with in the comments, and on the social networks.
Kikolani
MARCH 8, 2013
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. The State of SEO: Experts Weight In – Part I and Part II – SEO.com experts weigh on the future of social media, local SEO, mobile SEO and on-page optimization.
Convince & Convert
JULY 3, 2011
Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. You’ll be playing with it yourself soon enough, and drawing your own conclusions about how Google Plus fits your own idea of social connectivity.
Kikolani
DECEMBER 21, 2011
Google AdWords Keyword Tool. Try out Google’s AdWords Keyword Tool. If you use the option to sign in with your AdWords account, you can increase the number of results plus see CPC cost data for each keyword. Before you register that domain, be sure that it is available on social media! Knowem lets you search names / keywords to see if they are taken on over 500 social networks. Hover over each network’s name to learn a little more about it.
Convince & Convert
MAY 29, 2018
Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? 92 percent of mobile video viewers share videos with others. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. Some marketers may think, “I’ll just post my videos on all the networks. Social Media Strategy
Convince & Convert
DECEMBER 30, 2011
Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. You’ll be playing with it yourself soon enough, and drawing your own conclusions about how Google Plus fits your own idea of social connectivity. (Happy Holidays!
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