Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

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B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. It’s the preferred direct marketing tactic for low cost and high ROI. Guest post by Brandon Brown.

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Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing?

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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? Is social media ROI measurable? Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

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7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile.

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI! Why you must be patient in achieving results and ROI. Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency.

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Agile Marketing in B2B

Buzz Marketing for Technology

And did I forget to say it can produce stupendous ROI results? It can produce stupendous ROI results! Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news.

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The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground.

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The Value of Social Listening in B2B Digital Marketing

Oktopost

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Social media marketing is becoming increasingly important to the success of B2B sales efforts.

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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI. Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin

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How to Create a B2B Video Marketing Strategy

Oktopost

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. This is not to say that B2B marketing doesn’t exist but that despite its massive potential it’s still being used mostly to illustrate the complexities of the product in an easy to digest way: the classic “product demo” video. For most traditionalists, video doesn’t work for for B2B marketing for two reasons.

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#.

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Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!

Pam Moore

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Every marketer is talking about it. However, truth is very few actually have it. Few know how to achieve it or measure it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall.

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Tips for measuring marketing impact to prove ROI

Social Media Marketing

Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). More often business to business (B2B) marketers’ concentration is centered on the top generation programs with severe, prolonged, and multipart sales cycles to prove capabilities. Plan for ROI To achieve your objectives, creating a specific strategy to have progress along the process is essential.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring? Unfortunately, especially for B2B brands, that’s often where it stopped. Guest post by Cheryl Joy.

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5 B2B Marketing Conferences Every CMO Must Attend in 2018

Oktopost

As a CMO, you’re probably looking to be ahead of the industry, gain multi-channel expertise, and as always, improve your marketing ROI; in which case, conferences provide all of this under one roof. B2B Marketing CMO Marketing Strategy2018 is creeping upon us and what a better way to start the new year than with some conference warm-up?

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How to Explain Social ROI to C-Suite

Talkwalker SM

Social ROI is a hot topic of discussion for all companies involved in social media. For big multinationals, social may be more of a brand awareness tool – for a utility company it may focus on social customer service , and for B2B firms a method of attracting highly qualified customers through thought-provoking content. To wrap up, proving the ROI of social isn’t always easy.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate.

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How to Measure the ROI of Your Social Media Efforts – Part II

The Social Media Incubator

In our last post we shared how to accurately measure Business-to-Consumer (B2C) return on investment (ROI). Now let’s look at the business side; Business-to-Business (B2B). Typically a B2B sale will have a higher price tag, and your sales cycle is usually much longer, just to name a couple of differences. Additionally, B2B sales often tend to be sales of service, rather than a tangible product.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity. So, here are several lessons b2b marketers can take from that high-volume learning.

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How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. One obvious reason is that the B2C lead life cycle is rarely as persistent and long as the B2B cycle. If this sounds familiar to you as a B2C marketer, consider stealing the tips below from the B2B playbook. Image via Big Stock Photo.

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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

That often takes the form of lead generation, especially in B2B circumstances. Calculating Blogging ROI. ROI stands for “return on investment&# and not “return on influence&# or “return on ignominy&# or “rabbit on interstate&#. The formula for calculating ROI is always essentially the same (with a couple of variations for finance geeks). 4,392 divided by $2,448 = 179%) The monthly ROI of this blogging program is 179%.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Is social media ROI attainable?

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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments. Image via Unsplash.

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How to Amplify Your Content ROI

Convince & Convert

Statistics show that 71 percent of B2B companies use content for lead generation. Here’s what you can do to make your content effective at delivering ROI. When your blog fails , how can you deliver ROI from your content? Data and supporting information are needed to measure how your content contributed in delivering ROI to your business. As a content marketer, you have to extend your effort to drive leads, deliver ROI, and achieve a job well-done.

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3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. Which leads me to my next ROI ….

3 Tricks for Maximizing Event ROI with Employee Advocacy

Oktopost

That’s why it comes as no surprise that over 50% of B2B […]. In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. Employee Advocacy Marketing Strategy Social Media Strategy

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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. The heart of the digital and social online world of today is driven by two big things.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.)

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The Human Side Of B2B Social Network For Business

Social Media Marketing

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. Furthermore, social marketing come up with some real time interest that always prove to be a game changer for the B2B business. We are the leader in offering B2B social network.

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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. B2B Social Media b2b marketing B2B social media Eric Schwartzman Paul Dunay Paul Gillin social media book

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. But LinkedIn is also the preferred network for CEOs, and 74% of B2B decision makers say they use LinkedIn to help make purchasing decisions.

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Generating B2B Leads on Facebook

Koka Sexton

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. Does Facebook generate B2B sales leads? I’ve talked with some companies being successful with B2B campaigns on Facebook and one is generating over $50,000 a QTR with about a $2.00 That’s an example of a positive ROI on social media.

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How to build a better business with B2B social listening

Sprout Social

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. With the help of B2B social listening, those answers are just a few clicks away. What are the big-picture benefits of B2B social listening? How to come up with a B2B social listening strategy.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. To me this is the most fertile area on which to prove ROI.

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5 Ways to Deliver B2B Marketing Content that Sells (Without Sabotaging Sales)

Convince & Convert

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. At a certain point in a complex B2B purchase, you absolutely need a sales rep or sales engineer to meet with the buyer and scope out the right solution for their specific needs.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Sales Trends and Strategies.

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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it.

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