Quintly

APRIL 29, 2022

At the surface level, it may seem as though measuring social media ROI is a rather simple task. Social Media ROI Financial Analysis

ROI 93

ROI Analytics Metrics Social Media 93

Socially Sorted

MARCH 16, 2022

Struggling to prove social media ROI to your clients, boss, or team? In this post I share how to prove the business impact of social media on your company's bottom line – free from Google Analytics and complicated spreadsheets.

ROI 91

ROI Tools Cost Analytics 91

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others.

ROI 52

ROI Influencer Campaign Discount 52

The Realtime Report

AUGUST 8, 2012

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. Social Media ROI And Realtime Big Data Analytics.

ROI 191

ROI Analytics Mzinga Report 191

Sociallyin Insider Blog

OCTOBER 1, 2021

Digital marketing analytics is a tool that successful brands use to: Evaluate ad campaign efficacy. Continue reading to learn more about digital marketing analytics and how you can use it most effectively. Data & ROI Analytics Digital Marketing

Analytics 90

Analytics Campaign Analysis SEO 90

agora pulse

JUNE 13, 2020

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

ROI 174

ROI B2B Brands Sentiment 174

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools.

Metrics 98

Metrics Analytics YouTube Video 98

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Includes experts tips for proving ROI. What does ROI mean?

ROI 122

ROI HootSuite Aggregator Campaign 122

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions.

Analytics 179

Analytics Tools Social Media Price 179

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Advanced social media analytics.

Analytics 114

Analytics Report Social Media Metrics 114

Jenn's Trends

MARCH 16, 2022

Social Media analytics google analytics online marketing social media social media management social media marketing social media strategy

Trends 78

Trends ROI Tools Comments 78

Idaconcpts

JULY 25, 2011

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise.

Analytics 146

Analytics Google ROI Adwords 146

Harp Interactive

MARCH 31, 2010

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns. The client wants to know if their social media campaign is working!

Analytics 350

Analytics Social Media Trendrr ROI 350

Mindjumpers

MARCH 22, 2012

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. It is also possible to see the monetary value they drive to your business, provided you have defined goals in Analytics itself. Tweet When working with social media, the prime challenge is to measure its value, through different parameters.

Report 239

Report Analytics Google Activities 239

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. And similarly, it has seen a higher ROI when advertising on Facebook: 1.2

ROI 52

ROI B2B Social Media YouTube 52

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview.

Analytics 67

Analytics Overview Sample Samples 67

Convince & Convert

JULY 26, 2011

To ensure that the blog had more than a middling role in driving those behaviors, you could set your Web analytics software (Google Analytics, for example) to only count people who have been on the blog more than 3 times, or have spent more than 3 minutes on the blog before clicking “Sign up Now&# or any other attribute that indicates the blog was persuasive. Calculating Blogging ROI. 4,392 divided by $2,448 = 179%) The monthly ROI of this blogging program is 179%.

ROI 140

ROI Cost Hosting Metrics 140

Small Business Mavericks

FEBRUARY 21, 2013

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. Analytics measures results. Sometimes that success is realized as an ROI and sometimes it’s simply seen in light of meeting or exceeding the intended non-monetary goal.

Analytics 93

Analytics SEO Small Business Campaign 93

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” Traditionally, social media ROI was tied to direct sales.

ROI 245

ROI Social Media UGC Discount 245

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? My pal Jason Falls has a great post he wrote recently about some of the other benefits of social and how you should be measuring them as well as ROI).

ROI 128

ROI Social Media Cost Insurance 128

Keyhole.co

NOVEMBER 4, 2020

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. These are critical features to look out for when making social media analytics software comparisons.

Analytics 105

Analytics Tools Price Social Media 105

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Here are three metrics which no social analytics tool will consider when calculating ROI, but which I suggest are pretty damn important. I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn.

ROI 273

ROI Metrics Sentiment Analysis 273

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Social media ROI definition.

ROI 145

ROI HootSuite Tools Social Media 145

Meltwater

AUGUST 23, 2018

PR AnalyticsAll the software in the world won’t help if you can’t extract the data, interpret it, and present it in convincing reports. Your marketing and communications department may have a… Read More >>>.

ROI 107

ROI Report Software Data 107

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment! Of that discussion came the decision to do the presentation on how to determine the ROI of social media.

ROI 140

ROI Social Media Analysis Discount 140

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data and measurement that empowers us to make data driven decisions, measure return on investment (ROI) and establish metrics for success. 10 Reasons you need to embrace data and analytics. Many digital and social marketers shy away from data and analytics.

Analytics 60

Analytics Data Real Estate Metrics 60

Small Business Mavericks

DECEMBER 4, 2015

Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Allows you to determine your ROI by showing you the top statistics on metrics that matter. The harsh reality is that analytics is necessary to the healthy growth of your business. The Best of Google Analytics.

Analytics 70

Analytics Small Business Google Statistics 70

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI. How to use LinkedIn analytics.

Analytics 145

Analytics HootSuite LinkedIn Metrics 145

Keyhole.co

NOVEMBER 5, 2022

And for this, you need a Facebook analytics tool. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. So, what are the best Facebook analytics tools for 2023?

Analytics 52

Analytics Tools Metrics Price 52

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 190

ROI Social Media Vocus Hubspot 190

Small Business Mavericks

AUGUST 19, 2015

But should you measure ROI by channel? But make no mistake, if you aren’t measuring ROI by the channel, then you may not have an accurate picture of your true ROI. If you invest in any channel, then you should measure the ROI of that channel. How To Determine What Constitutes a Positive ROI. If you spend more on a channel than you receive in return, then that’s a negative ROI. Learn to calculate ROI and you’ll never fear losing a profit.

ROI 70

ROI Small Business Metrics Campaign 70

Mindjumpers

JANUARY 25, 2013

The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. First and most importantly, a very significant notion for brands is that they must start viewing social media ROI metrics as a list of intangibles that have the potential to deliver way more value rather than simple “return on sales” type of tangible measurements.

ROI 245

ROI Metrics Sentiment Crowdsourcing 245

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100

ROI Platform Storify Sentiment 100

Mindjumpers

AUGUST 6, 2012

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. I believe that the product will set a new standard and push the space into more of a ROI qualifying direction. Similar Posts: Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]. Tweet.

ROI 199

ROI Data Klout Company 199

Pam Moore

MARCH 9, 2020

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics.

ROI 78

ROI Real Estate Small Business Strategy 78

agora pulse

MAY 30, 2017

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. As soon as you log in to Twitter analytics , you’re presented with 28-day summary of your Twitter account along with a summary of each of the previous months. Twitter’s analytics are totally free!

Analytics 130

Analytics Tools Twitter Hashtag 130

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know).

HootSuite 134

HootSuite ROI Metrics CPM 134

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools.

YouTube 52

YouTube Analytics Metrics Video 52

Mindjumpers

APRIL 20, 2012

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Understanding Social Media ROI Cycle.

Analytics 277

Analytics Data Social Media Engagement 277

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Is social media ROI attainable?

ROI 128

ROI Social Media Survey Tourism 128

Oktopost

JANUARY 16, 2019

Employee Advocacy LinkedIn Social Analytics Social Engagement Social Listening Social SellingDiscover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know.

ROI 106

ROI Analytics LinkedIn Engagement 106

Unmetric

JULY 9, 2019

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. By using Unmetric’s Twitter customer service analytics, you can view all types of queries from your consumers and your average response time to them. Social Strategies Analytics Social Media Analytics twitte

Analytics 72

Analytics Tools Hashtag Twitter 72