Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Net-Savvy Executive

MARCH 15, 2011

The response might come from a customer service or PR function, but the basic idea is what Radian6 calls "the social phone:" social media represent a new customer-service touchpoint, and companies need to respond to every mention that merits or requires a response. But wait, there's more!

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

agora pulse

OCTOBER 26, 2020

In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Agorapulse has a powerful social CRM , making it one of the best social media management apps for building relationships. Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. But in almost every case, you’re bringing a knife to a gunfight.

Case Study 139

Case Study Study Social Media Repository 139

Visually SM

JULY 27, 2020

However, there are a couple of unique features that set Sprout Social apart. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. month: includes 25 connected channels, 5 team members and 6 analytics profiles (free 14-day trial); Advanced: $49.99/month:

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MARCH 4, 2010

(photo by Teriyaki Tofu ) More from Convince and Convert 7 Critical Elements of Your Social Media Strategy Is Your Social Strategy Proactive or Reactive How to calculate your PPC budget and success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Metrics 130

Metrics Strategy How To Tourism 130

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? .

Research 194

Research Data Social CRM Wikipedia 194

agora pulse

APRIL 7, 2020

Reporting: Buffer offers overview reports for all plan levels, which include post analytics, hashtag performance, and audience demographics. Reporting: It’s easy to customize reports with e-clincher, as the tool offers drag-and-drop analytics and white label reports for every plan type. You have to be an Enterprise customer.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. Benefits of social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

agora pulse

OCTOBER 28, 2020

Social media dashboard vs. native tools. With post scheduling options, an improved inbox, and in-depth analytics, Facebook Business Manager offers decent management features for Pages. Return on investment (ROI) calculator that can estimate the value your marketing efforts generate. Social media dashboard vs. native tools.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider adding some of these to your list if they differ from your analytics results.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

JULY 9, 2023

Using this social media analytics tool to its full potential might take a while. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. It has made evaluating the ROI of different campaigns and tactics much easier. Val S The analytics tools are useful but confusing to get started.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MARCH 23, 2010

And many of us in the social media space are guilty of that particular sin. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 17, 2012

Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. Analytics are fairly simple. 5 for up to 5 social media accounts. Social CRM (currently in beta). Crowdbooster.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Oktopost

JULY 27, 2021

Customers found through SEM via PPC ads have been shown to have a High Customer Lifetime Value (CLV) and increased ROI – so why not go after more valuable leads where you can get them? When your ideal customer asks, “Hey Google, who has the best Social CRM?,” Connecting Search with Social. Conclusion.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Dorene Englert RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? social media ROI) [link] [link] Gary Alan Miller Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. What content lessons do you take away from these results?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 21, 2010

That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. We categorize influencers by type: peer, social or key influencers. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. Social Media Optimization. 2) Allocadia.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

JULY 13, 2010

Then, define a social and thought leadership strategy to get them there. Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). I decided to jump the social media band wagon a couple years ago. Anyone else?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). I decided to jump the social media band wagon a couple years ago. Anyone else?

Facebook 167

Facebook Consultant Social Media Sites 167

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. FREE MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). It's essential that ROI is an integral part of that process.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? create their own badges etc?) Point 2 I think is slightly more tricky.

Foursquare 150

Foursquare Analysis Consultant Mobile 150