6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. It’s entirely possible you love this commercial. I don’t.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks. 13) Sysomos.

Tools 207

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Trending Sources

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics.

Tools 215

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. It’s entirely possible you love this commercial. I don’t.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Sysomos.

Tools 268

Know Your Hustle. Own Your Hustle.

Twist Image

My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. Amber wears her heart on her sleeve, and her sentiment will resonate with many people. sysomos. What are you chasing? What are you running after? Is someone chasing you? To hustle or not to hustle? That is the question. Or, at least, that seems to be the battlecry of everyone you follow online.

Missed Opportunities

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Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. sysomos. There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. After analyzing more than 100 billion tweets on the Sysomos platform, Kingsford Charcoal and Marketwire deemed Waukesha, Wisconsin resident, IT professional, and part-time wine blogger, Clifford Brown , as 2012’s “Nicest Person in Social Media.”. Each light color represented the sentiment coming from a different social channel. Guest post by Jim Delaney.

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11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights. Sysomos.

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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Don’t let a social media crisis catch you off guard by using social media monitoring tools like Sysomos. By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Guest post by Philip Masterson. Digital marketing is growing rapidly.

Best Social Media Monitoring Tools

Bill Hartzer

Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media. The tools provided by Sentiment Metrics enables customers and clients alike the ability to measure, and monitor the different aspects of social media while gaining valuable intel about the buying public. One of the best features within the Sentiment Metrics system is the ability to respond to comments, questions, and remarks directly from the system.

Tools 115

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” ” Sentiment analysis has a bad name because it’s never 100% accurate. Sysomos. How: Sentiment analysis on the mentions.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. SENTIMENT BASED ANALYTICS.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). I know you want the list, though, so here's a quick reaction on who I might look at: Attentio , Brandwatch , Sentiment Metrics and Synthesio don't usually come up in the social media conversation in the US, but they all have solid SMA platforms.

McLuhan, Socrates and Edith Wharton On Social Media

Socialized

The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. More advanced software tools from companies like Radian6, Sysomos, and BuzzLogic and others are helping larger organizations better understand the full impact of their social media initiatives, but this is an emerging area and one that remains a challenge for many companies. “We

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Since then,023% of all Tweets include location data, according to Sysomos. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter.

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Cheers, Sheldon, community manager for Sysomos Reply Tamar Weinberg July 7, 2010 at 2:17 pm Cool, thanks Sheldon. Thanks so much for the great post, -Onibalusi Reply Tamar Weinberg July 8, 2010 at 10:35 pm Yup — that Sysomos study really nailed it for me.