Reddit Provides Insights into its International Growth Efforts
Social Media Today
NOVEMBER 30, 2023
Reddit continues to enact its reformation project, in the hopes of expanding its advertiser potential.
Trending Articles
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Pass Dynamic Purchase Value With Meta Events
Jon Loomer
NOVEMBER 29, 2023
If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.
Embrace Change
Jon Loomer
NOVEMBER 27, 2023
I started this website in 2011. I’ve been running Facebook ads to promote this business since then. The changes I’ve seen… Remember Power Editor? Only the advanced advertisers — and those who wanted to be advanced — used it. Everyone else used the “Self-Serve Ad Tool.” Power Editor had all of the test features before they were mainstream.
How to Strategically Use Social Media Trends to Boost Your Brand
Ignite Social Media
NOVEMBER 27, 2023
Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Meta Faces New Scrutiny Over Claims That Youngsters Are Being Exposed to Harmful Content in its Apps
Social Media Today
NOVEMBER 27, 2023
A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.
Instagram automation: Strategy and tools to do it right
Sprout Social
NOVEMBER 29, 2023
Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.
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How A Serial Partnership Leader Defines Success w/ Tai Rattigan
The Social Media Hat
NOVEMBER 27, 2023
Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off. Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success. How do we prioritize the right partners? Where are strategic partnerships … The post How A Serial Partnership Leader Defines Success w/ Tai Rattigan appeared first on The Social Media Hat.
Musk Tells Advertisers to ‘Go F Yourself’ if They Don’t Agree With His Comments
Social Media Today
NOVEMBER 29, 2023
Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.
Using 2023 cultural shifts to inform 2024 whitespace
Audiense
NOVEMBER 27, 2023
No one needs to be reminded of the clear winners in the 2023 pop culture battle for hype. We all heard about the Barbie movie, Taylor Swift’s Eras tour, Twitter becoming X (competing with Meta’s new social kid on the block, Threads), and ChatGPT.
Zero-Click Content: What It Is and Why You Should Create It
Hootsuite
NOVEMBER 28, 2023
Finding ways to drive traffic through social media has always been an uphill battle for marketers. Most platforms and algorithms dislike external links, and users often aren’t interested in clicking them. Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Holiday Meta Ad CPM Results
Jon Loomer
NOVEMBER 29, 2023
What happened to CPMs over the holidays? I talked on a couple of other videos ( here and here ) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022.
I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened
Buffer Social
NOVEMBER 28, 2023
Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question. See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.
YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature
Social Media Today
NOVEMBER 29, 2023
The latest feature updates for YouTube, including live drops, and a TV app test.
Security Remains A Real Concern With Real-Time Communication Tools
Forbes Social Media
NOVEMBER 29, 2023
It was during the pandemic, when Zoom and other platforms became a lifeline that allowed individuals to remain connected that hackers quickly found exploits
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
How to gain a competitive advantage by analyzing marketing initiatives by competitors
Sprout Social
NOVEMBER 30, 2023
It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes an
Biggest Mistake New Creators Make
Jon Loomer
NOVEMBER 30, 2023
This is the biggest mistake new content creators make. I have a unique perspective because I’ve succeeded as a blogger and short-form video creator. I also have the perspective of quitting at other content too soon. From the start, new creators connect their efforts to revenue. Well, you’re not going to immediately create a popular podcast, a high-traffic blog, or a viral video channel.
We Checked in on the Social Media Predictions We Made for 2023 – Here's How They Performed
Buffer Social
NOVEMBER 29, 2023
Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We predicted a lot of it but not all of it. To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lac
Musk Tells Advertisers to ‘Go F Yourself,’ Calls X Boycott ‘Blackmail’
Social Media Today
NOVEMBER 29, 2023
X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview on stage at the New York Times DealBook Summit.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Google’s New Ultra-High Quality Photos Gain Wider Support
Forbes Social Media
NOVEMBER 30, 2023
Google’s new high-quality Ultra HDR photo format is gaining broader support outside of Google Photos, making the company’s best-quality images easier to share.
Guide on How to Start a Business Blog Part 2
Writtent Blog
NOVEMBER 24, 2023
You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog. In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1 , we listed most of the back-end tasks of starting a corporate
Meta’s Emu for AI-Generated Images and Videos
Jon Loomer
NOVEMBER 26, 2023
These AI advancements are wild… Meta is working on a project called Emu that allows you to use text prompts to edit images and generate videos. Provide conversational text prompts to develop or change an image or video. Here’s an example using text prompts to generate an image… [link] And here’s an example using text prompts to generate a video… [link] We’re seeing this type of AI technology with third-party tools now.
How This Founder Built a $5 Million Product Business With No Experience in Product Development
Buffer Social
NOVEMBER 27, 2023
💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.
8 Stupid Simple Social Media Tricks to Boost SEO
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30 Under 30 Social Media 2024: Meet The Founders, Insiders And Internet Stars Shaping The Creator Economy
Forbes Social Media
NOVEMBER 28, 2023
These Under 30s are building businesses to support creators and turning followers into fortunes.
Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today
WebInKnow
NOVEMBER 30, 2023
Korean pop music is a global phenomenon with bands racking up billions of YouTube views and creating massive fandoms. Into the mix comes MAVE, a virtual K-pop girl group with their first EP “What’s My Name” dropping today (November 30 at 6:00 pm Korea time).
Going Broad Isn’t Always the Answer
Jon Loomer
NOVEMBER 25, 2023
Look, I get it. The advancements in AI and machine learning are amazing. I’ve embraced Advantage+ Shopping , Advantage+ Audience , and broad targeting generally. But not as an absolute. Some clients tell me they get better results the old-fashioned way, using interests and lookalikes, and without Advantage+ Audience. They’ve seen terrible results going broad.
Revolutionize Your Social Media Game: Hookle’s AI Image Suggestions Set to Transform Small Business Marketing
Bill Hartzer
NOVEMBER 29, 2023
In the ever-evolving realm of social media marketing, a groundbreaking app is turning heads and reshaping the landscape for small businesses worldwide. Hookle, a mobile app at the forefront of innovation, has just unveiled its latest feature: AI-powered image suggestions, a game-changer in the world of content creation. Small business owners grappling with the demands of social media marketing can now breathe a sigh of relief.
LinkedIn Announces New Ad Performance Measurement Updates
Social Media Today
NOVEMBER 28, 2023
LinkedIn's rolling out some new tracking and attribution options for its ad tools.
Black Friday 2023: Here Are Tips And Tricks To Scoring The Best Deals This Holiday Season
Forbes Social Media
NOVEMBER 24, 2023
Forbes Vetted senior deals editor Kara Cuzzone shares tips and tricks, plus pitfalls to avoid when it comes to Black Friday and Cyber Monday shopping.
42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too
Buffer Social
NOVEMBER 30, 2023
It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world. Four years passed, and my account was still sitting brand new with just my name and four or five connections. Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.
Book a Session with Me
Jon Loomer
NOVEMBER 28, 2023
I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session, you’ll complete a questionnaire that will provide background on your business, your advertising efforts, the obstacles you’re facing, and what you hope to accomplish. This will help me prepare.
From Obscurity to Opportunity: Demystifying Dark Social
Oktopost
NOVEMBER 30, 2023
Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. Have you ever shared an article with your best friend via WhatsApp? If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.
LinkedIn Outlines Updated, AI-Based System for Detecting Rule-Violating Content
Social Media Today
NOVEMBER 27, 2023
LinkedIn's new AI-based system enables enhanced optimization of its moderation workflow.
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