#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

Komen made this announcement: “We will continue to fund existing grants, including those of Planned Parenthood, and preserve their eligibility to apply for future grants, while maintaining the ability of our affiliates to make funding decisions that meet the needs of their communities” Supporters of Planned parenthood were excited. In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear.

Sysomos Acquired By Marketwire

Dave Fleet

Attensity. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. By acquiring a solution that allows users to do a deep dive on online conversations, Marketwire is adding a useful tool to its arsenal, and one that it doesn’t just need to white-label from other providers. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by.