#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

Komen made this announcement: “We will continue to fund existing grants, including those of Planned Parenthood, and preserve their eligibility to apply for future grants, while maintaining the ability of our affiliates to make funding decisions that meet the needs of their communities” Supporters of Planned parenthood were excited. What about the social backlash? In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear.

Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Attensity. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Tags: social media monitoring Marketwire monitoring Sysomos

Start Listening NOW!

SocialFish

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. You need to start monitoring the online airwaves now – even if you don’t have a social media strategy, social media policy or actively engaging with your members online.