Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms.

Social Media 228

Social Media Back channel Instagram Twitter 228

WebInKnow

DECEMBER 16, 2020

Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event. As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement.

Eventful 98

Eventful Social Media How To Back channel 98

Net-Savvy Executive

MARCH 24, 2009

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Back channel 40

Back channel 40

Net-Savvy Executive

APRIL 26, 2011

Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Now, of course, the back channel is always Twitter, and it sometimes threatens to overwhelm the front channel (the person on stage).

Twitter 93

Twitter Eventful Hashtag Radian6 93

Convince & Convert

AUGUST 28, 2013

To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., but won’t generate net new viewers.

Twitter 109

Twitter Nielsen Research Social Media 109

Net-Savvy Executive

APRIL 1, 2011

Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Social Media Strategery

OCTOBER 8, 2015

Open dialogue gives way to back-channel alliance building. This happened with websites, with social media , and it’s happening again with content marketing. We continue to make the same mistakes we did before. Drop-by meetings become scheduled status meetings.

Content 50

Content Marketing Social Media Collaboration 50