Back Channel for SMA Vendors
Net-Savvy Executive
MARCH 24, 2009
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Convince & Convert
AUGUST 28, 2013
To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., but won’t generate net new viewers.
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Net-Savvy Executive
APRIL 26, 2011
Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Now, of course, the back channel is always Twitter, and it sometimes threatens to overwhelm the front channel (the person on stage).
WebInKnow
DECEMBER 16, 2020
Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event. As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement.
Net-Savvy Executive
APRIL 1, 2011
Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"
Diva Marketing Blog
OCTOBER 30, 2009
Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. No @s in your Tweet stream is a sign that you 1. have few friends to play with or 2. don't know how to share treats with others.
Net-Savvy Executive
NOVEMBER 22, 2010
The Twitter back channel ( #defragcon ) went nearly silent as a roomful of bright people struggled to keep up with a firehose of big ideas. The thing is, disagreement at Defrag is a catalyst—it really gets discussions going. The high point this year had to be Jeff Jonas on the new physics of big data.
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