Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Now for the back story. First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics.

Back Channel for SMA Vendors

Net-Savvy Executive

Trending Sources

2012 Trend Spotting: Social TV

Geoff Livingston

In essence, social media and instant messaging forms a massive TV back channel, empowering people to talk about a program as it airs. Programmers see this as an opportunity to engage the audience on the back channel with value added content and live interaction.

Twitter Best in Events and Emergencies

Net-Savvy Executive

Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Now, of course, the back channel is always Twitter, and it sometimes threatens to overwhelm the front channel (the person on stage).

Who Owns Content Marketing?

Social Media Strategery

But any time there’s a new trend, tactic, or channel, this collaboration turns to competition. Open dialogue gives way to back-channel alliance building. Social Media has a claim because much of the content is created for social media channels.

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc.,

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

The Safeway Test

Geoff Livingston

I see a lot of actions and words taken by influencers on back channels and on the public interwebs. Sometimes I act like a diva as well and spout some nastiness online, but I always try to come back to earth, and clean it up. Safeway is my local grocery store.

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Thank You for the Civilination Help

Geoff Livingston

There are so many people to thank for spreading the word publicly, as well as private back channel encouragement, it’s impossible to thank them all.

Is Amateur Hour Over?

Geoff Livingston

The back channel is full of stories about big A-List names, New York Times bestselling authors (note the plural) that when hired crashed and burned. Image by Graymalkn.

Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade.

Slights and Chalkboards

Geoff Livingston

A colleague has been struggling with some negative talk on the back channel and asked me how I deal with it. Image by rebekaburgess. When someone slights me, I use that resentment to drive me further, finish hard projects, go the extra mile, and get up when I fail.

Slights and Chalkboards

Geoff Livingston

A colleague has been struggling with some negative talk on the back channel, and asked me how I deal with it. Image by rebekaburgess. When someone slights me, I use that resentment to drive me further, finish hard projects, go the extra mile, and get up when I fail.

Join the Exodus!

Geoff Livingston

This is a great opportunity to thank everyone who has encouraged me since I first announce my intent to publish the book, particularly those who signed up for advance copies and chatted with me on back channels. Jason looked at George, and they both looked back at Hector.

Decompressing Defrag

Net-Savvy Executive

The Twitter back channel ( #defragcon ) went nearly silent as a roomful of bright people struggled to keep up with a firehose of big ideas. Yeah, I'll be back. I mentioned earlier that I would again make the trip to Colorado for Defrag.

Mobile Necessary Now for Brand Relevancy

Geoff Livingston

Both GroupMe and Beluga were quite interesting, but GroupMe was easier to use , allowing for quick group set up, and back channel conversations within the company. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today!

Strategy: Deciphering the Void

Geoff Livingston

It is a consistent back channel (and increasingly public) conversation. A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy.

The Meme to End All Memes

Geoff Livingston

OK, this is more of a back channel nasty one. So why is it social media seems to propel us back to high school behavior? by Beth Harte and Geoff Livingston. The anti-social media guru meme received a death wish from Shel Holtz last week.

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Strategy Lessons: The Fire Book

Geoff Livingston

The microblogging network, err information service, hasn’t looked back. The concept of PR serving as the ombudsman goes back several decades. The airline went back to the drawing board and created its now current seating system, A, B and C priority seating.

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Everything will be done in the open, encouraging participation, contribution, and truthfulness and discouraging passive-aggressive behavior, back channel discussions, and hidden agendas. Other channels include more traditional “Web 1.0″,

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel.

Designing Choreographies for the New Economy of Attention

www.digitalhumanities.org

We are particularly interested in the physical organization of attention and distraction as audience members at a lecture or conference interact with one another across multiple channels and sites. How users engage with these communication channels determines the parameters of the situation.

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. Where I think I took my blog post today, sort of over the line a little bit, was that I likened social profiling of basically hearkening back to Jeremiah’s post.

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