Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Now for the back story. First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms.

Back Channel for SMA Vendors

Net-Savvy Executive

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Twitter Best in Events and Emergencies

Net-Savvy Executive

Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Now, of course, the back channel is always Twitter, and it sometimes threatens to overwhelm the front channel (the person on stage).

Who Owns Content Marketing?

Social Media Strategery

But any time there’s a new trend, tactic, or channel, this collaboration turns to competition. Open dialogue gives way to back-channel alliance building. Social Media has a claim because much of the content is created for social media channels. Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing.

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Is Social TV Overrated?

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade.

Link Love Monthly: Best of February 2010

SocialFish

Public speakers, Cliff Atkinson has your backchannel – Book Review: “The Backchannel” (Rob Cottingham). Back by popular demand: Is Your Social Media Director Qualified? Here’s my monthly selection of links to some of the most interesting posts that I’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in an out at your leisure!

Webinars in 2012 ? Where are They Going?

SocialFish

The result is the creation of a back channel process to invigorate the presentation. This post is by Chris Urena, Director of Development at CommPartners. We’ll be featuring a lot more posts about social learning (you’ve probably noticed some already ) and we’ll introduce our full CommPartners team soon!

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Everything will be done in the open, encouraging participation, contribution, and truthfulness and discouraging passive-aggressive behavior, back channel discussions, and hidden agendas. Other channels include more traditional “Web 1.0″,

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? We used to sit around television sets with families, or farther back sit around the radio and watch the radio back in the ’40s and ’50s before there was television, and it was a shared experience.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? We used to sit around television sets with families, or farther back sit around the radio and watch the radio back in the ’40s and ’50s before there was television, and it was a shared experience.

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. Where I think I took my blog post today, sort of over the line a little bit, was that I likened social profiling of basically hearkening back to Jeremiah’s post. I read a chapter and then put it down for a week, and then come back and read another chapter.