Expert insights. Personalized for you.
Back channel Related Topics 
Direct Marketing Observations
OCTOBER 6, 2014
Now for the back story. First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
WebInKnow
DECEMBER 16, 2020
Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event. As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement.
Net-Savvy Executive
APRIL 26, 2011
Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Now, of course, the back channel is always Twitter, and it sometimes threatens to overwhelm the front channel (the person on stage). If you can keep from being completely distracted by it, the back channel is a great source of connections, discussion, and sharing that enhance the event experience.
.jpg)
Social Media Strategery
OCTOBER 8, 2015
But any time there’s a new trend, tactic, or channel, this collaboration turns to competition. Open dialogue gives way to back-channel alliance building. Social Media has a claim because much of the content is created for social media channels. Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing.
Convince & Convert
AUGUST 28, 2013
To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Is Social TV Overrated?
Diva Marketing Blog
OCTOBER 30, 2009
Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. In the spirit of David Letterman's Top Ten. A zillion landing page blogs are pretending to be social media.
Net-Savvy Executive
NOVEMBER 22, 2010
The Twitter back channel ( #defragcon ) went nearly silent as a roomful of bright people struggled to keep up with a firehose of big ideas. Yeah, I'll be back. I mentioned earlier that I would again make the trip to Colorado for Defrag. While its schedule competed with other attractive events this year, Eric Norlin has assembled an outstanding event that attracts an exceptional community.
Social Media Strategery
MARCH 23, 2010
Everything will be done in the open, encouraging participation, contribution, and truthfulness and discouraging passive-aggressive behavior, back channel discussions, and hidden agendas. I have begun advocating a shift in thinking about social media which considers it as one component of citizen/ public engagement From this perspective, social media is just one of the many different tools and channels where interaction can take place. So now back to my original statement.
Convince & Convert
FEBRUARY 9, 2012
Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? We used to sit around television sets with families, or farther back sit around the radio and watch the radio back in the ’40s and ’50s before there was television, and it was a shared experience.
Convince & Convert
FEBRUARY 9, 2012
Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? We used to sit around television sets with families, or farther back sit around the radio and watch the radio back in the ’40s and ’50s before there was television, and it was a shared experience.
Convince & Convert
MAY 3, 2012
The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. Where I think I took my blog post today, sort of over the line a little bit, was that I likened social profiling of basically hearkening back to Jeremiah’s post. I read a chapter and then put it down for a week, and then come back and read another chapter.
185 
Let's personalize your content