Back Channel for SMA Vendors
Net-Savvy Executive
MARCH 24, 2009
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Back channel Related Topics 
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New Research Shows Twitter Boosts TV Ratings (sometimes)
Convince & Convert
AUGUST 28, 2013
To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., but won’t generate net new viewers.
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Twitter Best in Events and Emergencies
Net-Savvy Executive
APRIL 26, 2011
Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Now, of course, the back channel is always Twitter, and it sometimes threatens to overwhelm the front channel (the person on stage).
How To Drive Social Interaction At Your Virtual Event
WebInKnow
DECEMBER 16, 2020
Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event. As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement.
Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"
Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy
Diva Marketing Blog
OCTOBER 30, 2009
Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. No @s in your Tweet stream is a sign that you 1. have few friends to play with or 2. don't know how to share treats with others.
Social Pros Podcast – Scott Monty, Ford Motor Company
Convince & Convert
FEBRUARY 9, 2012
Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.
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