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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., Jay is the founder of [link] and host of the Social Pros podcast.

Research 138
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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

For girls in particular danah nails it: “Drama is the language that teens—most notably girls—use to describe a host of activities and practices ranging from gossip, flirting, arguing, and joking to more serious issues of jealousy, ostracization, and name-calling.”. The ripple effect.

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jim’s been a guest host with us before, and he’ll be chiming in shortly. Jim Kukral, thank you very much for guest hosting. That’s where my brain is right now.

Klout 114
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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). In everything but guest hosting. It got a rise out of the Twitter back channel. Social Pros Transcript For Your Reading Enjoyment. Jay: Welcome to Social Pros. Jay: Exactly.

Company 115
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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). In everything but guest hosting. It got a rise out of the Twitter back channel. Social Pros Transcript For Your Reading Enjoyment. Photo by @nateriggs (thanks Nate!).

Company 113