Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. Now for the back story. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. What happens in school is now being played out on Twitter and a myriad of other social sites. Social media extends the drama for students involved.

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Back channel Social Media Education Marketing 228

Social Media Strategery

MARCH 23, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Who Owns Social Media? I’m finding that I’m no longer justifying the use of social media, but helping develop the processes, policies, and personnel that will move the use of social media from interesting experiment to a long-term way of doing business. Who Owns Social Media?

Gov 2.0 122

Gov 2.0 Social Media Meeting Committee 122

WebInKnow

DECEMBER 16, 2020

As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event.

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Eventful Back channel Questions Engagement 98

Convince & Convert

MAY 3, 2012

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. My name is Eric Boggs , and welcome to Social Pros podcast, episode #14.

Social Media 91

Social Media Klout RFP Conference 91

Diva Marketing Blog

OCTOBER 30, 2009

A zillion landing page blogs are pretending to be social media. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. Not listening to your customers' who take time to express their pleasure and concerns in the social world is a sad trick for both customer and company. And the Number One Reason To Halloween Toilet Paper A Social Media Strategy.

Marketing 64

Marketing Press Release Discount Social Enterprise 64

Convince & Convert

AUGUST 28, 2013

Is Social TV Overrated? To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., Does this data from Nielsen change how you think about social TV? Jay is the founder of [link] and host of the Social Pros podcast.

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Research Nielsen Twitter Loyalty 109

Social Media Strategery

OCTOBER 8, 2015

But any time there’s a new trend, tactic, or channel, this collaboration turns to competition. This happened with websites, with social media , and it’s happening again with content marketing. Open dialogue gives way to back-channel alliance building. Who owns social media? Social Media? Social Media has a claim because much of the content is created for social media channels.

Content 50

Content Collaboration Marketing Compete 50

Net-Savvy Executive

APRIL 1, 2011

Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony is now part of WPP's Kantar Media. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands use free or paid social media tools?). Social Pros Transcript For Your Reading Enjoyment.

Company 89

Company Retail iPad B2B 89

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands use free or paid social media tools?). Social Pros Transcript For Your Reading Enjoyment.

Company 76

Company Retail iPad B2B 76