WebInKnow

DECEMBER 16, 2020

As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event.

Eventful 98

Eventful How To Back channel Social Media 98

Convince & Convert

AUGUST 28, 2013

To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., Jay is the founder of [link] and host of the Social Pros podcast.

Research 133

Research Nielsen Twitter Loyalty 133

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

Back channel 228

Back channel Social Media Class Education 228

Diva Marketing Blog

OCTOBER 30, 2009

A zillion landing page blogs are pretending to be social media. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. And the Number One Reason To Halloween Toilet Paper A Social Media Strategy.

Social Media 64

Social Media Strategy Press Release Social Enterprise 64

Net-Savvy Executive

APRIL 26, 2011

It's the social media water cooler , where there's always something interesting but rarely anything I can't afford to miss. Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Media reports. Not much) official communication.

Eventful 93

Eventful Twitter Radian6 Back channel 93

Net-Savvy Executive

APRIL 1, 2011

Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Social Media Strategery

MARCH 23, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Who Owns Social Media? Everyone viewed “ownership&# of social media differently. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Social Media Gov 2.0 Committee Collaboration 122