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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., but won’t generate net new viewers.

Research 138
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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms.

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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Back-channel emails are a wonderful thing. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Collective Intellect Still doing what they do.

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Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. A waiting for the weekend 'playground' time to be sophisticated-silly.

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Who Owns Content Marketing?

Social Media Strategery

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience.

Content 50
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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. They’re the market leader. Jim Kukral of Digital Book Launch. Jason : Absolutely.

Klout 114
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Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Internally, we’re going through a similar evolution – in a firm with 20,000+ employees spread across the world and dozens of different business lines and market areas , there’s no shortage of people now looking for ways that social media can help them and their clients.