Direct Marketing Observations
OCTOBER 6, 2014
Now for the back story. First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms.
Social Media Strategery
OCTOBER 8, 2015
Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience. But any time there’s a new trend, tactic, or channel, this collaboration turns to competition. Marketing? Marketing?
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Diva Marketing Blog
OCTOBER 30, 2009
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. In the spirit of David Letterman's Top Ten. A zillion landing page blogs are pretending to be social media.
Convince & Convert
AUGUST 28, 2013
To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.
Net-Savvy Executive
APRIL 1, 2011
Back-channel emails are a wonderful thing. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent.
Social Media Strategery
MARCH 23, 2010
Internally, we’re going through a similar evolution – in a firm with 20,000+ employees spread across the world and dozens of different business lines and market areas , there’s no shortage of people now looking for ways that social media can help them and their clients. PR, Marketing, HR, IR, Corp Communications all have a vested interest in effective social media activities, while IT and graphic design can be an important allies in seamless execution.
Convince & Convert
MAY 3, 2012
Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. They’re the market leader. We need less attention around online marketing.
Convince & Convert
FEBRUARY 9, 2012
Mr. Scott Monty was actually the second guest on that program , and we did it live at the MarketingProfs Digital Marketing Mixer in Scottsdale. The problem with marketing is that we insist on killing the golden goose. We have a limited marketing budget that we have to work with. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general.
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