Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? ” Further: “As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times.

Brand Monitoring 139

Brand Monitoring Brands B2B Review 139

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned.

Brand Monitoring 143

Brand Monitoring Sentiment Brands Reputation 143

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring?

Brand Monitoring 129

Brand Monitoring HootSuite Sentiment Tools 129

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Back-channel emails are a wonderful thing.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Monitoring Tools For: Blogs.

Brand Monitoring 267

Brand Monitoring Conversation Brands Tools 267

Harp Interactive

FEBRUARY 18, 2014

Categories: Blog , brand monitoring , Monitoring , monitoring tools , Social Media & SEO Tags: monitoring strategy , social media monitoring , social media monitoring tools As any part of a solid social media strategy social media monitoring has many important uses and should be not only the foundation upon which a brands social media strategy is built, but also play a key role in your ongoing social media marketing efforts.

Social Media 287

Social Media Brand Monitoring Tools SEO 287

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. Blog Metrics Social Media Marketing Tools and Resources brand monitoring monitoring tools

Tools 289

Tools Brands Brand Monitoring Metrics 289

Harp Interactive

APRIL 6, 2010

Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites. Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business

Meeting 307

Meeting Newsvine Quantcast Social Media 307

Harp Interactive

JUNE 16, 2010

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand. Monitoring is Essential. Use monitoring and search tools to seek out appropriate conversations.

Social Media 322

Social Media Brand Monitoring WordPress Analysis 322

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. The first step to monitoring your brand reputation is listening. For example: Your brand name.

Brands 307

Brands Reputation Brand Monitoring Report 307

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. Choose a Monitoring Platform.

Tips 241

Tips Social Media Radian6 Brand Monitoring 241

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business. Social Media Monitoring is key for this.

Engagement 248

Engagement Strategy Brand Monitoring Radian6 248

Harp Interactive

MARCH 9, 2010

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. My web Career also plans to share advice to improve your score, which could be very useful in getting your brand better visibility.

Klout 142

Klout Brands Social Media Postrank 142

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they. Watch for mentions of your brand.

B2B 139

B2B Research Twitter Storify 139

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Keyhole is a real-time social media analytical tool that can help you monitor your social media metrics and share actionable data points with the stakeholders.

HootSuite 52

HootSuite Sentiment API Analytics 52

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. Brand fit.

Influencer 52

Influencer Campaign Data Instagram 52

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. What can Twitter do from a marketing perspective?

Team 143

Team Twitter Airlines B2B 143

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. It can be difficult to find influencers who are the right fit for your brand, and it is important to do the proper research to understand what conversations different influencers are already involved in.

Influencer 133

Influencer Strategy Sentiment Campaign 133

The Way of the Web

MARCH 3, 2012

As much as I can have respect for the people who get caught up in debates about what PR, Social Media Marketing, Content Marketing, Transmedia, SEO, etc all should mean exactly, the simple fact is that noone cares. Seth Godin talked about successful modern marketing beginning with product planning and development, but still many businesses and consumers see marketing as part of advertising. I market my own projects. I market other people’s projects.

Project 40

Project SEO Reputation iPad 40

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

Privacy 124

Privacy Data Policies Social Media 124

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Using the rich trove of real-life testimonials through nano and microinfluencers should be a no-brainer for marketers.

Advertising 222

Advertising Strategy Social Media Authentication 222

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? Are you currently listening to what is being said about your firm, brand(s) and/or product(s)? What types of supporting marketing will you use to promote and extend the reach of the program? Main | SES Chicago 2009 Video: Were you naughty or nice?

Social Media 133

Social Media Marketing SMS Syndication 133

Buffer Social

FEBRUARY 9, 2017

Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because it can help you drive traffic and engagement, as well as measure how you’re doing. What are you looking to accomplish with your social media marketing efforts? Do you want to increase brand awareness? Social Media MarketingParalysis by analysis.

Tools 111

Tools Social Media Team Training 111

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 100

Social Media Hubspot SMS Syndication 100

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video. Marketing is focused on listening and paying attention to what kinds of experience people are having.

News 100

News Social Media SMS Syndication 100

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. 12 Reasons Your Business Needs a Social Media Marketing Program … [.]

Social Media 159

Social Media NoFollow Digg StumbleUpon 159

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment.

Report 100

Report Hubspot Sentiment Skills 100

Buffer Social

NOVEMBER 6, 2016

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! A huge thank you to Brittany for packing this episode with great insights and actionable takeaways for social media managers and marketers looking for ways to take their social media monitoring skills to the next level.

Tweetdeck 98

Tweetdeck Influencer Discount Social Media 98

Keyhole.co

NOVEMBER 4, 2020

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. This tool is a huge timesaver for social media marketers.

Analytics 105

Analytics Tools Price Social Media 105

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Can One Bad Tweet Taint Your Brand Forever? Chad Richards is the Social Program Manager at Firebelly Marketing.

Feed Reader 100

Feed Reader SMS Syndication Metrics 100

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Chad Richards is the Social Program Manager at Firebelly Marketing.

Feed Reader 100

Feed Reader comScore Nielsen Mobile 100

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design.

B2B 138

B2B Features Aggregator Delicious 138

Firebelly

MARCH 16, 2010

Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the next few weeks.

Upcoming 100

Upcoming Engagement SMS Syndication 100

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader SMS Syndication RSS 100

Keyhole.co

DECEMBER 1, 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtags Analytics and Social Media Marketing.

Hashtag 106

Hashtag Analytics Tools Price 106

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. I would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with?

Posterous 131

Posterous Marketing Brand Monitoring Hashtag 131

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Price 52

Price Sentiment Tools Hubspot 52

Firebelly

FEBRUARY 12, 2010

Digitalia | Indianapolis Social Media Marketing « The Battle (and Blending) of Social and Search Rages On | Main | Toyotas "Sienna Family" YouTube Campaign » February 12, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5

Feed Reader 100

Feed Reader SMS Syndication Startup 100

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Twitter is in trouble.

Twitter 205

Twitter B2B Journal Forums 205

Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Are you committed to deep and sustained marketing efforts? Are you customers deeply engaged in your brand? Does your brand have engagement value - content vise? Are people talking about your brand or competitors online - where?

SMS 100

SMS Syndication Social Media MySpace 100

Keyhole.co

DECEMBER 5, 2022

While your social media marketing strategy shouldn’t be based entirely on this, it gives you an idea of what kind of content you can create. In this blog, we’ll share a step-by-step guide on how to perform a social media competitive analysis for marketing success.

Analysis 52

Analysis Sentiment Activities Metrics 52

Webbiquity SMM

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. Here are six steps that will help your brand recover from a social media crisis. Monitor what is being said about your brand.

Social Media 179

Social Media Guidelines How To Issues 179