What is brand monitoring and why is it important?

Sprout Social

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring?

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BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.

The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Discover brand mentions and discussions in real time.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Social Media Monitoring.

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GDPR and social media: What marketers need to know

Sprout Social

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment.

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtags Analytics and Social Media Marketing.

Top 10 Social Listening Tools

Oktopost

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. You can then reach out to them to promote your content and increase your brand’s reach.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

“Your brand is what other people say about you when you’re not in the room.” For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

21 best social media analytics tools

Unmetric

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS.

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10 best competitor benchmarking tools in 2019

Unmetric

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them. How do you find out what your competitors are up to?

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YouTube Tuesday: I'm A Social Media Guru!

Firebelly

Digitalia | Indianapolis Social Media Marketing « How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories | Main | BP Facebook Sentiment » May 25, 2010 YouTube Tuesday: Im A Social Media Guru!   [Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

16 Tools Every Social Media Manager Should Use

Visually SM

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. Pricing: Deluxe: $59 per user/month – Manage up to 10 profiles, 5 brand keywords, smart inbox, scheduling, brand monitoring, and reports. Micro: $29/month – inbox, monitoring, and publishing for Facebook, Twitter, and Instagram, includes 1 account. You can even monitor each post in real time.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? How can brands and individuals make their tweets stand out? How can marketers best utilize Twitter’s expanded features and the latest tools? Expert Twitter Marketing Tips and Tactics.

Jake's Take: Comcast Cares & You Can Too

Firebelly

Digitalia | Indianapolis Social Media Marketing « BP Facebook Sentiment | Main | 3 Easy Ways To Make Your Facebook Page More Welcoming » May 27, 2010 Jakes Take: Comcast Cares & You Can Too Comcast Cares.   It’s important for companies to regularly monitor and respond to feedback in a timely manner. Comcast "cares" and your brand can too. Jake Hamilton is an Intern at Firebelly Marketing.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The most important social media metrics for marketers. Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. FREE MONITORING SERVICES. A good DIY choice for small brands looking for a no cost option.

How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Regardless of where your brand is at, these 10 tips will help you manage your Instagram followers. To keep your current followers engaged with your brand — and to entice new followers — be selective. Only post thoughtfully selected, appealing content that reflects your brand.

Here are the Twitter advanced search techniques brands need to know about

Sprout Social

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.