Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? Momentus Media Community Health Score. This is a brand new tool to see how engaged your Facebook page is with your fans. My web Career also plans to share advice to improve your score, which could be very useful in getting your brand better visibility.

Klout 172

Klout Brands Social Media Brand Monitoring 172

Idaconcpts

AUGUST 16, 2013

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Some brands utilize social media very well, some brands not so well.

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Domain Name Press Release Sports Class 145

Ignite Social Media

AUGUST 17, 2016

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. Many people have dedicated their lives to developing tools to help brands monitor and listen to their communities in real-time. This levies itself to helping a brand with proactive social media engagement.

Tools 60

Tools Brands HootSuite Brand Monitoring 60

Idaconcpts

AUGUST 22, 2014

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. It is important to monitor audiences, not just online.

Domain Name 124

Domain Name Press Release Sports Communities 124

The Way of the Web

MARCH 3, 2012

Or I do: Writing, Journalism, Blogging, Natural SEO, Paid SEO, PPC, Content Marketing, Social Media Marketing, Training, Tutoring, Affiliate Management, Community Management, Analytics, Either way, it means I should need the world’s biggest business cards. Defining what you and your brand do: Rather than worrying too much about an exact definition, it’s better to have an idea which you and any employees can broadly follow, but also be flexible within.

Project 40

Project SEO Reputation iPad 40

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Guest post by Nina Petrov.

Advertising 222

Advertising Strategy Social Media Authentication 222

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. If your brand isn’t consistent across the Web, namechk can help you by determining which usernames are still available on a number of the most popular sites.

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Social Media NoFollow Digg StumbleUpon 159

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Webbiquity SMM

MARCH 31, 2020

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. prohibiting the use of profanity) and community enforced. Twitter is in trouble.

Twitter 205

Twitter B2B Journal Forums 205

Webbiquity SMM

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. Here are six steps that will help your brand recover from a social media crisis. Monitor what is being said about your brand.

Social Media 179

Social Media Guidelines How To Issues 179

Keyhole.co

DECEMBER 5, 2022

Let’s start with the most important question: But which social media monitoring tool is the best for your brand? To improve brand positioning. No matter how good your product or service is, you should always monitor your competitors. Is it being used by the community too?

Analysis 52

Analysis Sentiment Activities Metrics 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business.

HootSuite 82

HootSuite Tumblr Social Media Publishing 82

Keyhole.co

NOVEMBER 4, 2020

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Monitoring your brand online has never been easier.

Analytics 105

Analytics Tools Price Social Media 105

Sprout Social

MARCH 26, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Here are four examples of brands excelling in the new normal: The Shedd Aquarium .

Class 93

Class Brand Monitoring Authentication Exercises 93

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Enhance Branding and Awareness . Protect Brand Reputation.

Social Media 188

Social Media Reputation Engineering Brands 188

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.

Social Media 190

Social Media SMS Reputation Syndication 190

Webbiquity SMM

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling.

Team 143

Team Twitter Airlines B2B 143

Firebelly

JUNE 10, 2010

  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold.  Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!

SMS 156

SMS Social Media Syndication MySpace 156

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. Brand fit.

Influencer 52

Influencer Campaign Data Instagram 52

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. We all benefit because you can intimately understand your audience, helping to better build community and connection.

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Authentication Analysis Sentiment Data 96

Keyhole.co

MARCH 1, 2023

One of which is by utilizing data to craft a better media strategy for your brand. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Prioritize brand awareness 4.

CPC 52

CPC Sentiment Metrics Data 52

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” And even then, you’ll get limited frequency as the platform doesn’t want to spam its audience with the same brand’s messages.

Data 108

Data CPC Strategy Sentiment 108

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. There’s a host of features that will help you analyze your brand’s social media performance on Twitter and make better marketing decisions.

Analytics 72

Analytics Tools Hashtag Twitter 72

Keyhole.co

FEBRUARY 13, 2022

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Monitoring your brand online has never been easier.

Analytics 52

Analytics Tools Price Sentiment 52

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. This week at #SproutChat , our community learned how to be a better listener. Monitoring.

Patterns 40

Patterns Brand Monitoring Hashtag Conversation 40

Firebelly

JULY 22, 2010

link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW?

Social Media 188

Social Media SMS Syndication MySpace 188

Firebelly

JUNE 24, 2010

Of course, there are a few drawbacks to consider beforeyou launch a social network around your brand. Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities. Each could do wonders for any brand.

Social Networking 121

Social Networking MySpace SMS Syndication 121

Firebelly

AUGUST 18, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Media Must Reads | Main | YouTube Tuesday: Checking In With Facebook Places » August 18, 2010 Firebelly at Blog Indiana Tweet Blog Indiana is a blogging and social media conference held in the Informatics and Communications Technology Complex on the IUPUI campus this Friday and Saturday, August 20-21, that aims "to promote education, innovation and collaboration among Indianas fast-growing social media community."

SMS 135

SMS Reputation Syndication MySpace 135

Hootsuite

SEPTEMBER 2, 2020

Maintaining a happy, engaged community. Regardless of where your brand is at, these 10 tips will help you manage your Instagram followers. To keep your current followers engaged with your brand — and to entice new followers — be selective.

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HootSuite Geotagging Instagram Hashtag 140

Firebelly

MARCH 5, 2010

As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. In the same regard, the community will not support or reward lackluster, opportunistic, also-ran, or hollow engagement in the long term.

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Feed Reader comScore Nielsen Mobile 100

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Discover brand mentions and discussions in real time.

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Tools Netvibes Social Media Sentiment 206

Firebelly

NOVEMBER 12, 2009

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

SMS 100

SMS Syndication MySpace Paid Search 100

Firebelly

MARCH 16, 2010

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

Upcoming 100

Upcoming Engagement SMS Syndication 100

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. And to ensure they’re made to feel a strong part of your online community. Can One Bad Tweet Taint Your Brand Forever?

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Feed Reader SMS Syndication Metrics 100

Firebelly

FEBRUARY 2, 2010

Instead of spending $15 million (like they did for Super Bowl spots in 2009) the company shifted ad dollars to an online marketing effort called Project Refresh that will award more than $20 million in grants to "those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America."

Social Media 100

Social Media SMS YouTube Syndication 100

Firebelly

MAY 21, 2010

Falling in love with just one social media community can be very limiting to your strategy and the type of engagement you are looking to implement. A lot of times, just because you love a particular platform or community and feel comfortable there, doesn’t mean that your customers or audience is there. They may become your brands best friend.

Newsletter 101

Newsletter SMS Syndication WordPress 101

Visually SM

OCTOBER 20, 2014

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. Pricing: Deluxe: $59 per user/month – Manage up to 10 profiles, 5 brand keywords, smart inbox, scheduling, brand monitoring, and reports. Micro: $29/month – inbox, monitoring, and publishing for Facebook, Twitter, and Instagram, includes 1 account. You can even monitor each post in real time.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Webbiquity SMM

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? What should I monitor for? As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Cohen describes how GE found success with a private social media community. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community.

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Trendrr SM2 Alterian Lithium 256

Kikolani

APRIL 13, 2010

HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. So if you need to monitor your Twitter accounts from home, work, Macs, PCs, etc. It is amazing the kind of relationship you can build with your community simply by following and listening to your readers. Monitoring Your Brand. Monitor Post Retweets.

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HootSuite Blogger Twitter Ping.fm 151

Webbiquity SMM

JANUARY 9, 2012

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook? 6 Ways To Monitor Your Brand On Twitter by OPEN Forum.

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Twitter Tools Tips B2B 201

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Doug: I agree that Facebook has lifted Twitter's "@" concept (although the @ is not actually displayed), but the RTs and #s are creations of the Twitter community. Those have not been developed or adopted by the FB community.

Syndication 101

Syndication Tweetdeck Feed Feedly 101

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS. 5 Essential Social Media Monitoring Tools for Beginners by Social Marketing Writing.

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Review Tools Social Media Tweetdeck 100

Buffer Social

FEBRUARY 9, 2017

Do you want to increase brand awareness? And as the public face of your brand, you want to make sure they have the right tool. Social listening – Do you need social listening/brand monitoring capabilities? After spending a few hours sifting through all of it, here are the 5 most useful links I found from marketers and communities I admire: 5 Social Media Management Tools to Save Time by Social Media Examiner. Paralysis by analysis.

Tools 40

Tools Social Media Team Training 40