Idaconcpts

AUGUST 22, 2014

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

MARCH 26, 2020

Tito’s employs brand monitoring and social listening to keep a pulse on its brand and industry, and became aware early of misinformation–that vodka was an adequate substitute for hand sanitizer–being proliferated on social. We’re all in this together, and the opportunity has never been more ripe to try something new.

Brands 95

Brands Brand Monitoring Class Authentication 95

Webbiquity SMM

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Team 160

Team Marketing B2B Eventful 160

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. Build Community. That is when you enter the land of hippies and gurus. Enhance Public Relations. Any PR effort you’re putting forth can be enhanced by social media.

Social Media 188

Social Media Reputation SEO Engineering 188

Oktopost

JULY 18, 2023

It takes into account not just direct mentions, but any posts, tweets, or comments that could prove relevant to your industry, and worth responding to in your own social posting or community management strategies. Social listening is key to informing your brand’s understanding of customers and leads.

B2B 62

B2B ROI Social Media Sample 62

Oktopost

NOVEMBER 16, 2023

To tackle this, teams can bring local cultural experts and community insights to add context to regional social data. Your organization will gain rich customer insights, optimized content, product feedback, brand monitoring, and more when done right. The data is out there.

Analysis 70

Analysis Data Sentiment Metrics 70

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

Social Media 190

Social Media Paid Search Reputation SMS 190

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? This week at #SproutChat , our community learned how to be a better listener.

Social Media 40

Social Media Patterns Brand Monitoring Social Media Management 40

Firebelly

JUNE 10, 2010

  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. 

Social Media 156

Social Media Paid Search SMS Syndication 156

Firebelly

FEBRUARY 25, 2010

Hart - builders, developers and managers of distinctive apartments communities in the Indianapolis area, Bloomington, IN and Dayton, OH - launch the Show The Love sweepstakes for both their residents and non-residents alike. Hart Apartment Communities Facebook Page. Hart has truly embraced social marketing. Hart in 2010.

Facebook 103

Facebook Paid Search SMS Syndication 103

Unmetric

JULY 9, 2019

Socialert is an advanced Twitter analytics tool that comes with a goldmine of data to track your brand’s performance on Twitter. With their brand monitoring feature, you can learn how your branded keywords are used by your audience and also identify relevant brand mentions. G2Crowd Rating: 4.2.

Analytics 72

Analytics Tools Twitter Hashtag 72

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Firebelly

JUNE 24, 2010

Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities. Each could do wonders for any brand.

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Firebelly

AUGUST 18, 2010

You can find Firebelly speaking at the following sessions. Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page.

Paid Search 135

Paid Search Reputation Conference SMS 135

Firebelly

NOVEMBER 12, 2009

twitterrhea: the act of sending too many Twitter messages Next time you hear a Twitterer use a Twitter termincorrectly, hand them this list to aid in the twiteracy (Twitter literacy) ofthe tweeple in the growing twitosphere.   If we’re all on the same page, it reduces the risk of getting lost inTwitlation.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

JULY 22, 2010

link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. Sadly, Firestone won't change, but I will.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

MAY 21, 2010

Falling in love with just one social media community can be very limiting to your strategy and the type of engagement you are looking to implement. A lot of times, just because you love a particular platform or community and feel comfortable there, doesn’t mean that your customers or audience is there.

Social Media 101

Social Media Facebook Mobile Newsletter 101

Firebelly

FEBRUARY 2, 2010

Instead of spending $15 million (like they did for Super Bowl spots in 2009) the company shifted ad dollars to an online marketing effort called Project Refresh that will award more than $20 million in grants to "those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America."

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

MARCH 5, 2010

As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. In the same regard, the community will not support or reward lackluster, opportunistic, also-ran, or hollow engagement in the long term.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

FEBRUARY 26, 2010

And to ensure they’re made to feel a strong part of your online community. The secret is to create a fan page with the right blend of ingredients that resonates most with your ideal fans.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

MARCH 16, 2010

March 17th Are You Ready For The Social Revolution?

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Janet Fouts

JANUARY 27, 2011

Momentus Media Community Health Score. This is a brand new tool to see how engaged your Facebook page is with your fans. Please don’t take increasing your influence score as the holy grail of community. Run some of the evaluation tools below to determine what somebody sees when they look you up.

Klout 138

Klout Brands Social Media Postrank 138

Hootsuite

JUNE 29, 2023

Thinking ahead about how to respond when a troll or PR nightmare comes along will help your brand appear as level-headed as possible if trouble starts brewing. Ask your community questions and shout-out major contributors. Of course, not all brand-building happens online. An engaged community leads to better sales outcomes.

Reputation 106

Reputation Strategy Brands HootSuite 106

Firebelly

JANUARY 13, 2010

@Doug: I agree that Facebook has lifted Twitter's "@" concept (although the @ is not actually displayed), but the RTs and #s are creations of the Twitter community. Those have not been developed or adopted by the FB community. To sum it up, I guess I think "When in Rome."

Syndication 101

Syndication MySpace Paid Search Social Media 101

Oktopost

JULY 20, 2023

Social media management should never exist in a bubble, and your community management and social listening tools have more than one purpose. There’s a reason why so many businesses are utilizing the social media space, and even more reasons why 90% of consumers buy from brands they follow on the platforms.

Social Media 62

Social Media Social Media Management Team B2B 62

Ignite Social Media

AUGUST 17, 2016

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. This levies itself to helping a brand with proactive social media engagement. But don’t worry.

Tools 60

Tools Brands HootSuite Brand Monitoring 60

Sprout Social

APRIL 15, 2024

Monitor customer communication online and reply to any social media comments as soon as possible. Brand reputation Focus on your brand reputation the second a crisis starts, as it can do lasting damage to your brand. This brings us to our next point.

Press Release 90

Press Release Reputation Banking Marketing 90

Oktopost

JULY 24, 2023

It’s like the ultimate networking event – a non-stop hive of activity and cutting-edge conversation where you can rub shoulders with customers and leads, and create large communities comprising your ideal customer. You look at community engagement, audience feedback in comments, and tags and shares. Visualization is key.

ROI 62

ROI Analytics Social Media Curation 62

Keyhole.co

DECEMBER 5, 2022

If you are struggling to set clear objectives, here are a few standard social media goals: Boost brand awareness Improve content reach Get more leads Create a community Increase web traffic. Do they actively engage with their online community? Is it being used by the community too? Source: SlackHQ. Looking for more?

Analysis 52

Analysis Social Media How To Sentiment 52

Webbiquity SMM

APRIL 12, 2022

Use hashtag monitoring tools to search for tags such as #cancel*brandname* or #boycott*brandname*. Check what blogs and articles are saying about your brand. A brand monitoring tool like BrandMentions digs into every corner of the Internet for mentions your brand.

Social Media 189

Social Media Policies Guidelines How To 189

The Way of the Web

MARCH 3, 2012

Or I do: Writing, Journalism, Blogging, Natural SEO, Paid SEO, PPC, Content Marketing, Social Media Marketing, Training, Tutoring, Affiliate Management, Community Management, Analytics, Either way, it means I should need the world’s biggest business cards. I manage affiliate campaigns for other people. I don’t. It's me.

Project 40

Project SEO Reputation Training 40

Keyhole.co

JUNE 30, 2021

So, the sentiment of the mentions or comments to the posts should be measured to ensure the brand image is on track: Brand mentions: keep track of what’s being said about your brand on social media and manage the brand reputation. To lookalike audiences who have similar profiles to the ones who converted.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Therefore, the sentiment of mentions or comments should also be measured (as detailed below) to ensure you’re building a positive brand image: Brand mentions: keep track of what’s being said about your brand on social media and manage the brand reputation.

Data 52

Data Social Media Strategy CPC 52