PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Ability to monitor media coverage and brand mentions across a very wide range of sources.

Vocus 172

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable?

ROI 230

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

The Future of Social Media

Webbiquity SMM

Social media is transforming communications in ways unimaginable just a couple of decades ago. Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Anything that measures social interaction.

SM2 228

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

Tools 200

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Which News Sites Get the Most Social Media Engagement?

SEO 188

An xPotomac Flashback: Social Scoring

Waxing UnLyrical

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! And a reminder that tomorrow I’m off for Social Slam , which I’m really excited about. An xPotomac Flashback: Social Scoring is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn An xPotomac Flashback: Social Scoring.

Vocus 183

6 Things The Army Taught Me About PR

Waxing UnLyrical

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. Humility is an important characteristic for PR practitioners in social media.

Vocus 282

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media.

Tools 177

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape.

Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 So Far (August 16, 2010). What’s the Best Social Media Monitoring Tool?

Vocus 144

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Social PR News and Commentary.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.” Social Media Marketing Social PR.

Vocus 165

Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. The reality is quite the opposite; social media marketing and SEO are completely intertwined and each strengthens the other.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. The 5 Categories of Social Media Software. There are other types of social media software, such as social sign-in, social advertising, etc.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs?

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.

Social Media Software + Silos=Trouble

SocialFish

The big thing these days is social media software–everyone wants to get into the game. Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Vocus added social media monitoring.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Amy serves as social media editor for the St.

SMBs go for content marketing, social and email marketing

Social Email Marketing

Digital Marketing Survey”, Vocus and Inc. Content marketing Email marketing Integrated marketing Marketing automation Social media marketing In the “2013 Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent.

Vocus 41

Social media metrics, a video review

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). The average response rate when they approach people through social media is about 25%. They put a lot of work into researching the people they invite, so there is no set percentage of how many they’ll approach through social media. They use Vocus to monitor “buzz.&#

Vocus 168

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. And while the phone is still the best option in some situations, email and social media have made it much easier to interact with the media in ways that are better for all.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. How can PR pros use social media tools to identify and connect with key influencers? by Social PR Chat. by Social PR Chat.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. And since social media and Google+ in particular have an impact on SEO there are also secondary benefits to locating influencers there.

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

hint: social) #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics

Vocus 172

Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. The recently launched Lead Generation Cards , however, may change how you think about cards, and might even revolutionize the role of Twitter in your paid social advertising mix. Think of it as the world’s easiest, one click email sign-up form, as you see here from Vocus. Jay is the founder of [link] and host of the Social Pros podcast.

Vocus 100

3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Convince & Convert

Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Generate micro-blogs for social networks. 3 Amigos of Content Marketing and a Muy Bien eBook Strategy is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

eBook 96

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

Data 130

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

Data 130

The Brand View When Looking For a PR Pro

Waxing UnLyrical

I had been given a test drive of Vocus which some of the applicants used. If it says you are a social media whiz (three claimed this), and then you are interviewing with me, you had better be one or you will be outed. This is Part 1 of a two-post series.

Brands 195

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. Amplify Your Content Strategy with Influencer Marketing is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Image via BigStockPhoto.com.

Reflecting on last year’s top Tweets

Jeff Esposito

jeffesposito @ vistaprint social media touch points #SoCom12 twitter.com/kiritsarvaiya/…. Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. social media Twitter top Tweets of 2012

Vocus 33

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

When you convert your audience, you’re able to deliver your content straight into their inbox every time you publish a new article, increasing your chances of gaining views, social shares, comments, and leads. Example: Are you wondering how you can increase website traffic with smarter usage of social media? Share on Social Media. Social media shares send a clear signal to major search engine that your content is relevant, high-quality, and valuable.

The Fight for the Future of Influencer Analytics

Convince & Convert

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted. That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. Jay is the founder of [link] and host of the Social Pros podcast.

Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Is the media going to call us? To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. This tactic can work well for any sort of new content we produce on our social outposts and embed on our blogs: the latest YouTube video you embedded on demonstrating your software, or the latest speaking presentation just posted to SlideShare.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.