Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

Vocus 189

Vocus Press Release Tips Blogger 189

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. Likewise, these are also the fundamental building blocks for success in social media for any organization. Stay humble.

Vocus 274

Vocus Flickr Training Posterous 274

Webbiquity SMM

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. It Depends (October 13, 2010).

Vocus 159

Vocus B2B Social Media Statistics 159

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Go beyond writing a press release , a blog or posting company content into social streams. Make Sure to Make Friends.

Social Media 136

Social Media Vocus Press Release Forums 136

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Crimson Hexagon 137

Crimson Hexagon Software Social Media Attensity 137

Adam Sherk

MAY 15, 2012

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout.

Press Release 269

Press Release Vocus Video Embedding 269

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

Vocus 187

Vocus Alltop Message Boards Klout 187

Waxing UnLyrical

AUGUST 20, 2014

Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Change in reputation? Know beforehand & avoid vanity metrics #measurepr.

Vocus 198

Vocus Metrics Eventful Consultant 198

Convince & Convert

JUNE 5, 2013

Social Media Controversies Addressed, Fresh Each Week. Think of it as the world’s easiest, one click email sign-up form, as you see here from Vocus. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Vocus 136

Vocus Twitter Marketing Hubspot 136

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Vocus and Cision ) to the obscure ( Butterfly Publisher ). Pitching on Twitter?

Press Release 197

Press Release Tools Tips Vocus 197

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. And since social media and Google+ in particular have an impact on SEO there are also secondary benefits to locating influencers there. Excel or Google Docs.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Waxing UnLyrical

JULY 15, 2011

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). The average response rate when they approach people through social media is about 25%. They use Vocus to monitor “buzz.&# With Oklahoma!,

Vocus 198

Vocus Foursquare Campaign Influencer 198

Social Email Marketing

JUNE 14, 2013

Digital Marketing Survey”, Vocus and Inc. Content marketing Email marketing Integrated marketing Marketing automation Social media marketing'

Vocus 45

Vocus Marketing Content Survey 45

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 158

Questions Social Media Consultant Education 158

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Convince & Convert

JULY 9, 2013

Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. Amplify Your Content Strategy with Influencer Marketing is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Influencer 156

Influencer Strategy Content Marketing 156

Waxing UnLyrical

MAY 27, 2011

I had been given a test drive of Vocus which some of the applicants used. If it says you are a social media whiz (three claimed this), and then you are interviewing with me, you had better be one or you will be outed. So if they hadn’t done national publicity, they needed to explain how they intended to execute this.

Brands 177

Brands Vocus Blogosphere B2B 177

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.] I thought [.]

Metrics 28

Metrics Review Social Media Video 28

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social.

Press Release 39

Press Release Vocus Blogger Embedding 39

Jeff Esposito

JANUARY 2, 2013

jeffesposito @ vistaprint social media touch points #SoCom12 twitter.com/kiritsarvaiya/…. Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. If one of your Tweets made the list THANK YOU for making me smile or think really hard….

Vocus 40

Vocus Hotels Reddit Class 40

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.

Social Media 194

Social Media Tools Sysomos Vocus 194

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog.

Social Media 167

Social Media Facebook Marketing Consultant 167

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 266

Twitter Bazaarvoice B2B Microsoft 266

Convince & Convert

JULY 17, 2013

Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Now that I do, they’re even more helpful. They’re friends. Tres amigos.

eBook 128

eBook Strategy Content Vocus 128

Writtent Blog

FEBRUARY 28, 2014

Example: Are you wondering how you can increase website traffic with smarter usage of social media? Share on Social Media. Social media shares send a clear signal to major search engine that your content is relevant, high-quality, and valuable. Follow You on Social Media. Social media?

Sample 111

Sample Samples eBook Vocus 111

Convince & Convert

AUGUST 19, 2012

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted.

Analytics 135

Analytics Influencer Klout Vocus 135

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

JANUARY 6, 2015

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

MARCH 1, 2011

Social media is transforming communications in ways unimaginable just a couple of decades ago. But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million.

Social Media 165

Social Media Vocus Digg Adwords 165

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com.

Press Release 279

Press Release Marketing Class List 279