Webbiquity SMM

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system. Customer Service Vocus: B+ Cision: D Overall, the Vocus team was outstanding to work with during our trial.

Vocus 171

Vocus Tools Radian6 comScore 171

Social Email Marketing

JUNE 12, 2013

Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent. Research content marketing email marketing Inc. marketing automation Vocus In the “2013 Inc.

Report 94

Report Survey Vocus Content 94

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. While larger numbers are generally better, keep in mind that it’s easy to inflate a Twitter following (note all of the spammy “Internet marketers&# with ridiculously large follower counts) and that in terms of generating business value, quality is more important than quantity.

SM2 174

SM2 Alterian Cymfony Vocus 174

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Which voices are most influential in your market space. Identify the key influencers in your market.

Company 170

Company Alltop Technorati Vocus 170

Webbiquity SMM

OCTOBER 13, 2010

Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. Vocus.

Tools 202

Tools SM2 Alterian Vocus 202

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

Vocus 138

Vocus Tools Statistics Tips 138

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR. What is the distinction between “traditional” public relations (PR) and online / interactive / social PR?

Vocus 178

Vocus Press Release Tips Directory 178

Social Email Marketing

JUNE 14, 2013

Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent. Content marketing Email marketing Integrated marketing Marketing automation Social media marketing In the “2013 Inc.

Vocus 45

Vocus Survey Marketing Content 45

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Remembering that the social world is really a combination of communities and groups who move in ever widening (and connecting) relationship circles, be sure your PR and social media efforts follow the rules that every smart small business marketer needs to know.

Vocus 114

Vocus Social Media Press Release Forums 114

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Vocus and Cision ) to the obscure ( Butterfly Publisher ). SEO Press Releases Extend Your Coverage by Adventive Marketing.

Press Release 186

Press Release Vocus Tools Tips 186

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing. 5 Problems With Measuring Social Marketing by Web Worker Daily. A call for more accountable social media marketing by iMedia Connection.

ROI 190

ROI Social Media Vocus Hubspot 190

Twist Image

AUGUST 31, 2013

Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. Webinar, Everywhere - Vocus. The event is being put on by BlueHornet , and it''s all about email marketing in an omni-channel world. content marketing world. content marketing world financial summit. duct tape marketing. email marketing. vocus. If you''re interested in meeting, connecting and sharing.

Startup 97

Startup Vocus Hotels Eventful 97

Social Email Marketing

JUNE 14, 2013

Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent. Content marketing Email marketing Integrated marketing Marketing Marketing automationIn the “2013 Inc.

Vocus 40

Vocus Survey Marketing Content 40

Webbiquity SMM

MARCH 1, 2011

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago.

Social Media 143

Social Media Vocus Digg Adwords 143

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. If you were to market your product to her and get her seal of approval, her endorsement would go a long, long way toward boosting your sales. Influencer marketing is a great way to help your content marketing efforts take off.

Influencer 138

Influencer Strategy Content Vocus 138

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. A lot of what I have included is more marketing speak than technology or industry buzzwords, since I wanted to look at overused words across all industries.

Press Release 279

Press Release Types Marketing Class 279

Convince & Convert

JUNE 5, 2013

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger. Think of it as the world’s easiest, one click email sign-up form, as you see here from Vocus. Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Vocus 120

Vocus Twitter Hubspot Instagram 120

Bill Hartzer

MARCH 19, 2013

Writers at the Dallas-based interactive marketing agency were shocked to learn that the Easter Bunny was deemed “parodic” and could not be mentioned in an introduction, tongue-in-cheek be damned. According to the editors at Vocus, they did not feel that it was correct to mention the Easter Bunny in a press release–although the mention of the Easter Bunny in this case was related to an Easter promotion that was being done at a hotel. Marketing

Press Release 113

Press Release Vocus Sites Hotels 113

Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. The reality is quite the opposite; social media marketing and SEO are completely intertwined and each strengthens the other. For comparison here is the 2010 chart that I included in my post on last year’s Vocus survey.

Vocus 136

Vocus Organization SEO Survey 136

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. They are very insightful and relevant for today's marketers.

Social Media 166

Social Media Marketing Facebook Consultant 166

Convince & Convert

JULY 17, 2013

And because they know so much about online marketing, I made an effort to come to know them. Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. One of those topics proves time and again to rank atop your list of content marketing concerns…. In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Image via BigStockPhoto.com.

eBook 114

eBook Strategy Vocus Storify 114

Adam Sherk

MAY 15, 2012

Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way.

Press Release 269

Press Release Video Vocus Embedding 269

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? I’m really excited to be participating in AMEC Measurement Week , which will take place all week long from September 15 – 19, in Manhattan… and really proud that Cision, in conjunction with Vocus, is the driving force behind the event.

Vocus 194

Vocus Metrics Consultant Eventful 194

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. But there’s absolutely no reason you can’t take these principles and adapt them for your own marketing campaign. They use Vocus to monitor “buzz.&#

Vocus 190

Vocus Foursquare Campaign Influencer 190

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 Marketing 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 Marketing 100

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing.

Tools 193

Tools Jive SM2 Alterian 193

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Talking recently with Cheryl Burgess ( @ckburgess )—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog —we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well).

Twitter 279

Twitter Pharmaceuticals Biotechnology SM2 279

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 256

Twitter Hubspot Yahoo Bazaarvoice 256

Waxing UnLyrical

JUNE 2, 2011

You get a bonus for using Vocus or a similar platform.). B: I was never contacted directly for anything related to marketing that might dovetail with PR. Since the [old] PR pro was new to our product segment, I gave a marketing/sales view of who the competition really is so they had a less narrow view of the market. With the previous PR pros, we’d been having weekly meetings that went over PR, marketing events, and R&D (new flavors/products).

How To 184

How To Vocus Blogger Meeting 184

Writtent Blog

FEBRUARY 28, 2014

Blogging is a highly effective medium for reaching a wide array of marketing goals. Example: Do you agree that direct mail marketing is dead forever? Example: Curious how content marketing could help your organization reach its marketing goals? Example: Are you ready to make the leap into content marketing? Many marketing thought leaders, including Tim Grahl, believe that an email list is the single most-important asset your marketing program can have.

Sample 111

Sample Samples Vocus eBook 111

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. ” You need Social Marketing Software (AKA Social Media Management Software and a bunch of gibberish labels). investor), Vocus.

Software 125

Software Crimson Hexagon Attensity Vocus 125

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. I had been given a test drive of Vocus which some of the applicants used. Or me, the professional marketer? A marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view.

Brands 174

Brands Vocus Blogosphere B2B 174

Webbiquity SMM

JANUARY 6, 2015

Image credit: leaderswest Digital Marketing Journal. 6 ways content marketing has changed the way we do PR by The Next Web. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? ” Infographic: State of the Media 2014 by leaderswest Digital Marketing Journal. Jim Dougherty presents an infographic from Vocus illustrating how journalists view social media.

Press Release 189

Press Release Vocus Tips Syndication 189

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. He’s got a niche in vacation rental marketing and over the years has accrued wisdom that he’s turned into products, like reports, guidebooks and research he sells on his blog. . Most bloggers understand that online press releases can drive traffic.

Press Release 39

Press Release Vocus Embedding Review 39

Jeff Esposito

NOVEMBER 16, 2012

It was a good time and I became friends with my co-finalists, Stacey from Vocus and Carly from the San Francisco Ballet. The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks. The Dark Side of Content Marketing – Tom Webster is a smart dude. This post takes a look at content marketing and how it can be something that is not always what it says it is.

Vocus 39

Vocus Conference Influencer Communities 39

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. They are very insightful and relevant for today's marketers.

Facebook 165

Facebook Consultant Vocus Social Media 165

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I like Vocus for some things and radian 6 for others.

Metrics 28

Metrics Radian6 Vocus Review 28

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. It's all part of a larger umbrella of marketing communications, so the questions need to be asked to serve both ends.

Questions 148

Questions Social Media SM2 Alterian 148