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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. I have a blogroll (I suspect you do too). Part of this is because if I were to include all my Reader subscriptions in my blogroll, it would be unbelievably long.

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Social Media Chat Tuesday, July 21st

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are regular chats on Twitter, and then there’s hashtagsocialmedia.com.

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Talking The Social Media Walk

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Talking The Social Media Walk December 16th, 2010 Tweet Walking, and talking, and talking, and walking… When I wrote about walking the social talk last week, I had no idea what a terrific discussion it would spur. True, there is no perfect “right&# or “wrong&# way to walk the social talk.

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Managing Your Time While Managing Your Social Media | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Managing Your Time While Managing Your Social Media Fri, Jun 18, 2010 Prof. Development , Social Media Thanks to Katie Mercado , I had the opportunity to give a presentation on time management and social media at today’s 33rd Annual PRSA Maryland Chesapeake Conference.

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The Evolution of the Social Media Evangelist | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Evolution of the Social Media Evangelist Sun, Aug 23, 2009 Best Of , Best Practices I’m currently going through my annual assessment, and in completing my self-assessment, I had some time to reflect on the last year and subsequently, over my six years at Booz Allen.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

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Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. I think I missed out on the social dynamics of being in university, but I never let my lack of formal schooling get in the way of my education. What about digital marketing and social media? blogroll. digital media.

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Social Media Done Right Means No More “Social Media” Experts

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Done Right Means No More Social Media “Experts&# Tue, Jul 21, 2009 Best Practices , Government 2.0 , Personal , Social Media Where will all the social media "experts" be in five years? I’m one of the leads for our social media/Government 2.0

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Social media is a great way to start doing this.

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Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Social media is scary. Several great social media and Web 2.0

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Do they use social platforms and if so, how often and why?

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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Development , Social Media Who leads your organization’s social media initiatives? Remember, social media is driven by the person, not the position.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation.

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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists. Newspaper journalists were the most likely to report using no social media tools (21%).

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Grading Social Media

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Grading Social Media Mon, Mar 1, 2010 Prof. In last week’s #SMCEDU chat, we discussed the issue of grading students in classes that teach social media. If you’re teaching social media, how do you grade your students on how well they’re using it? Grading Social Media [.]

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Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Who Owns Social Media? I’m finding that I’m no longer justifying the use of social media, but helping develop the processes, policies, and personnel that will move the use of social media from interesting experiment to a long-term way of doing business. Who Owns Social Media?

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix by Adam Sherk on December 2, 2009 A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix. Which News Sites Get the Most Social Media Engagement?

SEO 144
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Why Social Media For Small Business Is Important

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Social Media Marketing For Small Business Is Important “Social Media Marketing” – this is a HUGE buzzword in our industry right now. but why is social media for small busines s so important to YOU (the small business)? eMarketer reports that consumers force retailers to adopt social strategy.

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Social Media Complainers – your new BFF's

Akamai Marketing

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency?

Marketing 159
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Top 6 Ideas for Incredible Viral Content for Social Media.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king. Yet again why you are the queen of all bloggy, posty, social media-y things.

Content 153
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Six Villains of Gov 2.0 | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Six Villains of Gov 2.0 Sun, Jul 11, 2010 Enterprise 2.0 , Government 2.0 , Social Media I recently came across this funny (and too true) post by Todd Heim on social media villains that piqued both my long-time interest in super-heroes and super-villains and all things Government 2.0

Gov 2.0 109
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How Social Media ROI is like Santa Claus

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community.

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On Alice in Wonderland and Social Media

Akamai Marketing

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media. Recently, I’ve been thinking about how social media compares to Alice in Wonderland. What’s your social currency?

Marketing 125
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What AK Knows About Social Media Marketing « Saying It Social

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you. A social media marketing campaign does not produce results over night.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

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Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? But I’m here to look at what really matters – which team has more reach via social media? Now we all know that social media isn’t a numbers game – it’s not just about reach, it’s about making the most of your connections.

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Does Social Media Increase a Journalist's Value?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Social Media Increase a Journalist’s Value? One journalist has a large following and active presence on several social media sites. While things are not that simple, the fact is that being social media savvy is becoming an increasingly important part of a reporter’s skill set. Paywalls, Media Coverage and User Access: What’s a PR Pro to Do?

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Proceed with Caution When Being Active on Social Media Sites

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships. Staying politically neutral (at least online) can help keep your social media networking lighthearted and enjoyable for all of your contacts.

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I Started A Social Media Marketing Program Two Months Ago, Where.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Cultivating your Social Media Marketing Garden I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing.

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Join us for a Webinar “Social Media Marketing for Franchisees.

Saying It Social

This webinar will be conducted by AK Stout, Owner & Social Media Strategist at Saying It Social, LLC. About AK: AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. Besides being the mastermind behind Saying It Social, AK is also a real estate agent who has working to expand her own brand online for the past 4 years.

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 or social media—it is about the strategic use of technology to transform our government into a platform that is participatory, collaborative, and transparent. Home About Me Speaking Legal-ese My Team Gov 2.0

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Pink Panties Heralded India’s Social Media Movement January 4th, 2011 Tweet Move over, adult entertainment It might border on redundant to mention that the social web has surpassed pornography as the most popular activity on the Internet. Apprehensions of a social bubble, destined to eventually attain saturation, still linger.

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Getting Started with Integrating Search and Social Media

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials It’s Time to Think about Integrating Search & Social Media Google and Microsoft’s Bing recently struck deals to incorporate social media into their real-time search results. Have you integrated search with your social media? Social media is a great keyword suggestion tool; let social media help your SEO.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Are you using social media to grow your business?

NoFollow 139
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Twenty Theses for Government 2.0, Cluetrain Style | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Twenty Theses for Government 2.0, I’ve fulfilled one of my social media resolutions for 2009 , and have recently re-read the Cluetrain Manifesto. They all want to know how/if social media can help them become more transparent, participatory, and collaborative. Why is social media desirable?

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A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.

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Musings on Joining New Social Media Sites, Site Recommendations.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Musings on Joining New Social Media Sites, Site Recommendations and On-Going Participation A while back I set up accounts on Amplify and Clipmarks. Perhaps I didn’t quite see the value when I first created an account but I can definitely see this as a great (FREE) social media channel now.

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Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way communication is not always easy.

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Corporate Social Media Reading List

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me. I work for a growing software company and they don’t have much of a footprint in the social media world.

List 77
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How to BE a Government Consultant and Use Social Media

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 As “ Government 2.0 &# becomes more and more popular, especially here in the Washington area, there seem to be an increasing number of people calling themselves social media or “Gov 2.0″

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Putting Social Media Before Your Health? | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Putting Social Media Before Your Health? Sat, Oct 25, 2008 Social Media Image courtesy of Flickr user hiyori13 As I mentioned in my last post , one of the key success factors to deploying social media in an organization is that someone is “a champion.&#

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My Upcoming Social Media Presentations

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media My Upcoming Social Media Presentations Sun, Jan 4, 2009 Prof. Development , Social Media One of the things that I truly enjoy doing is public speaking, especially when it’s on a topic that I’m really passionate about. panel discussion at the next Social Media Club of DC meeting.