How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.

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Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. Please also use the “share&# button to let your networks know how they can help.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. As the year went by, I found myself playing more and more with Amplify and now it’s become one of my top three social networks.

How To Leverage Your Social Networking Sites When Visiting.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on! One of the biggest benefits to a strong social media presence is its relationship building abilities.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here.

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Are You Skilling the First Step of Your Daily Social Networking.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. Sometimes we are overly anxious to jump online and start posting or sometimes we just don’t have a lot of time and a very important task of social networking maintenance falls by the wayside.

Managing Your Time While Managing Your Social Media | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Managing Your Time While Managing Your Social Media Fri, Jun 18, 2010 Prof. Development , Social Media Thanks to Katie Mercado , I had the opportunity to give a presentation on time management and social media at today’s 33rd Annual PRSA Maryland Chesapeake Conference.

[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Emailing a blogger and asking them to “swap links” or “add you to their blogroll” is a thing of the past and just doesn’t work. Most of the time, I even go a step further and include a link to their Twitter handle or Facebook page to help generate some social media following. Write something that will resonate with their audience and be shared across their social media channels.

Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. I think I missed out on the social dynamics of being in university, but I never let my lack of formal schooling get in the way of my education. What about digital marketing and social media? blogroll. digital media.

Social Media Chat Tuesday, July 21st

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are regular chats on Twitter, and then there’s hashtagsocialmedia.com.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Social media is scary. How about network security folks?

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists. Newspaper journalists were the most likely to report using no social media tools (21%).

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Development , Social Media Who leads your organization’s social media initiatives? Remember, social media is driven by the person, not the position.

Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation.

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Why Social Media For Small Business Is Important

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Social Media Marketing For Small Business Is Important “Social Media Marketing” – this is a HUGE buzzword in our industry right now. but why is social media for small busines s so important to YOU (the small business)? eMarketer reports that consumers force retailers to adopt social strategy.

How Social Media ROI is like Santa Claus

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community.

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix by Adam Sherk on December 2, 2009 A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix. Which News Sites Get the Most Social Media Engagement?

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What AK Knows About Social Media Marketing « Saying It Social

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you. A social media marketing campaign does not produce results over night.

Proceed with Caution When Being Active on Social Media Sites

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships. Staying politically neutral (at least online) can help keep your social media networking lighthearted and enjoyable for all of your contacts.

Social Media Complainers – your new BFF's

Akamai Marketing

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency?

Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media and IT Security: Adversaries or Partners? Mon, Aug 10, 2009 Best Practices Well, it’s been an interesting couple of weeks in the world of social media and IT security. and social media depends on the both of you putting aside your differences and working together.

Top 6 Ideas for Incredible Viral Content for Social Media.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king. Yet again why you are the queen of all bloggy, posty, social media-y things.

I Started A Social Media Marketing Program Two Months Ago, Where.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Cultivating your Social Media Marketing Garden I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing.

Join us for a Webinar “Social Media Marketing for Franchisees.

Saying It Social

This webinar will be conducted by AK Stout, Owner & Social Media Strategist at Saying It Social, LLC. About AK: AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. Besides being the mastermind behind Saying It Social, AK is also a real estate agent who has working to expand her own brand online for the past 4 years.

Six Villains of Gov 2.0 | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Six Villains of Gov 2.0 Sun, Jul 11, 2010 Enterprise 2.0 , Government 2.0 , Social Media I recently came across this funny (and too true) post by Todd Heim on social media villains that piqued both my long-time interest in super-heroes and super-villains and all things Government 2.0

Does Social Media Increase a Journalist's Value?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Social Media Increase a Journalist’s Value? One journalist has a large following and active presence on several social media sites. While things are not that simple, the fact is that being social media savvy is becoming an increasingly important part of a reporter’s skill set. Paywalls, Media Coverage and User Access: What’s a PR Pro to Do?

Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? But I’m here to look at what really matters – which team has more reach via social media? Now we all know that social media isn’t a numbers game – it’s not just about reach, it’s about making the most of your connections.

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Getting Started with Integrating Search and Social Media

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials It’s Time to Think about Integrating Search & Social Media Google and Microsoft’s Bing recently struck deals to incorporate social media into their real-time search results. Have you integrated search with your social media? Social media is a great keyword suggestion tool; let social media help your SEO.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Do they use social platforms and if so, how often and why?

12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Are you using social media to grow your business?

How the 'traditional' world punishes social networking

The Way of the Web

Web Strategy Wikinomics Rankings ← New reputable way to make money by blogging Great video with Leo LaPorte and Twit.tv → How the ‘traditional’ world punishes social networking March 8th, 2010 · View Comments If you’re familiar with social networking it can be easy to scoff at the latest report of the non-digital native world failing to understand the benefits of the connected world.

A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.

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Musings on Joining New Social Media Sites, Site Recommendations.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Musings on Joining New Social Media Sites, Site Recommendations and On-Going Participation A while back I set up accounts on Amplify and Clipmarks. Perhaps I didn’t quite see the value when I first created an account but I can definitely see this as a great (FREE) social media channel now.

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Twenty Theses for Government 2.0, Cluetrain Style | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Twenty Theses for Government 2.0, I’ve fulfilled one of my social media resolutions for 2009 , and have recently re-read the Cluetrain Manifesto. They all want to know how/if social media can help them become more transparent, participatory, and collaborative. Why is social media desirable?

Users dissatisfied with social networks – are you surprised?

The Way of the Web

Web Strategy Wikinomics Rankings ← Social networks don’t make students dumb Summer iPadwatch → Users dissatisfied with social networks – are you surprised? The question is whether anyone is surprised: a) That social networks can lead to dissatisfaction? or b) That social networks are still growing massively despite such dissatisfaction? Interestingly, Wikipedia topped the Social Media category with a score of 77.

Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way communication is not always easy.

The More Things Change, the More They Stay the Same | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The More Things Change, the More They Stay the Same Mon, Apr 27, 2009 Government 2.0 From entire conferences to unconferences to new government appointees to full-scale social networks , there’s no doubt that “Government 2.0″ I’m one of the leads for our social media/Government 2.0

Corporate Social Media Reading List

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me. I work for a growing software company and they don’t have much of a footprint in the social media world.

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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online.

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