Social Media Today

JULY 26, 2019

Maximize your back to school marketing campaigns this year with this huge collection of stats and insights

Campaign 171

Campaign How To Marketing 171

Ignite Social Media

NOVEMBER 28, 2016

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

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Campaign Social Media Examples Delicious 168

Social Media Today

MARCH 14, 2019

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

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Campaign Cost Marketing 171

Social Media Today

MAY 24, 2019

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples

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Campaign Platform Examples Tips 171

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? The campaign finale took place at Times Square in New York.

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Campaign Social Media Tumblr Eventful 130

Ignite Social Media

SEPTEMBER 25, 2019

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level.

Campaign 126

Campaign Buy Facebook Cost 126

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online!

UGC 68

UGC Campaign Instagram Hashtag 68

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

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Campaign SMS B2B Resources 217

Ignite Social Media

OCTOBER 14, 2019

While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. If you ran some sort of holiday campaign in 2018, dig up the recap report to see what worked and what could be optimized.

Campaign 124

Campaign Company Report Influencer 124

Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days.

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Campaign Facebook Training Survey 127

Social Media Today

OCTOBER 19, 2018

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

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Campaign Social Media Tips Marketing 171

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

Influencer 206

Influencer Campaign Marketing API 206

Social Media Today

JULY 12, 2018

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

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Campaign Influencer Marketing 171

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

Campaign 137

Campaign Guidelines Upcoming Course 137

Social Media Today

SEPTEMBER 12, 2019

Improve your influencer marketing efforts with these key strategic tips

Campaign 171

Campaign Influencer Tips Marketing 171

Meltwater

DECEMBER 21, 2018

Marketing PR & Comms Social Media TrendspottingSince 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.

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Campaign Social Media Marketing 130

Harp Interactive

AUGUST 24, 2015

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing

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Campaign Marketing 372

Ignite Social Media

FEBRUARY 7, 2019

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.

Conversation 159

Conversation Campaign Class Retail 159

Webbiquity SMM

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

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Campaign Tools Social Media Sample 256

Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

Campaign 81

Campaign Social Media Communities Hashtag 81

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.

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Campaign Video Marketing ROI 187

Social Media Today

DECEMBER 19, 2018

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment

ROI 171

ROI Campaign Report Tips 171

Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.

Campaign 140

Campaign Features Facebook How To 140

SocialFish

MARCH 5, 2013

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

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Campaign Social Media Tweetdeck Transportation 281

Social Media Today

SEPTEMBER 9, 2019

Ensuring that your emails are mobile-friendly is now a key step - but how can you optimize your email messages for mobile devices

Mobile 171

Mobile Campaign Tips Marketing 171

Social Media Today

JULY 10, 2018

The most successful marketing campaigns aren't created in one day; there is a method behind this form of creative genius

Process 148

Process Campaign Marketing 148

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

Influencer 238

Influencer Report Campaign CPM 238

Social Media Today

APRIL 11, 2019

Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials

Campaign 131

Campaign Influencer How To Marketing 131

Meltwater

DECEMBER 2, 2018

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. Marketing PR & Comms Media Outreach Planning & Strategy

Campaign 150

Campaign Construction Advertising Brands 150

Firebelly

SEPTEMBER 11, 2019

If you’re just starting to incorporate LinkedIn into your social media marketing efforts, use these three tips to achieve a LinkedIn campaign touchdown. Create Awareness Like any marketing campaign, you want to […]. Social Media Marketing

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Campaign LinkedIn Tips Social Media 153

Koka Sexton

FEBRUARY 26, 2019

The concept of marketing has become firmly established in our lives over the past decades. We can surely consider that using various marketing tools is a necessary condition to build the business and to make it succeed. All this requires a marketing campaign.

Campaign 67

Campaign CPC Adwords Insurance 67

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.

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Campaign Tools HootSuite Marketing 153

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? :

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Campaign Social Media Case Study Study 176

Forbes Social Media

OCTOBER 14, 2019

One recent example: A report this week suggests bots are responsible for campaigns related to e-cigarettes, including crafting the posts themselves, increasing the likes and follows, and inflating audience engagement so that it looks like there is more interest

Campaign 86

Campaign Report Examples Engagement 86

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.

Examples 98

Examples Campaign Social Media Marketing 98

Mindjumpers

DECEMBER 8, 2017

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. For most of us, our phone is an essential part of our life.

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Campaign Case Study Travel Study 130

SocialFish

MARCH 8, 2017

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website.

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Campaign Strategy Proposal Project 181

Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data

Campaign 171

Campaign Data Social Media Content 171

Social Media Today

JULY 18, 2019

Facebook has launched a new set of data resources to help marketers plan their holiday campaigns

Campaign 171

Campaign Resources Data Marketing 171

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

Campaign 78

Campaign Content Social Media Research 78