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Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.

The Importance of Music In Marketing Campaigns

Spin Sucks

Music in marketing has the power to move an audience in ways other mediums can’t. Don't forget about it during your next event or live campaign. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

A 10-Step Approach to Launching Your First Influencer Marketing Campaign

Spin Sucks

Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign.

Three Ways To Enhance Your Marketing Campaign

Idaconcpts

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Keep Offline Marketing In Mind. Business & Marketing

Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers

Spin Sucks

Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. The post Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers appeared first on Spin Sucks.

The 6 Key Components of a Successful Marketing Campaign

Simply Measured

Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” Nail Your Campaign Theme.

How Trump’s Campaign is Killing it at Digital Marketing

Spin Sucks

No one is more astounded by Trump's digital marketing campaign than Gini Dietrich, but she shows how they're killing it at social media and email marketing. The post How Trump’s Campaign is Killing it at Digital Marketing appeared first on Spin Sucks. Related Stories How to Better Define Your Buyers to Boost Engagement Online Tips to Help a One-Person Marketing Team Succeed Five Powerful Ways to Get More Leads from Your Website Forms.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Facebook Adds Campaign Planner Feature to Business Manager

SocialTimes Facebook

Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing

5 Tools for Successful Digital Marketing Campaigns

Kikolani

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all).

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? :

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

Guest post by Vipin Shri, Marketing Manager at CauseVox. ——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign.

How to Run Instagram Ad Campaigns with Better Results

agora pulse

Are you running Instagram ad campaigns but seek better results? Trending hashtags will help people find your brand, and you can use branded hashtags to create your own community,” says Vesela Georgieva , a digital marketing specialist. Taco Bell executed the Wake Up, Live Mas campaign.

Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. Eleven Reasons Domino’s Turnaround Campaign Worked. Integrated marketing and PR.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing.

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How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Another important element of this campaign is the content hub and spoke model.

50 Metrics To Measure Your Content Marketing Campaign

Meltwater

The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

3 Inspiring B2B Social Media Campaigns

Meltwater

B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.

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Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success.

The PESO Model: Changing the World—One PR Campaign at a Time

Spin Sucks

Katie Harrington shares a case study on how applying the PESO Model to the marketing and PR strategy led to a successful campaign that saved human lives. The post The PESO Model: Changing the World—One PR Campaign at a Time appeared first on Spin Sucks.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand.

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects.

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How to Make Your Email Marketing More Personal Without Being Creepy

Spin Sucks

The post How to Make Your Email Marketing More Personal Without Being Creepy appeared first on Spin Sucks. People want to feel brands understand them and are on the same wavelength. This is especially true for millennials.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.

Optimize Your AdWords Campaigns

PWB Marketing Blog

I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. I realized though that the search marketing ad created was not directed at this new and improved content. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords.

How to Improve Your PR Content Strategy with Influencer Marketing

Spin Sucks

What makes influencer marketing better than the word-of-mouth strategy? Scott Ragin has some tips that will help you develop your own influencer marketing campaign. The post How to Improve Your PR Content Strategy with Influencer Marketing appeared first on Spin Sucks.

Looking Back at Weird 90s Marketing

Spin Sucks

With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing.

Collaboration supports successful campaigns

Akamai Marketing

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing.