10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. Gucci x The North Face Go Beyond Traditional Influencer Marketing.

TikTok Shares New Insights to Assist in Marketing Campaign Planning

Social Media Today

TikTok has shared a range of new insights into ad performance and discovery in the app

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8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

While every business has access to marketing data, the capability to use that information varies widely. Behavioral marketing is an old idea. But never before have marketers had access to as much data and advanced tools for analyzing it. What Is Behavioral Marketing?

TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns

Social Media Today

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns

Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

Social Media Today

Some handy, last-minute reminders and pointers for your 2022 Easter marketing approach

7 Strategies for Integrating SMS Marketing in Social Media Campaigns

Oktopost

Most brands run their marketing campaigns on different channels in silos. Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal. B2B Marketing

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Introduction to TikTok Ads: Campaign Creation

Jon Loomer

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective.

Starbucks: best and worst marketing campaigns

Awario

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters.

Pre-Holiday Campaigns: Twitter Marketing Checklist for eCommerce Businesses

Social Media Today

Here’s a quick Twitter marketing checklist for ecommerce businesses to use

5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).

How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

LinkedIn Publishes New Guide to Help Technology Marketers Boost Campaign Performance

Social Media Today

The guide provides a valuable overview of LinkedIn's ad process, and how you can maximize your campaigns

TikTok Publishes New Holiday Campaign Planning Guide for Marketers

Social Media Today

Looking to use TikTok for your holiday push? You need to check out this guide

17 Best Examples of B2B Influencer Marketing Campaigns

Audiense

So it’s no surprise that influencer marketing is booming among B2B companies. Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. Audience Intelligence

Instagram Announces New Live Events Series to Assist Marketers with their Holiday Campaigns

Social Media Today

The live events will feature business owners and Instagram experts

Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning

Social Media Today

The updated hub includes a range of data insights and tips to help optimize your campaigns

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? I think I’ll start a crisis campaign today!”

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.

How To Make An Email Marketing Campaign Successful

The Realtime Report

Email Marketing Campaign. Any business looking to find and maintain success needs to market itself. One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. How To Make An. Successful.

A guide to hashtag campaigns for marketers

Sprout Social

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? Benefits of a hashtag campaign. How to run a hashtag campaign.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Guest Post by Taral Patel.

15 Time Saving Strategies for Your Next Social Media Marketing Campaign

Social Media Strategies Summit

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Making a list of hashtags is a neat trick that many marketers use.

8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Holiday Campaigns

5 best Easter social media marketing campaigns: ideas for your brand

Awario

Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign How do you boost your Easter sales?

12 Common Marketing Campaign Mistakes to Avoid

Social Media Today

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning

Social Media Today

The guide provides tips on how to use Facebook's various promotion options to optimize your holiday marketing

Digital Marketing Analytics 101: Best Way to Spice Up Campaigns

Sociallyin Insider Blog

Digital marketing analytics is a tool that successful brands use to: Evaluate ad campaign efficacy. The digital analysis yields countless benefits, which is why so many companies prioritize this step in their marketing strategy. Data & ROI Analytics Digital Marketing

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

Reddit Publishes 2022 Holiday Marketing Guide to Assist in Campaign Planning

Social Media Today

The holiday season is fast approaching, and Reddit has provided some new insights and tips to help guide your marketing approach

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Pinterest Launches New Holiday Hub and Marketing Guide to Assist with Holiday Campaigns

Social Media Today

Pinterest has created a new hub for holiday sales related content, and a new guide to help businesses make the most of their holiday Pin campaigns

TikTok Provides Key Tips for Your Holiday Marketing Campaigns [Infographic]

Social Media Today

Ensure your holiday marketing plans are on track with these tips from TikTok

Twitter Updates Christmas Hub to Help Marketers Plan their Holiday Campaigns

Social Media Today

The updated Christmas mini-site provides a range of insights, stats and tips to help inform your marketing approach

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. One of the reasons why video marketing is such a successful medium is that it taps into our need for immediacy.

Snapchat Launches New 'Campaign Lab' to Help Guide Marketers on Best Snap Ads Approaches

Social Media Today

The new experiment tracking and creation tool will help refine your Snap ads focus

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Three Ways To Enhance Your Marketing Campaign

Idaconcpts

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry.