Social Media Today

NOVEMBER 16, 2020

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

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Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Behavioral marketing is an old idea. But never before have marketers had access to as much data and advanced tools for analyzing it. What Is Behavioral Marketing?

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Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

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Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

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Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

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Social Media Today

APRIL 12, 2021

LinkedIn has launched a handy new reference guide for its various ad options

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Awario

APRIL 1, 2021

Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign How do you boost your Easter sales?

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

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Campaign Apparel UGC Social Media 91

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.

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Campaign Apparel Discount Fashion 86

Webbiquity SMM

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

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Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.

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Social Media Today

FEBRUARY 1, 2021

Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins

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Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

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Campaign Facebook Library Features 80

Social Media Today

MARCH 14, 2019

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

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Campaign Cost Marketing 131

Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. We’ll come back to this later… Campaign Budget Optimization: What Is It?

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Social Media Today

SEPTEMBER 22, 2020

Pinterest has created a new hub for holiday sales related content, and a new guide to help businesses make the most of their holiday Pin campaigns

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Campaign Content Marketing 151

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? I think I’ll start a crisis campaign today!”

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Campaign SMS B2B Consultant 162

Awario

OCTOBER 29, 2020

But also, an outstanding marketing campaign that promoted the movie - and that's what we'll explore in this article IT, the movie directed by Andy Muschietti, was released in September 2017.

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Campaign Marketing 88

Social Media Today

AUGUST 3, 2020

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

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Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Guest Post by Taral Patel.

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Influencer Campaign Marketing API 158

Harp Interactive

AUGUST 24, 2015

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).

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Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Even the little things make Adore Me’s Facebook campaigns a standout.

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Campaign Facebook Embedding Influencer 107

Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. It’s time to explain what campaign budget optimization is, how it helps, and how to get started. Let’s take a closer look… What is Campaign Budget Optimization? Think about your campaigns.

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Social Media Today

MAY 24, 2019

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples

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Campaign Platform Examples Tips 129

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

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Social Media Today

OCTOBER 6, 2020

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options

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Social Media Today

JULY 12, 2018

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

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Campaign Influencer Marketing 131

Social Media Today

OCTOBER 19, 2018

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

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Campaign Tips Social Media Marketing 131

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. One of the reasons why video marketing is such a successful medium is that it taps into our need for immediacy.

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Campaign Video ROI Marketing 143

Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns.

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Campaign CPA CPM Cost 92

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. natchan_ig: Creator Marketing Lead at @Instagram ??

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Campaign Tips Posterous Fashion 84

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

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Campaign UGC Social Media SMS 110

Keyhole.co

DECEMBER 17, 2020

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. What is Influencer Marketing? Why Instagram Influencer Marketing?

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Influencer Campaign Data Instagram 81

Social Media Today

APRIL 16, 2020

Snapchat has launched a new set of business resources to assist marketers during the COVID-19 pandemic

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Resources Campaign Marketing 158

Meltwater

DECEMBER 21, 2018

Marketing PR & Comms Social Media TrendspottingSince 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.

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Campaign Social Media Marketing 102

Meltwater

DECEMBER 29, 2019

The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>.

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Campaign Social Media Brands Marketing 118

Social Media Today

APRIL 11, 2019

Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials

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Campaign Influencer How To Marketing 131

Keyhole.co

MARCH 31, 2021

Influencer marketing is one of the most powerful ways to grow a brand in social media. And to guarantee marketing success you need to measure your results, which is why you need these influencer KPIs. 6 Influencer KPIs to Track Every Campaign.

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Influencer Campaign ROI Discount 65

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : If the lights stay on this year, how will marketers make as much impact on social during the game? YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

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Social Media Today

JUNE 18, 2020

YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video

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