Social Media Today

OCTOBER 19, 2018

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

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Ignite Social Media

NOVEMBER 28, 2016

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

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Campaign Social Media Examples Delicious 163

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

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Campaign SMS B2B Resources 254

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

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Social Media Today

JULY 12, 2018

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

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Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

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Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.

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Social Media Today

NOVEMBER 1, 2018

What are the key elements of an effective email marketing message? Check out this infographic

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Campaign Tips Marketing 157

Harp Interactive

AUGUST 24, 2015

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing

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The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.

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Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data

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Mindjumpers

DECEMBER 8, 2017

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. For most of us, our phone is an essential part of our life.

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Campaign Case Study Travel Study 130

SocialFish

MARCH 5, 2013

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

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Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.

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Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

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Campaign Adwords Eventful Consultant 168

Later

OCTOBER 19, 2018

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! Start by setting your Instagram ad campaign goal. Campaign goals include: .

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Social Media Today

SEPTEMBER 20, 2018

Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of

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Idaconcpts

MARCH 7, 2015

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Keep Offline Marketing In Mind. Business & Marketing

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Campaign Marketing Advertising Reputation 193

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.

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The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? :

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Campaign Social Media Case Study Study 176

Social Media Today

JULY 10, 2018

The most successful marketing campaigns aren't created in one day; there is a method behind this form of creative genius

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Process Campaign Marketing 101

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Listen; engage; develop.

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Campaign Social Media Marketing Loyalty 427

Harp Interactive

MAY 15, 2018

The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. Social Media Marketing Digital Advertising Facebook facebook ads Facebook Advertising Facebook Remarketing

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Campaign Facebook Products Strategy 252

Social Media Today

JULY 9, 2018

From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring

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Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.

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Campaign B2B Mobile Hubspot 106

SocialFish

MARCH 8, 2017

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website.

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Meltwater

OCTOBER 18, 2016

The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

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Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.

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Ignite Social Media

SEPTEMBER 18, 2018

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Worried about executing your holiday campaign and meeting your Q4 goals? Holiday Marketing Holiday marketing social media Social Media Strategy

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Convince & Convert

JANUARY 27, 2016

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com.

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Campaign Influencer Case Study Hashtag 109

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here’s a brutal truth in marketing: No one wants to read about you.

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The Social Media Incubator

MAY 7, 2015

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.

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Jon Loomer

MAY 4, 2017

Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective.

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Campaign Facebook Compete Overview 125

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

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Campaign Case Study Mobile Software 159

Rebekah Radice

SEPTEMBER 13, 2016

The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. To gain the attention of your audience today, you need to run campaigns that speak their unique language.

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Mindjumpers

OCTOBER 20, 2010

To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. They demonstrate that consumers are the most important marketers a brand can have and therefore also know the value of showing their consumers appreciation through Facebook.

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Campaign Facebook Technorati Engagement 237

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.

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Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals.

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Convince & Convert

MARCH 26, 2015

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

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Campaign Case Study How To Travel 152

Devumi

JUNE 2, 2017

Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi. Case Studies Facebook Pinterest Twitter Vimeo YouTube content marketing facebook marketing hashtag marketing twitter marketing youtube marketing

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Campaign Vimeo Marketing Case Study 101

Meltwater

OCTOBER 6, 2016

Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

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Jon Loomer

MARCH 30, 2017

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).

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Campaign How To Facebook CPM 132

Devumi

JANUARY 26, 2018

Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better.

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