Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks. MORE
Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi. Case Studies Facebook Pinterest Twitter Vimeo YouTube content marketing facebook marketing hashtag marketing twitter marketing youtube marketing MORE
I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media. Media Digital media Social media MORE
Find out how you can better incorporate personalized marketing into your overall social media strategy to meet these demands, keep the attention of your followers, and get more conversions. Planning your personalized social media campaigns Having a good idea of how much […]. MORE
Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” Nail Your Campaign Theme. MORE
Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.” MORE
Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. MORE
Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. So far, the campaign has yielded impressive results. MORE
The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. MORE
Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com. MORE
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns MORE
Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns. MORE
Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better. MORE
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. MORE
International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets. MORE
Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. MORE
If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website. MORE
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. MORE
If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. MORE
The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well. MORE
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. For most of us, our phone is an essential part of our life. MORE
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. MORE
Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. MORE
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Keep Offline Marketing In Mind. Business & Marketing MORE
Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering. MORE
Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign. MORE
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. How to define a timeline (and hence also know when to push the pedal to extend the life of a campaign). MORE
Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. MORE
Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective. MORE
Guest post by Vipin Shri, Marketing Manager at CauseVox. ——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. MORE
The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : MORE
Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. MORE
Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. MORE
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group. MORE
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. MORE
Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing MORE
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. MORE
You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals. MORE
As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. MORE
Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers. MORE
In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing. MORE
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.
Webbiquity SMM
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.
Idaconcpts
MARCH 7, 2015
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Keep Offline Marketing In Mind. Business & Marketing
Jon Loomer
JANUARY 9, 2018
Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
SocialFish
MARCH 8, 2017
If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website.
Mindjumpers
DECEMBER 8, 2017
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. For most of us, our phone is an essential part of our life.
Waxing UnLyrical
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns
SocialFish
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.
Devumi
SEPTEMBER 6, 2017
Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.
Audiense
JANUARY 25, 2018
The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.
Kikolani
DECEMBER 20, 2016
If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.
The Realtime Report
FEBRUARY 12, 2014
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.
The Social Media Incubator
MAY 7, 2015
Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.
Convince & Convert
JUNE 7, 2017
As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.
The Realtime Report
JUNE 12, 2014
Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.
SocialTimes Facebook
OCTOBER 7, 2016
Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email.
The Realtime Report
SEPTEMBER 25, 2012
Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks.
The Realtime Report
JULY 11, 2012
The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).
The Realtime Report
FEBRUARY 19, 2014
Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”
Harp Interactive
AUGUST 24, 2015
Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing
Convince & Convert
JANUARY 27, 2016
Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com.
Devumi
JANUARY 24, 2018
Find out how you can better incorporate personalized marketing into your overall social media strategy to meet these demands, keep the attention of your followers, and get more conversions. Planning your personalized social media campaigns Having a good idea of how much […].
Simply Measured
MARCH 22, 2017
Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” Nail Your Campaign Theme.
Meltwater
OCTOBER 18, 2016
The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.
Convince & Convert
JUNE 20, 2017
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.
Devumi
JANUARY 26, 2018
Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better.
The Realtime Report
SEPTEMBER 27, 2012
Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. So far, the campaign has yielded impressive results.
The Realtime Report
JANUARY 16, 2013
Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign.
Jon Loomer
NOVEMBER 2, 2017
You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals.
agora pulse
MARCH 14, 2018
Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system.
Jon Loomer
MAY 4, 2017
Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective.
Devumi
JUNE 2, 2017
Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi. Case Studies Facebook Pinterest Twitter Vimeo YouTube content marketing facebook marketing hashtag marketing twitter marketing youtube marketing
SocialTimes Facebook
OCTOBER 19, 2016
Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta.
The Marketing Blog
JULY 7, 2014
I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media. Media Digital media Social media
Atom Thought
AUGUST 13, 2010
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. How to define a timeline (and hence also know when to push the pedal to extend the life of a campaign).
Akamai Marketing
SEPTEMBER 22, 2011
In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing.
SocialFish
MAY 12, 2014
Guest post by Vipin Shri, Marketing Manager at CauseVox. ——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan.
SocialTimes Facebook
OCTOBER 21, 2016
Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal.
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