Social Media Today

MARCH 14, 2019

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

Campaign 161

Campaign Cost Marketing 161

Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

Campaign 149

Campaign Facebook Upcoming Advertising 149

Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days.

Campaign 127

Campaign Facebook Training Survey 127

Ignite Social Media

NOVEMBER 28, 2016

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Campaign 167

Campaign Social Media Examples Delicious 167

Ignite Social Media

FEBRUARY 7, 2019

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.

Conversation 158

Conversation Campaign Class Retail 158

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Campaign 256

Campaign SMS B2B Resources 256

Social Media Today

OCTOBER 19, 2018

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

Campaign 168

Campaign Tips Social Media Marketing 168

Social Media Today

DECEMBER 19, 2018

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment

ROI 170

ROI Campaign Report How To 170

Social Media Today

JULY 12, 2018

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

Campaign 167

Campaign Influencer Marketing 167

Meltwater

DECEMBER 21, 2018

Marketing PR & Comms Social Media TrendspottingSince 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.

Campaign 107

Campaign Social Media Marketing 107

Webbiquity SMM

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

Campaign 258

Campaign Tools Social Media Sample 258

Harp Interactive

AUGUST 24, 2015

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing

Campaign 372

Campaign Marketing 372

Meltwater

DECEMBER 2, 2018

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. Marketing PR & Comms Media Outreach Planning & Strategy

Campaign 147

Campaign Construction Advertising Brands 147

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.

Campaign 187

Campaign Video Marketing ROI 187

Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.

Campaign 136

Campaign Features Facebook How To 136

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

Influencer 238

Influencer Report Campaign CPM 238

SocialFish

FEBRUARY 14, 2019

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

Resources 130

Resources Campaign Badge Case Study 130

SocialFish

MARCH 5, 2013

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

Campaign 281

Campaign Social Media Tweetdeck Transportation 281

SocialFish

FEBRUARY 22, 2019

The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success.

Campaign 141

Campaign Loyalty Social Media How To 141

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

Campaign 169

Campaign Adwords Eventful Consultant 169

Social Media Today

MARCH 12, 2019

Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St.

Campaign 146

Campaign Social Media Brands Marketing 146

Idaconcpts

MARCH 7, 2015

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Keep Offline Marketing In Mind. Business & Marketing

Campaign 193

Campaign Marketing Advertising Reputation 193

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.

Campaign 154

Campaign Tools HootSuite Marketing 154

Mindjumpers

DECEMBER 8, 2017

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. For most of us, our phone is an essential part of our life.

Campaign 130

Campaign Case Study Travel Study 130

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.

Examples 98

Examples Campaign Marketing Social Media 98

SocialFish

MARCH 8, 2017

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website.

Campaign 181

Campaign Strategy Proposal Project 181

Social Media Today

JANUARY 17, 2019

These tips will help improve the performance of your marketing campaigns, prompting more response from your audience

Campaign 118

Campaign Tips How To Marketing 118

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? :

Campaign 176

Campaign Social Media Case Study Study 176

Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data

Campaign 152

Campaign Data Social Media Content 152

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.

Campaign 114

Campaign B2B Mobile Hubspot 114

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Listen; engage; develop.

Campaign 427

Campaign Social Media Marketing Loyalty 427

agora pulse

JANUARY 30, 2019

Here are 5 advertising mistakes that are destroying your campaigns and reducing your Facebook ad effectiveness. If you are running Facebook ads without a proper strategy you won’t see the results you want from your campaigns. Before you run your next campaign, develop a proper strategy.

Advertising 125

Advertising Campaign Facebook Automotive 125

Convince & Convert

JANUARY 27, 2016

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com.

Campaign 114

Campaign Influencer Case Study Hashtag 114

Harp Interactive

MAY 15, 2018

The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. Social Media Marketing Digital Advertising Facebook facebook ads Facebook Advertising Facebook Remarketing

Campaign 252

Campaign Facebook Products Strategy 252

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.

Influencer 117

Influencer Crimson Hexagon Campaign Tools 117

Meltwater

OCTOBER 18, 2016

The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

Metrics 151

Metrics Campaign Content Marketing 151

The Social Media Incubator

MAY 7, 2015

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.

Campaign 167

Campaign Twitter Flickr Reputation 167

Social Media Today

SEPTEMBER 20, 2018

Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of

Campaign 129

Campaign Marketing 129

agora pulse

NOVEMBER 29, 2018

Here’s how to build two different types of winning Facebook ad campaigns for your holiday promotions. Campaign 1: Using Website Re-marketing. The first campaign that you’ll want to run is a level 2 re-marketing (or website re-marketing) campaign.

Campaign 146

Campaign How To Facebook Discount 146

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Campaign 159

Campaign Case Study Mobile Software 159