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Social Media Strategies Summit
NOVEMBER 30, 2022
But what does engaging storytelling in marketing look like? To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. Gucci x The North Face Go Beyond Traditional Influencer Marketing.
Social Media Today
NOVEMBER 1, 2022
TikTok has shared a range of new insights into ad performance and discovery in the app
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Social Media Today
NOVEMBER 16, 2020
Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season
Webbiquity SMM
JANUARY 21, 2021
While every business has access to marketing data, the capability to use that information varies widely. Behavioral marketing is an old idea. But never before have marketers had access to as much data and advanced tools for analyzing it. What Is Behavioral Marketing?
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Social Media Today
JULY 26, 2022
The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns
Social Media Today
APRIL 12, 2022
Some handy, last-minute reminders and pointers for your 2022 Easter marketing approach
Oktopost
NOVEMBER 1, 2022
Most brands run their marketing campaigns on different channels in silos. Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal. B2B Marketing
Jon Loomer
NOVEMBER 7, 2022
Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective.
Awario
NOVEMBER 16, 2021
As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters.
Social Media Today
OCTOBER 23, 2021
Here’s a quick Twitter marketing checklist for ecommerce businesses to use
Harp Interactive
AUGUST 24, 2015
Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).
Awario
DECEMBER 15, 2020
In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them
Social Media Today
MARCH 8, 2022
The guide provides a valuable overview of LinkedIn's ad process, and how you can maximize your campaigns
Social Media Today
NOVEMBER 8, 2021
Looking to use TikTok for your holiday push? You need to check out this guide
Audiense
JULY 6, 2021
So it’s no surprise that influencer marketing is booming among B2B companies. Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. Audience Intelligence
Social Media Today
OCTOBER 27, 2022
The live events will feature business owners and Instagram experts
Social Media Today
NOVEMBER 3, 2021
The updated hub includes a range of data insights and tips to help optimize your campaigns
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? I think I’ll start a crisis campaign today!”
Jon Loomer
OCTOBER 1, 2020
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.
Later
AUGUST 25, 2020
The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)
Jon Loomer
JANUARY 11, 2022
As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.
The Realtime Report
MAY 6, 2021
Email Marketing Campaign. Any business looking to find and maintain success needs to market itself. One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. How To Make An. Successful.
Sprout Social
AUGUST 16, 2021
If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? Benefits of a hashtag campaign. How to run a hashtag campaign.
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Guest Post by Taral Patel.
Social Media Strategies Summit
JUNE 10, 2022
As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Making a list of hashtags is a neat trick that many marketers use.
Social Media Strategies Summit
JANUARY 2, 2020
With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Holiday Campaigns
Awario
APRIL 1, 2021
Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign How do you boost your Easter sales?
Social Media Today
MARCH 14, 2019
Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?
Social Media Today
AUGUST 24, 2021
The guide provides tips on how to use Facebook's various promotion options to optimize your holiday marketing
Sociallyin Insider Blog
OCTOBER 1, 2021
Digital marketing analytics is a tool that successful brands use to: Evaluate ad campaign efficacy. The digital analysis yields countless benefits, which is why so many companies prioritize this step in their marketing strategy. Data & ROI Analytics Digital Marketing
Webbiquity SMM
DECEMBER 22, 2020
While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.
Social Media Today
JULY 19, 2022
The holiday season is fast approaching, and Reddit has provided some new insights and tips to help guide your marketing approach
Social Media Today
SEPTEMBER 22, 2020
Pinterest has created a new hub for holiday sales related content, and a new guide to help businesses make the most of their holiday Pin campaigns
Social Media Today
NOVEMBER 11, 2022
Ensure your holiday marketing plans are on track with these tips from TikTok
Social Media Today
OCTOBER 5, 2021
The updated Christmas mini-site provides a range of insights, stats and tips to help inform your marketing approach
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. One of the reasons why video marketing is such a successful medium is that it taps into our need for immediacy.
Social Media Today
JULY 29, 2021
The new experiment tracking and creation tool will help refine your Snap ads focus
Jon Loomer
OCTOBER 1, 2020
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.
Idaconcpts
MARCH 7, 2015
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry.
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