Social Media Today

JULY 26, 2019

Maximize your back to school marketing campaigns this year with this huge collection of stats and insights

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Campaign How To Marketing 150

Ignite Social Media

NOVEMBER 28, 2016

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

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Campaign Social Media Examples Delicious 168

Social Media Today

MARCH 14, 2019

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

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Campaign Cost Marketing 171

Social Media Today

MAY 24, 2019

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples

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Campaign Platform Examples Tips 167

Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

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Campaign Facebook Upcoming Advertising 148

Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days.

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Campaign Facebook Training Survey 122

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

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Campaign Guidelines Upcoming Course 132

Social Media Today

OCTOBER 19, 2018

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

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Campaign Social Media Tips Marketing 171

Ignite Social Media

FEBRUARY 7, 2019

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.

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Conversation Campaign Class Retail 161

Social Media Today

JULY 12, 2018

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

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Campaign Influencer Marketing 169

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

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Influencer Campaign Marketing API 206

Meltwater

DECEMBER 21, 2018

Marketing PR & Comms Social Media TrendspottingSince 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.

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Campaign Social Media Marketing 121

Harp Interactive

AUGUST 24, 2015

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing

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Campaign Marketing 372

Webbiquity SMM

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

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Campaign Tools Social Media Sample 257

Social Media Today

DECEMBER 19, 2018

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment

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ROI Campaign Report Tips 171

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.

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Campaign Video Marketing ROI 187

Social Media Today

JULY 18, 2019

Facebook has launched a new set of data resources to help marketers plan their holiday campaigns

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Campaign Resources Data Marketing 170

Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.

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Campaign Features Facebook How To 135

Social Media Today

JULY 30, 2019

LinkedIn has published a new guide on how to make best use of its objective-based marketing ad approach

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Campaign LinkedIn Tips Publishing 164

Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

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Campaign Social Media Communities Hashtag 65

Koka Sexton

FEBRUARY 26, 2019

The concept of marketing has become firmly established in our lives over the past decades. We can surely consider that using various marketing tools is a necessary condition to build the business and to make it succeed. All this requires a marketing campaign.

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Campaign CPC Adwords Insurance 67

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

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Influencer Report Campaign CPM 238

Idaconcpts

MARCH 7, 2015

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Keep Offline Marketing In Mind. Business & Marketing

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Campaign Marketing Advertising Reputation 193

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.

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Campaign Tools HootSuite Marketing 154

Social Media Today

APRIL 11, 2019

Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials

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Campaign Influencer How To Marketing 121

Meltwater

DECEMBER 2, 2018

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. Marketing PR & Comms Media Outreach Planning & Strategy

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Campaign Construction Advertising Brands 142

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? :

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Campaign Social Media Case Study Study 176

Firebelly

JULY 3, 2019

Implement these tips to light a firecracker under your Facebook ad campaigns! The post Light A Firecracker Under Your Facebook Ad Campaigns appeared first on Social Media Marketing Agency | Firebelly Marketing.

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Campaign Tips Tools Facebook 134

Mindjumpers

DECEMBER 8, 2017

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. For most of us, our phone is an essential part of our life.

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Campaign Case Study Travel Study 130

Social Media Today

JULY 31, 2019

Snapchat is launching its first ever global marketing campaign which will promote the apps capacity to connect close friends

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Campaign Marketing 147

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.

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Examples Campaign Social Media Marketing 98

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Listen; engage; develop.

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Campaign Social Media Marketing Loyalty 427

Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data

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Campaign Data Social Media Content 160

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.

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Campaign B2B Mobile Hubspot 113

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

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Campaign Adwords Eventful Consultant 141

Social Media Today

APRIL 11, 2019

It's time for social media marketing strategies to move beyond vanity metrics - here are some tips to help you up your social strategy game

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Campaign Metrics Strategy Tips 165

agora pulse

JANUARY 30, 2019

Here are 5 advertising mistakes that are destroying your campaigns and reducing your Facebook ad effectiveness. If you are running Facebook ads without a proper strategy you won’t see the results you want from your campaigns. Before you run your next campaign, develop a proper strategy.

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Advertising Campaign Facebook Automotive 160

Social Media Today

MAY 3, 2019

Looking to build a more effective lead generation workflow for your business? Check out this infographic

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Campaign Marketing 171

Convince & Convert

JANUARY 27, 2016

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com.

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Campaign Influencer Case Study Hashtag 113

Social Media Today

JANUARY 17, 2019

These tips will help improve the performance of your marketing campaigns, prompting more response from your audience

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Campaign Tips How To Marketing 126