Give Your Campaign Video Marketing Boost
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust.
The Importance of Music In Marketing Campaigns
JULY 20, 2016
Music in marketing has the power to move an audience in ways other mediums can’t. Don't forget about it during your next event or live campaign. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Eddie Newquist has more.
A 10-Step Approach to Launching Your First Influencer Marketing Campaign
DECEMBER 1, 2016
Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.
Three Ways To Enhance Your Marketing Campaign
MARCH 7, 2015
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. Keep Offline Marketing In Mind.
How Trump’s Campaign is Killing it at Digital Marketing
NOVEMBER 1, 2016
No one is more astounded by Trump's digital marketing campaign than Gini Dietrich, but she shows how they're killing it at social media and email marketing. The post How Trump’s Campaign is Killing it at Digital Marketing appeared first on Spin Sucks. Related Stories How to Better Define Your Buyers to Boost Engagement Online Tips to Help a One-Person Marketing Team Succeed Five Powerful Ways to Get More Leads from Your Website Forms. Marketing Online Marketing bloomberg brad parscale Eventbrite giles-parscale
Why Awesome Influencer Campaigns Combine Many Kinds of Marketing
Convince & Convert
JANUARY 27, 2016
Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. This campaign earned them gold stars by adding a human element to their brand. Feature real people in your campaign.
5 Innovative Social Media Campaigns of 2016
Ignite Social Media
NOVEMBER 28, 2016
The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Okay, so these guys may be a #client of ours, but that doesn’t mean I love their social campaigns any less. Their social campaign, however, performed quite well.
Facebook Adds Campaign Planner Feature to Business Manager
OCTOBER 7, 2016
Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. Business Manager users: Have you started experimenting with Campaign Planner yet?
Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers
FEBRUARY 14, 2017
Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. The post Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers appeared first on Spin Sucks. But these efforts can quickly spin out of control.
The 6 Key Components of a Successful Marketing Campaign
MARCH 22, 2017
Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” Nail Your Campaign Theme. What is a campaign theme? This is my go-to when planning and brainstorming different campaign themes.
Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
The Realtime Report
JULY 11, 2012
The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Instagram has a selection of campaign images. YouTube has a series of short films about the collection.
5 Email Marketing Best Practices for Pro Status Campaigns
AUGUST 24, 2015
Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).
5 Tools for Successful Digital Marketing Campaigns
DECEMBER 20, 2016
If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. This is the ultimate SEO tool to help your digital marketing campaign. 99 Standard Monthly Rate. Lead Liaison.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?
Monday Roundup: Optimizing Your Campaigns
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. The Science of Optimizing Your Facebook Advertising Campaigns. ” How do you optimize and extend your campaigns? Just GOLD.
Top Social Media Campaigns in 2013
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : If the lights stay on this year, how will marketers make as much impact on social during the game? Power out? No problem.
5 Reasons Why Nonprofit Crowdfunding Campaigns Fail
MAY 12, 2014
Guest post by Vipin Shri, Marketing Manager at CauseVox. ——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal? Take some time to set SMART campaign goals and objectives.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via BigStockPhoto.com. highlight to tweet). Analyzing #FIFAWWC Mentions.
How to Create an Unforgettable Integrated Campaign
Convince & Convert
MARCH 26, 2015
Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. In an interview with The Drum , Oreo marketing manager Jonathan Holden said, “We want Oreo to be an even more iconic brand in the UK.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign. The optimal campaign settings are determined by your goals and circumstances.
How to Run Instagram Ad Campaigns with Better Results
AUGUST 25, 2016
Are you running Instagram ad campaigns but seek better results? Trending hashtags will help people find your brand, and you can use branded hashtags to create your own community,” says Vesela Georgieva , a digital marketing specialist. Branded hashtags are part a bigger marketing campaign. Taco Bell executed the Wake Up, Live Mas campaign. Upgrade Your Visuals.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
Monday Roundup: Campaigns
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Here! Silly, But….
Eleven Reasons Domino’s Turnaround Campaign Worked
JUNE 6, 2011
The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Integrated marketing and PR.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. The CTIA, FCC, and the Mobile Marketing Association.
How Pepsi Removed Language Barriers From Its Global Campaign
Convince & Convert
MAY 12, 2016
In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. SlZKt0oncc.
50 Metrics To Measure Your Content Marketing Campaign
OCTOBER 18, 2016
The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.
3 Inspiring B2B Social Media Campaigns
DECEMBER 29, 2016
B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.
The PESO Model: Changing the World—One PR Campaign at a Time
NOVEMBER 23, 2016
Katie Harrington shares a case study on how applying the PESO Model to the marketing and PR strategy led to a successful campaign that saved human lives. The post The PESO Model: Changing the World—One PR Campaign at a Time appeared first on Spin Sucks. If you want to be successful in the modern world you have to master modern PR.
Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)
NOVEMBER 18, 2014
The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success. This last 2-3 years saw businesses flocking to social media in droves. Yet not many found it.
Three Myths and Facts About Using Data in B2B Marketing
DECEMBER 28, 2016
There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing.
Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”
The Realtime Report
JULY 20, 2012
market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. I had a ton of fun doing that.). The only other brands currently using it in the U.S.
Social Media Campaigns Kick-Off 2014 World Cup
The Realtime Report
JUNE 12, 2014
Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. To attract users, some of this artwork has been put on display in New York City’s Times Square.
Optimize Your AdWords Campaigns
PWB Marketing Blog
FEBRUARY 21, 2014
I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. I realized though that the search marketing ad created was not directed at this new and improved content. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords. Don’t over-complicate your marketing. Need help setting up your B2B AdWords campaigns? Set your goals.
Looking Back at Weird 90s Marketing
APRIL 18, 2016
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. Potluck
Collaboration supports successful campaigns
SEPTEMBER 22, 2011
In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing. Raising a successful social media campaign takes more than one person. Its takes a village.
Eight Signs You’ve Contracted the Big C … Campaign
AUGUST 19, 2015
But the big C that’s killing marketing is running wild with very little hope of a global cure anytime soon. We need to stand up and fight back against marketing campaigns and this is my first contribution to the cause. World-class marketing tends to reflect a long-term relationship with your audience(s) as opposed to a dating frenzy of one night stands. By Bryan Adams.