8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

Pre-Holiday Campaigns: Twitter Marketing Checklist for eCommerce Businesses

Social Media Today

Here’s a quick Twitter marketing checklist for ecommerce businesses to use

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What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

While every business has access to marketing data, the capability to use that information varies widely. Behavioral marketing is an old idea. But never before have marketers had access to as much data and advanced tools for analyzing it. What Is Behavioral Marketing?

Starbucks: best and worst marketing campaigns

Awario

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters.

ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.

TikTok Publishes New Holiday Campaign Planning Guide for Marketers

Social Media Today

Looking to use TikTok for your holiday push? You need to check out this guide

17 Best Examples of B2B Influencer Marketing Campaigns

Audiense

So it’s no surprise that influencer marketing is booming among B2B companies. Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. Audience Intelligence

How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).

How To Make An Email Marketing Campaign Successful

The Realtime Report

Email Marketing Campaign. Any business looking to find and maintain success needs to market itself. One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. How To Make An. Successful.

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? I think I’ll start a crisis campaign today!”

Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning

Social Media Today

The guide provides tips on how to use Facebook's various promotion options to optimize your holiday marketing

Twitter Updates Christmas Hub to Help Marketers Plan their Holiday Campaigns

Social Media Today

The updated Christmas mini-site provides a range of insights, stats and tips to help inform your marketing approach

A guide to hashtag campaigns for marketers

Sprout Social

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? Benefits of a hashtag campaign. How to run a hashtag campaign.

8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Holiday Campaigns

12 Common Marketing Campaign Mistakes to Avoid

Social Media Today

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Influencer Marketing

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Guest Post by Taral Patel.

Snapchat Launches New 'Campaign Lab' to Help Guide Marketers on Best Snap Ads Approaches

Social Media Today

The new experiment tracking and creation tool will help refine your Snap ads focus

Pinterest Launches New Holiday Hub and Marketing Guide to Assist with Holiday Campaigns

Social Media Today

Pinterest has created a new hub for holiday sales related content, and a new guide to help businesses make the most of their holiday Pin campaigns

5 best Easter social media marketing campaigns: ideas for your brand

Awario

Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign How do you boost your Easter sales?

Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign.

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

LinkedIn Launches New Ads Guide to Help Marketers Plan their Campaigns

Social Media Today

LinkedIn has launched a handy new reference guide for its various ad options

Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Social Media Today

Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. One of the reasons why video marketing is such a successful medium is that it taps into our need for immediacy.

Snapchat Launches New Campaign to Highlight its Potential for Businesses

Social Media Today

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

B2B 139

IT the movie and its freakishly good marketing campaign

Awario

But also, an outstanding marketing campaign that promoted the movie - and that's what we'll explore in this article IT, the movie directed by Andy Muschietti, was released in September 2017.

10 Common Reasons Why Influencer Marketing Campaigns Fail

Social Media Today

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Keyhole.co

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. What is Influencer Marketing? Why Instagram Influencer Marketing?

8 Holiday Social Media Marketing Campaigns to Try This Season

Social Media Today

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

Digital Marketing Analytics 101: Best Way to Spice Up Campaigns

Sociallyin Insider Blog

Digital marketing analytics is a tool that successful brands use to: Evaluate ad campaign efficacy. The digital analysis yields countless benefits, which is why so many companies prioritize this step in their marketing strategy. Data & ROI Analytics Digital Marketing

5 of the Best Alternative Black Friday Campaigns

Later

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : If the lights stay on this year, how will marketers make as much impact on social during the game? YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

How “Content Journalism” Drives Marketing Campaign Success

Social Media Strategies Summit

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. At the same time, keep in mind the content implications of the buyer’s journey and, therefore, how content directly links to marketing and sales success.

Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

The post Campaign Optimization Using Non-Prioritized Facebook Events appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Facebook Ads Optimization Facebook Aggregated Event Measurement iOS 14

How to Create a Controversial Marketing Campaign That Converts

Social Media Today

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples