Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks. MORE
They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase). MORE
From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring MORE
Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” Nail Your Campaign Theme. MORE
To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. They demonstrate that consumers are the most important marketers a brand can have and therefore also know the value of showing their consumers appreciation through Facebook. MORE
Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.” MORE
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools. MORE
Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. MORE
The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. MORE
Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com. MORE
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns MORE
Influencer marketing is on the rise, and there are some key psychological principles at play which underline why, and how, you should be tapping in MORE
Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns. MORE
90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here’s a brutal truth in marketing: No one wants to read about you. MORE
Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data MORE
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement. MORE
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. MORE
International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets. MORE
The most successful marketing campaigns aren't created in one day; there is a method behind this form of creative genius MORE
If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website. MORE
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. MORE
If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. MORE
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. For most of us, our phone is an essential part of our life. MORE
The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well. MORE
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. MORE
Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. MORE
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Keep Offline Marketing In Mind. Business & Marketing MORE
This infographic will help you understand how to make the most of your next influencer marketing campaign MORE
Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering. MORE
Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat MORE
Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective. MORE
Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of MORE
The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : MORE
Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. MORE
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group. MORE
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. MORE
Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing MORE
You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals. MORE
The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. Social Media Marketing Digital Advertising Facebook facebook ads Facebook Advertising Facebook Remarketing MORE
As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. MORE
Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers. MORE
Here are six expert tips to help you maximize your influencer marketing efforts MORE
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.
Webbiquity SMM
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
Mindjumpers
DECEMBER 8, 2017
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. For most of us, our phone is an essential part of our life.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? :
The Realtime Report
MAY 26, 2016
International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets.
Ignite Social Media
NOVEMBER 28, 2016
The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.
Jon Loomer
JANUARY 9, 2018
Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.
Social Media Today
JULY 10, 2018
The most successful marketing campaigns aren't created in one day; there is a method behind this form of creative genius
Waxing UnLyrical
JULY 26, 2018
90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here’s a brutal truth in marketing: No one wants to read about you.
Social Media Today
JULY 12, 2018
Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat
SocialFish
MARCH 8, 2017
If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website.
Social Media Today
JULY 9, 2018
From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring
SocialFish
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.
Social Media Today
AUGUST 30, 2018
Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data
The Realtime Report
FEBRUARY 12, 2014
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.
Kikolani
DECEMBER 20, 2016
If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.
Social Media Today
SEPTEMBER 20, 2018
Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of
The Social Media Incubator
MAY 7, 2015
Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.
Devumi
SEPTEMBER 6, 2017
Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.
The Realtime Report
JUNE 12, 2014
Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.
Social Media Today
APRIL 29, 2018
This infographic will help you understand how to make the most of your next influencer marketing campaign
Harp Interactive
MAY 15, 2018
The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. Social Media Marketing Digital Advertising Facebook facebook ads Facebook Advertising Facebook Remarketing
The Realtime Report
SEPTEMBER 25, 2012
Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks.
SocialTimes Facebook
OCTOBER 7, 2016
Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email.
The Realtime Report
JULY 11, 2012
The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).
Jon Loomer
MAY 4, 2017
Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective.
The Realtime Report
FEBRUARY 19, 2014
Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”
Convince & Convert
JUNE 7, 2017
As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.
Jon Loomer
NOVEMBER 2, 2017
You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals.
Audiense
JANUARY 25, 2018
The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.
Jon Loomer
MARCH 30, 2017
They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).
Simply Measured
MARCH 22, 2017
Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” Nail Your Campaign Theme.
Webbiquity SMM
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools.
Harp Interactive
AUGUST 24, 2015
Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing
Mindjumpers
OCTOBER 20, 2010
To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. They demonstrate that consumers are the most important marketers a brand can have and therefore also know the value of showing their consumers appreciation through Facebook.
Social Media Today
JUNE 12, 2018
Influencer marketing is on the rise, and there are some key psychological principles at play which underline why, and how, you should be tapping in
Convince & Convert
JANUARY 27, 2016
Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com.
Social Media Today
JULY 24, 2018
Here are six expert tips to help you maximize your influencer marketing efforts
INDUSTRY INSIGHTS YOUR PEERS ARE READING
159 
Let's personalize your content