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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

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The Power of Nostalgia in Social Media Marketing

Social Media Strategies Summit

In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Let’s get into it… What Is Nostalgia Marketing? Why Does Nostalgia Marketing Work?

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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. To help you, weve rounded up 10 of the best government marketers to follow on social media. She regularly shares examples of the campaigns shes worked on for the USPTO.

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Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity SMM

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. What are influencer marketing KPIs?

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7 UK influencer marketing examples to inspire your next campaign

Sprout Social

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Content and giveaways : These campaigns involve competitions designed to give products away to followers.

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The Impact of AI on Social Media Marketing

Webbiquity SMM

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.