Social Media Today

JUNE 2, 2025

By 2026, Meta's next-level AI ad tools will be able to create and target campaigns for marketers, according to a Wall Street Journal report.

Campaign 175

Campaign Report Journal Tools 175

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 91

Influencer Examples Campaign Marketing 91

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 144

Trends Data Tips Marketing 144

Social Media Strategies Summit

MARCH 20, 2025

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Further reading: Learn more in our roundup of the top video marketing trends. Fact is, AI works.

Trends 165

Trends Social Media Case Study Marketing 165

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

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B2B Trends Social Media Case Study 166

Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Human-verified facts!) Let’s gooooo.

Marketing 135

Marketing Tips Class Data 135

Social Media Today

MAY 27, 2025

Accelerate campaigns are helping to drive improved performance for many LinkedIn marketers.

Campaign 136

Campaign Overview LinkedIn Marketing 136

Social Media Today

JUNE 25, 2025

Which could also relate to other markets, and broader usage of the app. Editors picks SARINYAPINNGAM via Getty Images Deep Dive 3 Steps for Establishing a Core Marketing Message The key to maximizing a social media marketing strategy is to ground the approach in purpose. Sign up A valid email address is required.

Press Release 147

Press Release Trends Wikimedia Policies 147

Sprout Social

JULY 30, 2024

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

Influencer 122

Influencer Brands Strategy Marketing 122

Sherrilynne Starkie

JUNE 9, 2025

Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. What if your client launches a surprise campaign and expects you to jump in? What if your client launches a surprise campaign and expects you to jump in? I’ve been there.

Social Media 221

Social Media Social Media Management HootSuite Travel 221

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

Influencer 107

Influencer Examples Marketing Affiliate marketing 107

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 130

Social Media Strategy Marketing Influencer 130

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

Social Media 116

Social Media Marketing Campaign Influencer 116

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S. 88% of U.S.

Marketing 146

Marketing Apple Loyalty Authentication 146

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? What is an influencer marketing strategy template?

Templates 98

Templates Template Influencer Strategy 98

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans.

Content 127

Content Marketing How To Patterns 127

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. While paid campaigns offer detailed metrics, linking views to value is a common struggle. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Paid and organic follow different rules.

ROI 106

ROI YouTube Marketing How To 106

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.

B2B 118

B2B Marketing Analytics Team 118

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. What social media does Gen X use?

Social Media 121

Social Media Survey Marketing Influencer 121

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. In this post well talk only about influencer marketing tools.

Influencer 109

Influencer BuzzStream Tools HootSuite 109

Social Media Strategies Summit

APRIL 9, 2025

That’s one thing that makes social different from other marketing tools; these changes happen, but there’s always ways for us to roll with the punches. Key Social Media Marketing Challenges Not only are there a lot of opportunities out there, but there are also a ton of challenges some operational, some ecosystem-related.

Social Media 147

Social Media Lurker Marketing Team 147

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 92

Sports Social Media Marketing Fashion 92

Sherrilynne Starkie

JUNE 23, 2025

Try never to make assumptions.I’ve worked on several campaigns where Facebook was gold for reaching healthcare workers—consistent results every time. Mix broad tags (#marketing) with niche ones (#EmailMarketingTips). Collaborate and Partner Up Influencer marketing isn’t just for beauty brands and viral snacks. We tried Facebook.

Social Media 221

Social Media Meme Hashtag Metrics 221

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. She also shares practical tips for running smooth campaigns, avoiding common pitfalls, and keeping things engaging and fun for both influencers and audiences.

B2B 83

B2B Influencer How To Marketing 83

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 122

Tools Marketing Price Hubspot 122

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 302

Research Report Social Media CPM 302

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Authentication 104

Authentication Influencer Marketing How To 104

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Templates 112

Templates Template Social Media Strategy 112

Sprout Social

MAY 21, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

Campaign 83

Campaign Report Brands Microsoft 83

Hootsuite

JUNE 25, 2025

The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. Key takeaways Social AI is a new kind of artificial intelligence built specifically for social marketers. Campaign strategy Planning a new social campaign?

HootSuite 102

HootSuite Sentiment Marketing Trends 102

Sherrilynne Starkie

JULY 7, 2025

Compare that to a paid campaign I’ve been running for a healthcare client. Social media has changed drastically since it first was adopted into marketers’ toolkits and our approaches have to change with it. In fact, the best digital marketing today, in 2025, uses the full toolkit to make the biggest impact. I didn’t boost it.

Organization 221

Organization Authentication Education Energy 221

Sprout Social

SEPTEMBER 26, 2024

Prior to launching the campaign, we pitched a reporter at The New York Times who wrote a piece that spread like wildfire when the ad was eventually taken down. Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. to our core mission.”

Influencer 90

Influencer Marketing Campaign Eventful 90

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 118

Marketing HootSuite Affiliate marketing Price 118

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Facebook 99

Facebook HootSuite Marketing Groups 99

Social Media Today

JULY 6, 2025

purchase licensing rights Filed Under: Social Marketing, TikTok Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Some interesting considerations either way.

Publishing 104

Publishing Press Release Wikimedia Policies 104

Oktopost

APRIL 27, 2025

The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Both have value, and when used together, they give you a fuller picture of your marketing landscape.

Marketing 91

Marketing Sentiment Analysis Metrics 91