8 Holiday Social Media Marketing Campaigns to Try This Season

Social Media Today

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

10 Common Reasons Why Influencer Marketing Campaigns Fail

Social Media Today

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.

18 Email Design Tips for More Effective Email Marketing Campaigns [Infographic]

Social Media Today

What are the key elements of an effective email marketing message? Check out this infographic

5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Email Marketing best practices email marketing

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.

How to Use Social Data to Run a Successful Content Marketing Campaign

Social Media Today

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data

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OtterBox #UnderTheCover Campaign

Mindjumpers

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. For most of us, our phone is an essential part of our life.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

5 Tools for Successful Digital Marketing Campaigns

Kikolani

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

How to Run Your First Instagram Ad Campaign

Later

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! Start by setting your Instagram ad campaign goal. Campaign goals include: .

4 Things to Watch for When Running Email Marketing Campaigns for International Customers

Social Media Today

Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of

Three Ways To Enhance Your Marketing Campaign

Idaconcpts

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Keep Offline Marketing In Mind. Business & Marketing

Advocacy Campaign Examples in Social Media Marketing

Devumi

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? :

The Creative Process of Launching a Marketing Campaign

Social Media Today

The most successful marketing campaigns aren't created in one day; there is a method behind this form of creative genius

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Listen; engage; develop.

3 Powerful Benefits of a Facebook Remarketing Campaign

Harp Interactive

The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. Social Media Marketing Digital Advertising Facebook facebook ads Facebook Advertising Facebook Remarketing

11 marketing campaigns that made a splash in Q2 2018

Social Media Today

From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website.

50 Metrics To Measure Your Content Marketing Campaign

Meltwater

The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.

5 Tips for a Flawless Holiday Social Campaign

Ignite Social Media

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Worried about executing your holiday campaign and meeting your Q4 goals? Holiday Marketing Holiday marketing social media Social Media Strategy

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com.

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here’s a brutal truth in marketing: No one wants to read about you.

Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.

My 15 Facebook Ad Campaigns

Jon Loomer

Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective.

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

11 Steps to the Best Social Media Marketing Campaign

Rebekah Radice

The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. To gain the attention of your audience today, you need to run campaigns that speak their unique language.

Succesful Facebook Campaign by Corona Light

Mindjumpers

To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. They demonstrate that consumers are the most important marketers a brand can have and therefore also know the value of showing their consumers appreciation through Facebook.

What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.

Facebook Campaign Goals: What You Need to Know

Jon Loomer

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

The Best Father’s Day Social Media Marketing Campaigns

Devumi

Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi. Case Studies Facebook Pinterest Twitter Vimeo YouTube content marketing facebook marketing hashtag marketing twitter marketing youtube marketing

Hashtags for Health: Successful Social Media Campaigns

Meltwater

Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

How to Create a Basic Evergreen Facebook Ad Campaign

Jon Loomer

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).

Creating Interactive Marketing Campaigns: Engage Customers In New Ways

Devumi

Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better.