8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

While every business has access to marketing data, the capability to use that information varies widely. Behavioral marketing is an old idea. But never before have marketers had access to as much data and advanced tools for analyzing it. What Is Behavioral Marketing?

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Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

LinkedIn Launches New Ads Guide to Help Marketers Plan their Campaigns

Social Media Today

LinkedIn has launched a handy new reference guide for its various ad options

5 best Easter social media marketing campaigns: ideas for your brand

Awario

Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign How do you boost your Easter sales?

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

5 of the Best Alternative Black Friday Campaigns

Later

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.

Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Social Media Today

Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

12 Common Marketing Campaign Mistakes to Avoid

Social Media Today

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. We’ll come back to this later… Campaign Budget Optimization: What Is It?

Pinterest Launches New Holiday Hub and Marketing Guide to Assist with Holiday Campaigns

Social Media Today

Pinterest has created a new hub for holiday sales related content, and a new guide to help businesses make the most of their holiday Pin campaigns

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? I think I’ll start a crisis campaign today!”

IT the movie and its freakishly good marketing campaign

Awario

But also, an outstanding marketing campaign that promoted the movie - and that's what we'll explore in this article IT, the movie directed by Andy Muschietti, was released in September 2017.

Snapchat Launches New Campaign to Highlight its Potential for Businesses

Social Media Today

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Guest Post by Taral Patel.

5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).

6 brilliant Facebook campaigns (& why they worked)

Sprout Social

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Even the little things make Adore Me’s Facebook campaigns a standout.

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. It’s time to explain what campaign budget optimization is, how it helps, and how to get started. Let’s take a closer look… What is Campaign Budget Optimization? Think about your campaigns.

How to Create a Controversial Marketing Campaign That Converts

Social Media Today

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples

How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

Google Announces New Advertiser Insights, 'Performance Max' Automated Campaigns

Social Media Today

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options

10 Common Reasons Why Influencer Marketing Campaigns Fail

Social Media Today

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

8 Holiday Social Media Marketing Campaigns to Try This Season

Social Media Today

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. One of the reasons why video marketing is such a successful medium is that it taps into our need for immediacy.

How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns.

7 Design Tips to Take Your Social Campaigns to the Next Level

Later

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. natchan_ig: Creator Marketing Lead at @Instagram ??

How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Keyhole.co

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. What is Influencer Marketing? Why Instagram Influencer Marketing?

Snapchat Launches New COVID-19 Business Resource Center to Assist Marketers With Campaigns

Social Media Today

Snapchat has launched a new set of business resources to assist marketers during the COVID-19 pandemic

Best Social Campaigns 2018

Meltwater

Marketing PR & Comms Social Media TrendspottingSince 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.

Top Social Media Campaigns of 2019

Meltwater

The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>.

How to Plan a Gen Z Focused Influencer Marketing Campaign

Social Media Today

Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials

6 Influencer KPIs to Track for Every Campaign

Keyhole.co

Influencer marketing is one of the most powerful ways to grow a brand in social media. And to guarantee marketing success you need to measure your results, which is why you need these influencer KPIs. 6 Influencer KPIs to Track Every Campaign.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : If the lights stay on this year, how will marketers make as much impact on social during the game? YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

YouTube Tests New Shoppable Product Ads, Launches "Video Action" Campaigns

Social Media Today

YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video