Firebelly
MAY 27, 2010
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.
Oktopost
MARCH 16, 2022
Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?
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Keyhole.co
OCTOBER 7, 2020
That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.
Buzzlogix
AUGUST 28, 2017
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Sentiment analysis uses natural language processing, text analysis, and computation linguistics to extract the emotional tone of social media posts, news reports, blogs and more. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.
Hootsuite
OCTOBER 13, 2020
Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. Analyze the sentiment in your mentions.
Social Media Strategies Summit
JANUARY 2, 2020
With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Holiday Campaigns
Keyhole.co
DECEMBER 26, 2022
Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing?
Keyhole.co
NOVEMBER 18, 2021
If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign.
Webbiquity SMM
JANUARY 31, 2019
The alignment between your social media campaign and your brand / company goals and stated values. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Part of any good social media strategy is emphasizing your strengths relative to others in the market. A solid audit allows you to categorize and analyze all your posts, on each platform and as a part of your overall campaign.
Convince & Convert
JUNE 20, 2017
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. We marketers fall into this trap an awful lot. Volume and sentiment from Simply Measured Listening. Learn from Innovative CMOs and Marketers.
Sprout Social
AUGUST 17, 2022
These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions.
Webbiquity SMM
NOVEMBER 8, 2022
Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing?
Talkwalker SM
FEBRUARY 8, 2016
million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. For more in-depth insights into how luxury brands can use social listening to improve their influencer program, read our new report “ Influencer Marketing: 3 Social Listening Strategies For Luxury Brands ” on the Talkwalker Academy.
Sprout Social
DECEMBER 11, 2019
Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust.
Koka Sexton
JANUARY 5, 2023
Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. Best practices maximize marketing ROI. Campaign Performance.
Mindjumpers
NOVEMBER 7, 2012
Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. The Presidential Election 2012 is now over.
Sprout Social
MARCH 14, 2022
Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. 4 brands making inclusive campaigns happen.
Sprout Social
JANUARY 20, 2022
Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our own data , businesses at large still struggle to organize and execute any given campaign. Pick a theme for your campaign.
Convince & Convert
JUNE 20, 2017
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. We marketers fall into this trap an awful lot. Volume and sentiment from Simply Measured Listening. Learn from Innovative CMOs and Marketers.
Sprout Social
SEPTEMBER 7, 2021
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. For example: the #SpotifyWrapped campaign is something I look forward to every year. Develop a campaign brief.
Sprout Social
SEPTEMBER 22, 2021
Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch.
Likeable
NOVEMBER 13, 2019
These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Uncategorized Content Marketing Creative Facebook Holiday Instagram Snapchat‘Tis the season to be… strategic?
Convince & Convert
DECEMBER 11, 2015
As a result, most marketers phone it in, and most customers are unimpressed. Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Use real people, real language, and real sentiment. Image via BigStockPhoto.com.
Sprout Social
JANUARY 11, 2021
But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. 8 ways to improve your campaigns by tracking social media shares.
Hootsuite
AUGUST 19, 2020
Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? million impressions for their campaign.
Webbiquity SMM
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Facebook Marketing Tools.
Later
OCTOBER 28, 2018
Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Running a holiday campaign this year? In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. By incorporating influencer marketing into your strategy! Need help planning the perfect holiday campaign?
Buzzlogix
AUGUST 1, 2017
By understanding what is working for the competition, you can gain greater insight into what you should be doing to drive your own brand’s social media marketing campaigns. One of the goals of social media marketing is to get your audience to share your content. The time you invest in finding out what your competition is doing, what works, and what does not work can help you increase your own chances of social media marketing success.
Talkwalker SM
APRIL 1, 2016
Marketers are always looking for fresh ways to make their content more appealing and impactful. In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting. The Top FMCG Household and Personal Care Social Media Campaigns.
Koka Sexton
JANUARY 9, 2023
Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. This will allow you to reach the right people with the right message and make sure your marketing efforts are as effective as possible. Marketing
Keyhole.co
DECEMBER 10, 2022
And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. The price can be on the expensive side for smaller agencies and marketers.
Keyhole.co
NOVEMBER 5, 2022
If you’re thinking about neglecting Facebook in your marketing strategy… think again! However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right Facebook metrics.
Audiense
MAY 17, 2018
After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. If we make a list, there are many consumer insights that are relevant to the execution of a campaign. From consumer insight to production in marketing campaigns.
Webbiquity SMM
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” A multi-channel marketing platform primarily for B2C marketers. 24: The 24 Best Email Marketing Tools.
Keyhole.co
JANUARY 6, 2021
Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Why do social media marketing metrics matter? As social media platforms’ value to marketers increases, platforms are adding reporting features.
Webbiquity SMM
FEBRUARY 11, 2016
Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. This is one of the situations digital marketers are afraid of. Guest post by Philip Masterson.
Josh S Peters
NOVEMBER 23, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! The awareness campaign seems to be exactly what social media was made for. Before you start a Social Media Awareness Campaign Listen and then… Set.
Oktopost
APRIL 16, 2020
In the world of digital marketing this awareness is called brand sentiment measurement or analysis. Moreover, can brand sentiment analysis still contribute to your digital marketing strategy in 2020? What is brand sentiment analysis? Sentimental future.
Keyhole.co
SEPTEMBER 15, 2020
But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns.
Keyhole.co
NOVEMBER 5, 2020
If you’re thinking about neglecting Facebook in your marketing strategy… think again! See more Facebook marketing advantages here. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products.
Social Media Strategies Summit
FEBRUARY 24, 2021
Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. Your campaign hashtags.
Sprout Social
DECEMBER 7, 2021
Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? More senior-level marketing roles will call for social media experience.
Ignite Social Media
MAY 18, 2017
For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. Typically, Mother’s Day is all about flowers, sentimental messages and breakfast in bed, but Carhartt’s first national Mother’s Day ad, it goes against all those stereotypes. With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!
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