Trending Sources

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” 1) Socialbakers.

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Use real people, real language, and real sentiment. Image via Be genuine.

5 Branded Content Campaigns You Need to Know

Convince & Convert

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. It’s entertaining, sentimental, educational, and you can’t help but smiling the whole way through. In 2012, Gatorade launched its “ Win from Within ” campaign. It inspired me to create this piece— if we can learn from the worst, then we can also learn from the best.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. With more than 1.5

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t? … ? ????? ?????…

Four Secrets of Successful Hashtag Marketing

Spin Sucks

From a hashtag marketing perspective this should serve as reminder that one fantastic use of hashtags is to help you monitor brand sentiment. Just like any other tactic, measurement and monitoring is extremely important and can help you gain useful information to inform future campaigns and communication outreach. Just like selfies, hashtags are so often used obtrusively.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. According to Fruit of the Loom, the inspiration from the campaign comes from the sentiment that “a great-fitting underwear can help you start your workday in a great mood.” Connect with KFC’s Founder. The prize? How did the end result turn out? Three words: Best. Ever.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks. Guest post by Philip Masterson.

How fans are using Facebook Reactions and what it means for your brand


The most value Facebook Reactions will provide brands is the ability to further uncover the sentiment of your customers and prospects and shift your strategy accordingly. Brands have already started acknowledging reactions and started putting out campaigns completely themed on it. Campaign Analysis social strategiesThis post originally appeared on Social Times. I took a look.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . ” The campaign drew over 100,000 comments, but Walmart’s Facebook page was also filled with comments complaining about unwanted ads. ” The result?

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Meet the Delicious New Product Designed for Instagram

Convince & Convert

This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Social Media Case Studies audience engagement coachella Instagram campaign social media campaign social media case study social media strategyChances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. or Watch Here. The currency? or Watch Here.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” In a few months, Possible will use data from these Twitter conversations to create a report for MoMA, looking at people’s sentiments about art with additional filters of gender, geography and more. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible ” How will it work? MoMA is already successful in social media, with 1.6

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. On Black Friday, Snapchat users were able to get a free lens developed by Beats, dubbed “Drake Big Rings” in the in-app store, making the company the first consumer brand to run a Sponsored Lens campaign. Leverage Relatable Moments. Take a Stance. Offer a Chance to Win.

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6 Twitter Search Features You Should Already Be Using

agora pulse

This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment. Are you looking to get more out of Twitter’s native search function? Search for Typos.

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Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Users mention that these dashboards help marketers determine if campaigns are successful early on and create the validation to show managers and directors that their social media efforts are working. Scalability – Consumers report that social analytics software across the category have the potential to scale to any size campaign and stay on pace with growing businesses.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years. Not All Good Campaigns Have to Come to an End.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Sentiment Analysis. How: Sentiment analysis on the mentions.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. based on your queries. Updates in real time.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)


10 of the best social media campaigns from 2012. By David Moth Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created? 2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Posted in Hashtags Twitter.

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! The awareness campaign seems to be exactly what social media was made for.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Now, brands can: Connect with people based on their expressed sentiment. To get your emoji-targeting campaigns started, reach out to one of our Twitter Official Partners today. Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. Target people who tweet food emojis. Reach people based on their passions.

Introducing the Tag Report: Analyze Performance Across Your Tagged Messages

Sprout Social

Sprout’s message tagging system was designed to fit a myriad of use cases ranging from measuring campaigns to understanding brand sentiment. Measuring Campaigns. Your team can use the Tag Report to measure inbound and outbound messages that are associated with a specific social campaign or promotion. Understanding Brand Sentiment. Analyze Tagged Messages.

Are You Measuring Your Social Media Efforts?


Just like your marketing and advertising strategy has to have solid objectives and quantifiable outcomes, the same is true of your social media monitoring campaign. Some of the most popular metrics are reach, engagement, competitive data, and sentiment. The number of mentions that have negative and positive connotations is your sentiment. Will you need sentiment analysis?

U.S. Election 2012 & Social Media: 5 Must-Reads


Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Election Day in the U.S. is November 6th. Obama v.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Campaign Management: Bringing a Local Perspective. Local marketing strategies increase the chances of success for any campaign. Market Research: Fashion Trends From NYC to LA.

The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

After Congressman Ryan fumbled a question of the Republican party’s position on abortion, his social media sentiment score dove from a positive +2.6 SDL’s most recent daily tracking report shows Romney leading in positive sentiment in North Carolina with +1.3 Obama had a positive score in Wisconsin, Ohio and Virginia, where his sentiment score increased +10.9 points.

New tool for Social Media Citizens – Social Campaign

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio New tool for Social Media Citizens – Social Campaign June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Just some quick news. I’ve accidently approached this new social media tool developed by Crowd Factory called Social Campaign. SMC QUOTE “.As

The Difference Between Listening, Analyzing, and Attributing on Social

Simply Measured

Analyzing: Analyzing gives you deep insight into the results of your owned social activities across all channels, uncovering the impact your campaigns have on audience engagement and allowing you to discover new ways to optimize for the best results possible. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now.

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. In its social campaign, Nike is highlighting its athletes at the Games by telling their stories of perseverance and celebrating their successes.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Connect social media to all marketing campaigns to gauge response. Plot your social media sentiment against your NPS scores. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Connect social media to SEO activities to increase SEO.

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The Social Media Lifecycle [Infographic]


When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. The purpose of any piece of data you use in your business is to help you make better decisions. Or they can be very complex, such as launching a new product.

3 Ways to Use Context From Twitter Profiles

SocialTimes Twitter

After identifying a core audience, marketers can select a platform and start tailoring their campaigns. There are other national trends that could be used to inform a national campaign. The most popular term in France is Snap/Snapchat, so any French campaign would be well served by being cross platform. an indication that users may be resistant to sharing messages, necessitating a more approachable campaign. Consider geolocation, time of day and sentiment, not just a hashtag. Demographic data is an essential element in social media strategy.

Understanding Social Media ROI Cycle


Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. How to Measure the Return On a Social Media Campaign. Stage 1: Launch.

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Leverage the Difference Between Online Influence and Popularity to Your Advantage


When Ashton Kutcher conducts a campaign on national television to get one million Twitter followers, does that justify a high influencer rating? Shift Sentiment: ome software tools can help identify negative trends about your product or service. A restaurant or airline that is watching sentiment trends can identify when a negative item is working its way through the social atmosphere and use its influencers to turn that sentiment around. As my blog readers know, I always argue that popularity is not influence and vice versa. Turn That Influence Into Action.

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

Recently, 65 percent of marketers said social platforms are their most important partners for digital video campaigns (and social equals Facebook like tissue equals Kleenex). Then look at agency sentiment, which is no doubt statistically significant. What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook’s leftovers.

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. In this two-week campaign, the goal is to raise awareness for the company’s key spring styles with women ages 22–40 in North America.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Use a Listening solution like Simply Measured’s to identify these conversations and drill down on deeper data like most well-used keywords and hashtags, sentiment, and geographic area. This can help you measure the impact of your social media marketing campaigns, and identify engagement and improvement opportunities. You know what they say about assumptions, right? matcha.

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