How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions.

5 Branded Content Campaigns You Need to Know

Convince & Convert

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. It’s entertaining, sentimental, educational, and you can’t help but smiling the whole way through. In 2012, Gatorade launched its “ Win from Within ” campaign.

Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Talkwalker SM

In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. According to Fruit of the Loom, the inspiration from the campaign comes from the sentiment that “a great-fitting underwear can help you start your workday in a great mood.”

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. You argued that having a mobile app is necessary for a cohesive digital marketing campaign.

How fans are using Facebook Reactions and what it means for your brand

Unmetric

The most value Facebook Reactions will provide brands is the ability to further uncover the sentiment of your customers and prospects and shift your strategy accordingly. Brands have already started acknowledging reactions and started putting out campaigns completely themed on it.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? .

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Meet the Delicious New Product Designed for Instagram

Convince & Convert

This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Social Media Case Studies audience engagement coachella Instagram campaign social media campaign social media case study social media strategy

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” In a few months, Possible will use data from these Twitter conversations to create a report for MoMA, looking at people’s sentiments about art with additional filters of gender, geography and more.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. Social Media Case Studies brand engagement facebook holidays humor snapchat social media campaign social media case study social media strategy twitter video content

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Not All Good Campaigns Have to Come to an End. What do your shoes say about you?

6 Twitter Search Features You Should Already Be Using

agora pulse

This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment.

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New tool for Social Media Citizens – Social Campaign

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio New tool for Social Media Citizens – Social Campaign June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Just some quick news.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. You’ll want to measure the impact they are having as part of the campaign. Sentiment Analysis.

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Users mention that these dashboards help marketers determine if campaigns are successful early on and create the validation to show managers and directors that their social media efforts are working. Social Analytics: A Valuable Tool Evolving To Meet Expectations. By Levi Olmstead.

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

10 of the best social media campaigns from 2012. By David Moth Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created?

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Posted in Hashtags Twitter. Hashtags have been around for a while.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Now, brands can: Connect with people based on their expressed sentiment. To get your emoji-targeting campaigns started, reach out to one of our Twitter Official Partners today. Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network.

Are You Measuring Your Social Media Efforts?

Idaconcpts

Just like your marketing and advertising strategy has to have solid objectives and quantifiable outcomes, the same is true of your social media monitoring campaign. Some of the most popular metrics are reach, engagement, competitive data, and sentiment. Will you need sentiment analysis?

Social Innovators Series: Jen Joyce

Simply Measured

As Simple’s Social Media Specialist, Jen has even further deepened her relationship with the metrics, looking at brand sentiment dips and valleys in the six months before she arrived to inform her content calendar and manage her expectations moving forward. One of the things that Simple has been working on tracking is social sentiment. So our big thing this year is measuring brand sentiment and using it to understand how we’re delivering on our promise to customers.”

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. The 2012 Election Tracker gives viewers minute-to-minute updates on voter sentiment on Facebook and Twitter as the election unfolds.

Introducing the Tag Report: Analyze Performance Across Your Tagged Messages

Sprout Social

Sprout’s message tagging system was designed to fit a myriad of use cases ranging from measuring campaigns to understanding brand sentiment. Measuring Campaigns. For instance, let’s say you’re a retail brand that runs a social campaign around a summer promotion.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Campaign Management: Bringing a Local Perspective.

The 17 Best Social Media Management Tools

Webbiquity SMM

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32:

The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

After Congressman Ryan fumbled a question of the Republican party’s position on abortion, his social media sentiment score dove from a positive +2.6 SDL’s most recent daily tracking report shows Romney leading in positive sentiment in North Carolina with +1.3

How to Transform Your Brand in 30 Days on Social

Simply Measured

25 Ways to Come Up with More Creative Campaigns Download. Run analysis on where your brand stands this year vs. last year on social: By engagement level, sentiment level, and business value contribution. This is great fodder for your campaign.

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The Social Media Lifecycle [Infographic]

Pamorama

When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Connect social media to all marketing campaigns to gauge response. Plot your social media sentiment against your NPS scores.

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Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. How to Measure the Return On a Social Media Campaign.

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The Difference Between Listening, Analyzing, and Attributing on Social

Simply Measured

Analyzing: Analyzing gives you deep insight into the results of your owned social activities across all channels, uncovering the impact your campaigns have on audience engagement and allowing you to discover new ways to optimize for the best results possible.

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise.

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Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

When Ashton Kutcher conducts a campaign on national television to get one million Twitter followers, does that justify a high influencer rating? Shift Sentiment: ome software tools can help identify negative trends about your product or service. A restaurant or airline that is watching sentiment trends can identify when a negative item is working its way through the social atmosphere and use its influencers to turn that sentiment around.

3 Ways to Use Context From Twitter Profiles

SocialTimes Twitter

After identifying a core audience, marketers can select a platform and start tailoring their campaigns. There are other national trends that could be used to inform a national campaign. The most popular term in France is Snap/Snapchat, so any French campaign would be well served by being cross platform. an indication that users may be resistant to sharing messages, necessitating a more approachable campaign.