Hashtag Best Practices by Social Media Channel

Ignite Social Media

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Use hashtags sparingly on this channel. If you are going to use them, it’s best to only use them to categorize content, such as posts that are part of a content series or a campaign name, or for a well-known hashtag like #ThrowbackThursday. Go crazy with the hashtags.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. A current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada.

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How to Find the Best TikTok Hashtags For Your Videos

Later

There is a lot of discussion about TikTok hashtags and what their connection is to the ever-so-secret TikTok algorithm. Table of Contents: Why Are TikTok Hashtags Important? Benefits of Using Hashtags in Your TikTok Strategy. Branded Hashtag Challenges.

The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . Ready to learn how to use Instagram hashtags strategically and what steps you need to take to implement an effective hashtag strategy? Why You Should Use Instagram Hashtags.

New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

The rules for Instagram hashtags have changed. From following hashtags to adding them to your Instagram Stories, we’re showing you all of the new ways that you can use Instagram hashtags to help you grow your brand this year , as well as sharing helpful hashtag tips to ensure that you’re using hashtags strategically to meet your marketing goals! Switch Up Your Instagram Hashtags to Avoid “Spammy” Behavior. How to Hide Hashtags on Instagram with Later.

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

12 TikTok Challenges to Inspire Your Next Campaign

Later

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! Your brand can utilize them to build awareness, create relatable content, and grow your TikTok community. How to Create a Branded Hashtag Challenge on TikTok. The #ScoobDance hashtag is sponsored by SCOOB!

The hashtag isn’t dead. You’re just misusing it.

Sprout Social

It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place.

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook.

5 of the Best Alternative Black Friday Campaigns

Later

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.

How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. What is a Brand Community?

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, we’re going to look at each of the common Instagram hashtag mistakes and how to avoid them. Ignoring a Local or Community Hashtag.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers.

How to Choose the Best Instagram Hashtags

Socialmedia.biz

Hashtags have always been an essential part of marketing on social media, including Instagram. Whether you are on the app for your business or it is just for personal use, you probably already know about hashtags. Here are some of the reasons why hashtags matter on IG: Hashtags act as links. . Just like with Twitter, using hashtags on Instagram can automatically link you to other users. In many cases, users click on hashtags that they would like to see more of.

The Ultimate Guide to Instagram Hashtags in 2021

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Ready to learn how to use Instagram hashtags strategically? 2: Branded Hashtags.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Airbnb chose to share a message of acceptance and connect on an emotional level with their #WeAccept campaign.

Complete Guide to Hashtag Analytics

Sprout Social

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board. Why Hashtags?

6 Influencer KPIs to Track for Every Campaign

Keyhole.co

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. . 6 Influencer KPIs to Track Every Campaign. KPIs can be based on industry benchmarks or results from past campaigns.

Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Not community driven content. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. 16 Tips for Using Hashtags.

What’s The Best Number of Hashtags to Use In My Post?

Keyhole.co

Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

The Ultimate Guide to Instagram Hashtags in 2021

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Ready to learn how to use Instagram hashtags strategically? 2: Branded Hashtags.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns create movements. Why think in terms of campaigns on Google+? To give my community members an enjoyable learning experience, and 3.

This is Why Instagram Hashtags Aren’t Going Anywhere in 2020

Later

Trying to stand out on an app with over 1 billion monthly users is no easy task – but Instagram hashtags make it easier! . That’s because hashtags are great at increasing the discoverability of the content you share. Why You Need a Strong Instagram Hashtag Strategy in 2020.

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! . Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you. . Here are 10 Instagram hashtag hacks and tricks you don’t want to miss: .

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. The first step to using hashtags to grow your audience is to understand the way they work within Instagram. Instagram uses hashtags to categorize content.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach?

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Did you ever think that a selfie could help the community? They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. For every picture hashtagged #selflessie on Instagram during the campaign, Toyota donated $50 to Boys & Girls Clubs of America, up to $750,000.

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Keyhole.co

To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns from 2020. Each of these brands incorporated unique influencer marketing campaigns in its social media strategy in 2020 and it paid off.

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Luckily, it’s easy to break free from campaigns as lackluster as a pair of golf socks and create eye-catching, engaging Father’s Day content. Here are some campaigns to show you how: Jokes From Dad. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Social Media Campaign Builders. Manage all of your campaigns in a single place.

Celebrate Community Managers Day in 2021

agora pulse

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. And we will also look at how to perform great community management for your brand.

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Some are difficult or confusing to use, and plenty don’t have the features or support that brands need for their campaigns. Look for evidence of features that standard native analytics won’t have, like hashtag reports or details about your audience’s demographics or activity. . How to Activate Your Social Media Audience and Communities. 5 Ways that Social Media Marketing Software Can Fail You.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. I know it’s probably not a huge surprise that Disney could do something really great on social, but what truly interested me about this campaign was that they didn’t directly try and sell or promote any of their products.

The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Finally, building relationships for the long-term makes for successful influencer marketing campaigns.