Social Media Today

SEPTEMBER 9, 2019

Ensuring that your emails are mobile-friendly is now a key step - but how can you optimize your email messages for mobile devices

Mobile 162

Mobile Campaign Tips Marketing 162

Social Media Today

JULY 26, 2019

Pinterest is launching a new set of tools to help business create Pin ad campaigns via mobile device

Mobile 165

Mobile Campaign Tools 165

Social Media Today

JULY 10, 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success

Mobile 121

Mobile Campaign Marketing 121

SocialFish

DECEMBER 18, 2012

Are you using mobile fundraising technologies? ———————— If merchant services can go mobile with credit card processing, why can’t non-profits and politicians tap some of that technology to raise money?

Mobile 235

Mobile Campaign Widget Process 235

Mindjumpers

JULY 5, 2012

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Not sure about this talk of mobile yet?

Mobile 257

Mobile Social Media Module Data 257

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Grey Goose has elegantly captured this trend with their new campaign.

Mobile 269

Mobile Campaign Instagram Blogosphere 269

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 208

Mobile iPad iPhone Training 208

SocialFish

FEBRUARY 22, 2019

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. A serious boon to fundraising campaigns.

Mobile 130

Mobile Tools iPad SMS 130

Mindjumpers

SEPTEMBER 6, 2012

In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. Facebook Mobile Penetration.

Statistics 246

Statistics Mobile Facebook Applications 246

Convince & Convert

FEBRUARY 25, 2014

For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. Like every other marketing campaign, it is crucial that there are established objectives for the campaign to identify if it was successful.

Mobile 170

Mobile Campaign Examples Marketing 170

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices.

Mobile 180

Mobile Study Analysis Statistics 180

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

Campaign 256

Campaign Tools Social Media Sample 256

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! Wondering how you can leverage UGC for your next marketing campaign on social? UGC Marketing Campaign #1: Promote Your Next Product Launch.

UGC 54

UGC Campaign Instagram Hashtag 54

SocialFish

FEBRUARY 18, 2016

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. A serious boon to fundraising campaigns.

Mobile 193

Mobile Tools Marketing iPad 193

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

Campaign 176

Campaign Social Media Case Study Study 176

The Realtime Report

JUNE 12, 2014

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.

Campaign 185

Campaign Social Media Remix Tumblr 185

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. Image via BigStockPhoto.com.

Conversation 157

Conversation Mobile How To Applications 157

Mindjumpers

SEPTEMBER 10, 2012

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.

Mobile 264

Mobile Foursquare Applications Statistics 264

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Campaign 159

Campaign Case Study Mobile Software 159

SocialFish

MAY 19, 2015

Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. Open up Your Mobile Wallet. Entice more mobile customers to buy your products with a mobile wallet option.

Loyalty 228

Loyalty Mobile How To Banking 228

Mindjumpers

JUNE 14, 2011

While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. The novelty makes the viral marketing campaign interesting, differentiates it from the competitors’ and makes people come for more.

Campaign 200

Campaign Video Products Mobile 200

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The mobile consumer. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Social Media Gone Mobile.

Mobile 279

Mobile Brands Foursquare Platform 279

Convince & Convert

JUNE 24, 2014

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. They revealed that 93% of Americans shop with coupons with 29% of Americans using mobile coupons. Many brands rely upon coupon campaigns as a method to do this.

Campaign 152

Campaign Retail Discount How To 152

The Realtime Report

FEBRUARY 21, 2014

Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Craving some Doritos Locos Tacos?

Mobile 178

Mobile GPS Privacy Campaign 178

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing.

Campaign 183

Campaign Social Media Sports Tumblr 183

The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. App Based Mobile Marketing.

Mobile 147

Mobile Strategy SMS Automotive 147

Social Media Today

APRIL 25, 2018

This infographic shares a few of the most astounding mobile marketing campaigns by renowned brands

Mobile 105

Mobile Campaign Brands Marketing 105

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective.

Influencer 206

Influencer Campaign Marketing API 206

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. There are so many ways to embrace the popularity of video marketing and allow you to give your campaign a timely boost.

Campaign 187

Campaign Video Marketing ROI 187

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

Retail 185

Retail Mobile Loyalty Buy 185

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising.

Mobile 178

Mobile Automotive Sports Campaign 178

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game.

Mobile 165

Mobile Automotive Influencer Industry 165

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing.

SMS 160

SMS Campaign Wireless Marketing 160

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

Campaign 160

Campaign Social Media Retail Discount 160

Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense. The world is mobile. Among the topics this time around was mobile marketing. The Mobile Dichotomy.

Mobile 113

Mobile Survey Marketing Metrics 113

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter.

Mobile 156

Mobile Instagram Twitter Loyalty 156

Kikolani

DECEMBER 20, 2016

If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Hootsuite is an excellent tool for managing social media campaigns.

Campaign 154

Campaign Tools HootSuite Marketing 154

The Realtime Report

MAY 16, 2017

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens.

Mobile 123

Mobile Marketing Campaign Policies 123

Mindjumpers

JUNE 7, 2011

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry. Impressive Digital Campaign: Magnum Pleasure Hunt.

Campaign 264

Campaign Engagement Mobile Brands 264

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.

Campaign 114

Campaign B2B Mobile Hubspot 114