Social Media Today

JULY 26, 2019

Pinterest is launching a new set of tools to help business create Pin ad campaigns via mobile device

Mobile 131

Mobile Campaign Tools 131

Social Media Today

JULY 10, 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success

Mobile 123

Mobile Campaign Marketing 123

Webbiquity SMM

JANUARY 21, 2021

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

Campaign 191

Campaign Social Media Loyalty Marketing 191

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable.

Mobile 207

Mobile Campaign Instagram Blogosphere 207

Social Media Marketing

APRIL 14, 2020

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? What is Mobile App Marketing?

Mobile 89

Mobile Applications Strategy Hotels 89

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. billion emails sent in Q4 2013, the study showed an impressive rise in mobile stats in just one quarter: the percentage of consumers interacting with email exclusively on mobile rose to 50%.

Mobile 138

Mobile Study Analysis Social Networking 138

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? What does mobile mean to your company?

Mobile 171

Mobile Training iPad Statistics 171

Social Media Strategies Summit

JANUARY 2, 2020

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. Holiday Campaigns

Campaign 163

Campaign Retail Loyalty iPad 163

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Design Tip #1: Understand the Goals of Your Campaign.

Campaign 84

Campaign Tips Posterous Fashion 84

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly. So, without further ado, we’re here to school you on the right way to gain and measure conversions on mobile apps. Image via BigStockPhoto.com.

Conversation 115

Conversation Mobile How To Applications 115

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

Campaign 135

Campaign Social Media Case Study Study 135

Social Media Today

SEPTEMBER 9, 2019

Ensuring that your emails are mobile-friendly is now a key step - but how can you optimize your email messages for mobile devices

Mobile 131

Mobile Campaign Tips Marketing 131

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Digital Platform Manager at Carlsberg, Martin Majlund, says: “We (Carlsberg brand portfolio) drive campaigns using the platform as a tool to drive traffic and therefore increase sales. The mobile consumer. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Social Media Gone Mobile.

Mobile 215

Mobile Brands Foursquare Platform 215

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. HTC One photo-sharing campaign in Times Square Submitting photos through Twitter, Weibo, Wiexin, email and the HTC website, consumers used mobile and social to participate in the contest ( Mobile Marketer ).

Campaign 123

Campaign Case Study Mobile Software 123

agora pulse

JUNE 10, 2020

Use these mobile apps for social and get started crafting fantastic content right away. Here are five easy-to-use mobile apps to help you create powerful social media videos. Creating engaging social media videos doesn’t require a Hollywood production team or budget.

Mobile 149

Mobile Video Social Media Library 149

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 200

Campaign Meme Instagram Video 200

The Realtime Report

FEBRUARY 21, 2014

Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Taco Bell’s fairly young audience already use their smartphones constantly throughout the day, meaning the brand can reach consumers readily in the mobile space, and offer personalized options. Craving some Doritos Locos Tacos?

Mobile 137

Mobile GPS Privacy Campaign 137

Mindjumpers

JULY 5, 2012

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content. An additional 19% of the mobile users access Facebook at least once a week on their smartphone.

Mobile 198

Mobile Social Media Module Data 198

The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. Did you know that 80% of a mobile user’s time is spent on apps? Mobile Search Ads.

Mobile 113

Mobile Strategy SMS Automotive 113

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

Retail 142

Retail Mobile Loyalty Buy 142

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011.

Mobile 137

Mobile Automotive Sports Campaign 137

Jon Loomer

JANUARY 9, 2020

For what sort of campaigns might you utilize device targeting? The post How to Target Specific Mobile Devices on Facebook and Instagram appeared first on Jon Loomer Digital. Facebook has a variety of targeting options. Knowing which to choose for specific scenarios can be confusing.

Mobile 106

Mobile How To Facebook Instagram 106

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. The campaign ran for a short period of time only, from September 24-28. ” Social Media Campaigns ad integration auto industry automotive Draw Something Lexus luxury brand luxury marketing mobile gaming Zynga

Mobile 127

Mobile Automotive Industry Influencer 127

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. “The Dream,” the campaign’s most recognizable video featuring the world’s greatest player, Leonel Messi, earned 36 million views on Youtube ( Forbes ).

Campaign 141

Campaign Social Media Sports Tumblr 141

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options.

Mobile 120

Mobile Instagram Twitter Loyalty 120

The Realtime Report

SEPTEMBER 5, 2012

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress. The campaign will also include more traditional commercial spots on E!,

Campaign 143

Campaign Apparel Social Media Posterous 143

Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense. The world is mobile. The Mobile Dichotomy.

Mobile 81

Mobile Survey Metrics Newsletter 81

The Realtime Report

NOVEMBER 6, 2012

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. ” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. Social Media Campaigns Denny's fast food mobile marketing QR codes restaurant restaurant chain The Hobbit

Mobile 135

Mobile Film Upcoming Video 135

Idaconcpts

DECEMBER 31, 2012

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. Since mobile device usage will only continue to increase in the coming years, it is wise for every eCommerce website to start to think about their mobile eCommerce strategy. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website.

Mobile 104

Mobile Tips Price Smart Phone 104

Cody Ward

FEBRUARY 21, 2013

Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. As seen by the example above, Birdfeud offers campaigns that allow organizations to leverage their follower base and drive engagement. Mobile Marketing Social Media

Mobile 140

Mobile Notification Engagement Tools 140

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. If you’re ready to dive in to SMS marketing and leverage this amazingly powerful channel it’s important that you’re setup for success and not just using mobile for mobile sake.

SMS 120

SMS Campaign Wireless Discount 120

The Realtime Report

MAY 16, 2017

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. While the smartphone was in wide use then, those in charge of email marketing campaigns either didn’t notice or didn’t know enough about email design to do much about it, even if there was a problem. Why Mobile Optimization Is Important.

Mobile 95

Mobile Marketing Campaign Policies 95

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Guest Post by Taral Patel.

Influencer 158

Influencer Campaign Marketing API 158

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Organization 115

Organization Engagement Mobile CPM 115

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. There are so many ways to embrace the popularity of video marketing and allow you to give your campaign a timely boost.

Campaign 143

Campaign Video ROI Marketing 143

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

Mobile 123

Mobile Team Journal Case Study 123

Mindjumpers

JUNE 7, 2011

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry. Personally, I feel it is a good customer engagement campaign with an interesting combination of mobile and billboard, run by the company to fight the strong competition in the fast food category.

Campaign 203

Campaign Engagement Brands Mobile 203

Mindjumpers

DECEMBER 16, 2011

Tweet T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week. T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. Best Practise Cases Fake Royal wedding Flash mob T mobile The Parking Ticket Stunt Video Virals Welcome Back Youtube

Flash Mob 159

Flash Mob Mobile Campaign Features 159

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

Campaign 111

Campaign Social Media Retail Discount 111

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history. So far, the campaign has yielded impressive results. So why focus on a realtime campaign?

Campaign 141

Campaign Case Study Sample Samples 141