Email Marketing Tips: 8 Tips for Mobile Friendly Email Campaigns [Infographic]

Social Media Today

Ensuring that your emails are mobile-friendly is now a key step - but how can you optimize your email messages for mobile devices

Mobile 162

Pinterest Launches New Mobile Ad Tool to Help Create Campaigns on the Go

Social Media Today

Pinterest is launching a new set of tools to help business create Pin ad campaigns via mobile device

Mobile 165

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Social Media Today

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success

Mobile 121

Non-Profits and Political Campaigns Turn to Mobile Fundraising

SocialFish

Are you using mobile fundraising technologies? ———————— If merchant services can go mobile with credit card processing, why can’t non-profits and politicians tap some of that technology to raise money?

Mobile 235

Social Media Gone Mobile

Mindjumpers

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Not sure about this talk of mobile yet?

Mobile 257

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Grey Goose has elegantly captured this trend with their new campaign.

Mobile 269

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 208

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. A serious boon to fundraising campaigns.

Mobile 130

Statistics: Facebook on Mobile [INFOGRAPHIC]

Mindjumpers

In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. Facebook Mobile Penetration.

A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign

Convince & Convert

For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. Like every other marketing campaign, it is crucial that there are established objectives for the campaign to identify if it was successful.

Mobile 170

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices.

Mobile 180

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! Wondering how you can leverage UGC for your next marketing campaign on social? UGC Marketing Campaign #1: Promote Your Next Product Launch.

UGC 54

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. A serious boon to fundraising campaigns.

Mobile 193

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. Image via BigStockPhoto.com.

Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.

Mobile 264

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. Open up Your Mobile Wallet. Entice more mobile customers to buy your products with a mobile wallet option.

Viral Campaigns: Do’s & Dont’s

Mindjumpers

While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. The novelty makes the viral marketing campaign interesting, differentiates it from the competitors’ and makes people come for more.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The mobile consumer. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Social Media Gone Mobile.

Mobile 279

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. They revealed that 93% of Americans shop with coupons with 29% of Americans using mobile coupons. Many brands rely upon coupon campaigns as a method to do this.

¿Yo Quiero Taco Bell? Soon You Can Order From Your Mobile Phone

The Realtime Report

Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Craving some Doritos Locos Tacos?

Mobile 178

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. App Based Mobile Marketing.

Mobile 147

How Businesses Use Mobile Marketing To Their Advantage [Infographic]

Social Media Today

This infographic shares a few of the most astounding mobile marketing campaigns by renowned brands

Mobile 105

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective.

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. There are so many ways to embrace the popularity of video marketing and allow you to give your campaign a timely boost.

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

Retail 185

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising.

Mobile 178

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game.

Mobile 165

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing.

SMS 160

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

I am ready to proclaim that 2016 will be the Year of Mobile. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense. The world is mobile. Among the topics this time around was mobile marketing. The Mobile Dichotomy.

Mobile 113

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

The Realtime Report

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter.

Mobile 156

5 Tools for Successful Digital Marketing Campaigns

Kikolani

If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Hootsuite is an excellent tool for managing social media campaigns.

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens.

Mobile 123

McDonald’s Pick and Pay: An Interesting Interactive Campaign

Mindjumpers

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry. Impressive Digital Campaign: Magnum Pleasure Hunt.

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.