Strategies for a Successful Paid Search Campaign

Cody Ward

Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. This advertising is known as Paid Search.

Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. If your social media presence is nonexistent, then you really don’t have a very big group of people to see those campaigns. Maybe, at that point, a well thought out PPC campaign that they will actually see is better.

Bring Clarity to Your Marketing with the Campaign ID

Cody Ward

It turns out to be fairly true due to the fact that many people don’t or don’t know how to set up their campaigns efficiently. One idea is leveraging the power of the Campaign ID. By Campaign ID, I’m talking about the “Lead Source” or where the customer, account, or prospect came from. If you have multiple touch points, it may be advantageous to track multiple Campaign IDs or create rules such as first/last Campaign ID attached to that lead wins.

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates.

B2B 115

The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process.

11 Steps to the Best Social Media Marketing Campaign

Rebekah Radice

The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. To gain the attention of your audience today, you need to run campaigns that speak their unique language.

2 Advantages To Using Pay-Per-Click Advertising

Cody Ward

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. Pay-per-click is a marketing method that is primarily offered by search engines like Google. With this strategy, you sign-up for an account as an advertiser and then create an ad campaign. Then when someone types in a keyword that you have listed in your campaign, your ad will show up in the advertising section of the search engine results.

Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

Online Ad Metrics & the Google Activate Initiative

Cody Ward

Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics.

11 Steps to the Best Social Media Marketing Campaign

Rebekah Radice

The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. To gain the attention of your audience today, you need to run campaigns that speak their unique language.

Why Best Practices Aren’t a Best Practice

Cody Ward

If a campaign or advertisement works for one product or company, labeling it a “best practice” does not ensure it will work for another. Even more dangerous, the marketing campaign could be led down a path in the wrong direction from the very beginning. Set up a campaign to measure the end goal as an experiment. Continuously benchmark against the progress of the campaign and adjust as necessary. Build testing into the DNA of every campaign.

Toyota's "Sienna Family" YouTube Campaign

Firebelly

They tell you "see how it unfolds on YouTube," but when I did a YouTube search for toyota sienna minivan commercial (and variations of that) I was presented with a lot of Sienna minivan commercials - none of them were what I was looking for, however.

PPC Trends You Can't Ignore in 2018

Social Media Marketing

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. Mobile PPC poses its own challenges and it is for marketers to create the right balance running ad campaigns for mobile as well as desktop users.

How to Choose an Ideal White Label PPC Agency?

Social Media Marketing

Paid search advertisement has been popularized due to its immense benefits to innumerable online businesses. However, it is important to check if you really need pay per click and is this the right time to approach paid advertising.

Social Media News: Top 5 Stories of the Week

Firebelly

News 195

Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

Paid search continues to account for the largest share of digital (39 per cent). So it’s clear that paid media is playing an increasingly important role in brand communications. Advice to in-house corporate communications teams: ignore paid at your own peril.

5 Ways to Fan the Viral Flame

Firebelly

SMS 130

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. – Administer daily operational tasks associated with search engine marketing. Search Engine Marketing Jobs

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.”

9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

Some 58% of consumers say they have already used voice search to find a local business and it is predicted that half of all searches may be conducted via voice by 2020. Despite this, when reviewing digital campaigns many marketers still default to using a computer.

Search Engine Optimization Job Openings – Dallas Texas

Bill Hartzer

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas

Bill Hartzer

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing. – 1-2years of Paid Search experience, including; – Experience working with analytical software (i.e.

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. campaigns only.

CPC 130

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. However, anyone searching for these products online would be rerouted to the MailChimp website.

B2B 257

5 Ways to Improve your SEO Today

Cody Ward

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. Search Engine Optimization

SEO 168

Agile Marketing in B2B

Buzz Marketing for Technology

What we needed was a quick-response campaign platform tied to newsworthy events that we already knew were on the horizon, and that our customers also anticipated. SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months.

B2B 198

Marketing Thought Leader: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.

Cody Ward

It creates predictable and profitable campaigns for clients in technology, software, education, franchise, industrial manufacturing, and legal industries. Which technology has been most impactful to you as you plan, launch, or measure your marketing campaigns?: Tom Bukevicius.

IBM to Offer Premium Search Marketing Services

Bill Hartzer

A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. Search Engine Marketing

Why influencer marketing is an essential part of brand marketing strategy

Socialmedia.biz

A marketing platform like Buzzoole makes creating an influencer campaign extremely simple by automating the entire process of identifying, connecting, engaging, delivering, and measuring valuable influencer marketing campaigns. Photo Courtesy of Buzzoole.

United Way of Central Indiana Recognized for their Social Media.

Firebelly

  Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!

5 Fun Twitter Quizzes

Firebelly

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media?

Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. – Paid search campaigns for Google AdWords. Search Engine Optimization

BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru!

The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed.

Wiki 198

YouTube Tuesday: I Can Make You Go Viral!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back.

Happy Social Media Day - June 30th

Firebelly

Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media?

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. Impact of Content, Authors, and Personalized Search. The rise of personalized search.

SEO 241

The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. Creating a strong, scalable online marketing strategy helps you to: Attract new customers through targeted paid search campaigns.

Coleman Campsite: The Original Social Networking Site

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW?

Sites 166

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Banners are not big converters, social media can be time consuming, and paid search expensive. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords.

Monday’s 5 Social Media Must-Reads

Firebelly

By Paul Cook Now that TagMan has been tracking all the activity of some very big clients for a substantial period of time, we can provide some pretty definitive answers about how different campaigns appear in, and contribute to, the path to conversion.

Are We Addicted To Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Jakes Take: A Slew of Social Network Ideas | Main | Happy Social Media Day - June 30th » June 25, 2010 Are We Addicted To Social Media?