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Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. Before we get into the nitty-gritty of how to use hashtags, let’s go over how hashtags function on Instagram. How Hashtags Function on Instagram. The hashtag goes directly on the image and can be stylized just like all text and stickers. Then use those hashtags. MORE
How do you use hashtags in your marketing right now? Many social media managers and marketers often just find the most popular hashtags and use them—but don’t know whether that’s a good idea. To answer those questions, we need to look at the finer points of using hashtags and how to measure their impact. Then, we can find and try out new hashtags. Using Hashtags on Different Platforms. All platforms are not created equal in how they regard hashtags. MORE
Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.” The site features customizable #hashtag boards, created and tailored by users. MORE
Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . Ready to learn how to use Instagram hashtags strategically and what steps you need to take to implement an effective hashtag strategy? Why You Should Use Instagram Hashtags. MORE
A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Why Do Hashtags Work? Chat Hashtags. MORE
Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Hashtags are the first step. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. MORE
Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers. MORE
Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Airbnb chose to share a message of acceptance and connect on an emotional level with their #WeAccept campaign. MORE
In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS DayFrom November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. MORE
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More. MORE
The rules for Instagram hashtags have changed. From following hashtags to adding them to your Instagram Stories, we’re showing you all of the new ways that you can use Instagram hashtags to help you grow your brand this year , as well as sharing helpful hashtag tips to ensure that you’re using hashtags strategically to meet your marketing goals! Switch Up Your Instagram Hashtags to Avoid “Spammy” Behavior. How to Hide Hashtags on Instagram with Later. MORE
It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. “What if I did an #AskThicke hashtag on twitter?” It’s not all bad out there though, there are some really great uses of hashtags. MORE
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect MORE
Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. LiveThere: Airbnb Uses Data For Hashtag Inspiration. MORE
There is a lot of discussion about TikTok hashtags and what their connection is to the ever-so-secret TikTok algorithm. Table of Contents: Why Are TikTok Hashtags Important? Benefits of Using Hashtags in Your TikTok Strategy. Branded Hashtag Challenges. MORE
Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance. MORE
It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place. MORE
Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! How to Create a Branded Hashtag Challenge on TikTok. Much like Instagram hashtags , TikTok hashtags help users share and find content. Take for example Guess’ #InMyDenim branded hashtag challenge. MORE
Twitter has provided some new, simple tips to help improve your tweet copy - including some interesting notes on hashtags MORE
Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Too many hashtags make it difficult to track and are confusing to consumers. MORE
While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. How Do LinkedIn Hashtags Work? Why Should You Use LinkedIn Hashtags? MORE
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. If you are already using hashtags in your Twitter, Google+, Instagram, LinkedIn or Pinterest posts, it’s easy to migrate and use the same hashtags on Facebook. How to Use Facebook Hashtags. Hashtag Etiquette on Facebook. MORE
Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. MORE
The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. The campaign — #ThinkVeggiesFirst — was focused on teaching people to start each meal by choosing the vegetable component first, as a healthy way of eating. “We Building a successful multi-channel marketing campaign. MORE
Hashtags are an integral part of any Twitter marketing effort. They can help in getting a campaign to become more popular, which is why you need the right one for the purpose. Read and learn how to create a hashtag and use it effectively for your campaign. Why hashtags are important for Twitter marketing Hashtags […]. The post Create a Hashtag Campaign on Twitter and Start Trending appeared first on Devumi. MORE
Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign. MORE
Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. All Hashtag. Here’s what you can do with All Hashtag. MORE
Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Ready to learn how to use Instagram hashtags strategically? 2: Branded Hashtags. MORE
Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board. Why Hashtags? MORE
Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns. MORE
Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, we’re going to look at each of the common Instagram hashtag mistakes and how to avoid them. Ignoring a Local or Community Hashtag. MORE
While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. That’s where using the right hashtags can help. That’s where hashtag tracking comes in. How to Do Hashtag Tracking. MORE
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” MORE
One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Use hashtags sparingly on this channel. If you are going to use them, it’s best to only use them to categorize content, such as posts that are part of a content series or a campaign name, or for a well-known hashtag like #ThrowbackThursday. Go crazy with the hashtags. MORE
If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram. MORE
6 Influencer KPIs to Track Every Campaign. KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success. . MORE
Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. A current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada. MORE
Hashtags have always been an essential part of marketing on social media, including Instagram. Whether you are on the app for your business or it is just for personal use, you probably already know about hashtags. Here are some of the reasons why hashtags matter on IG: Hashtags act as links. . Just like with Twitter, using hashtags on Instagram can automatically link you to other users. In many cases, users click on hashtags that they would like to see more of. MORE
Many shows are starting social campaigns to make sure viewers aren’t just interested that night when they watch the show, but also throughout the week. An article from Mashable revealed shows, like TNT’s Dallas, are following along in this social campaign trend by using Facebook’s timeline feature to share with its new generation of viewers the history behind the show. Besides using social campaigns, shows are placing hashtags on the screen for when different events happen. MORE
Webbiquity SMM
DECEMBER 22, 2020
While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. That’s where using the right hashtags can help. That’s where hashtag tracking comes in. How to Do Hashtag Tracking.
Ignite Social Media
AUGUST 20, 2019
One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Use hashtags sparingly on this channel. If you are going to use them, it’s best to only use them to categorize content, such as posts that are part of a content series or a campaign name, or for a well-known hashtag like #ThrowbackThursday. Go crazy with the hashtags.
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Social Media Today
JUNE 6, 2020
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect
Oktopost
FEBRUARY 9, 2021
While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. How Do LinkedIn Hashtags Work? Why Should You Use LinkedIn Hashtags?
Convince & Convert
JULY 30, 2015
Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. A current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada.
Meltwater
OCTOBER 6, 2016
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.
agora pulse
APRIL 23, 2020
Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. All Hashtag. Here’s what you can do with All Hashtag.
Awario
MARCH 25, 2021
In this article, we explain how to see how many times a hashtag was used on Twitter and how to analyze Twitter hashtags.
Sherrilynne Starkie
JUNE 16, 2013
Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Hashtags are the first step. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion.
Devumi
AUGUST 21, 2017
Hashtags are an integral part of any Twitter marketing effort. They can help in getting a campaign to become more popular, which is why you need the right one for the purpose. Read and learn how to create a hashtag and use it effectively for your campaign. Why hashtags are important for Twitter marketing Hashtags […]. The post Create a Hashtag Campaign on Twitter and Start Trending appeared first on Devumi.
Talkwalker SM
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. LiveThere: Airbnb Uses Data For Hashtag Inspiration.
Keyhole.co
DECEMBER 1, 2020
Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.
Later
JANUARY 30, 2019
Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . Ready to learn how to use Instagram hashtags strategically and what steps you need to take to implement an effective hashtag strategy? Why You Should Use Instagram Hashtags.
Later
JUNE 14, 2019
The rules for Instagram hashtags have changed. From following hashtags to adding them to your Instagram Stories, we’re showing you all of the new ways that you can use Instagram hashtags to help you grow your brand this year , as well as sharing helpful hashtag tips to ensure that you’re using hashtags strategically to meet your marketing goals! Switch Up Your Instagram Hashtags to Avoid “Spammy” Behavior. How to Hide Hashtags on Instagram with Later.
Meltwater
DECEMBER 22, 2016
Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.
Buzz Marketing for Technology
FEBRUARY 27, 2013
Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Too many hashtags make it difficult to track and are confusing to consumers.
The Realtime Report
DECEMBER 13, 2012
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.”
agora pulse
MAY 4, 2016
If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.
Socialmedia.biz
MARCH 25, 2021
A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Why Do Hashtags Work? Chat Hashtags.
Later
MAY 13, 2020
Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! How to Create a Branded Hashtag Challenge on TikTok. Much like Instagram hashtags , TikTok hashtags help users share and find content. Take for example Guess’ #InMyDenim branded hashtag challenge.
The Realtime Report
MAY 11, 2014
Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.” The site features customizable #hashtag boards, created and tailored by users.
Later
FEBRUARY 16, 2021
Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.
yMarketingMatters
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. If you are already using hashtags in your Twitter, Google+, Instagram, LinkedIn or Pinterest posts, it’s easy to migrate and use the same hashtags on Facebook. How to Use Facebook Hashtags. Hashtag Etiquette on Facebook.
Sprout Social
AUGUST 24, 2020
It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place.
Buffer Social
NOVEMBER 20, 2018
The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. The campaign — #ThinkVeggiesFirst — was focused on teaching people to start each meal by choosing the vegetable component first, as a healthy way of eating. “We Building a successful multi-channel marketing campaign.
Later
OCTOBER 8, 2020
Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.
Sprout Social
AUGUST 27, 2018
Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers.
Socialmedia.biz
AUGUST 10, 2018
Hashtags have always been an essential part of marketing on social media, including Instagram. Whether you are on the app for your business or it is just for personal use, you probably already know about hashtags. Here are some of the reasons why hashtags matter on IG: Hashtags act as links. . Just like with Twitter, using hashtags on Instagram can automatically link you to other users. In many cases, users click on hashtags that they would like to see more of.
Janet Fouts
JULY 7, 2014
It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. “What if I did an #AskThicke hashtag on twitter?” It’s not all bad out there though, there are some really great uses of hashtags.
agora pulse
DECEMBER 27, 2016
Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, we’re going to look at each of the common Instagram hashtag mistakes and how to avoid them. Ignoring a Local or Community Hashtag.
Later
JANUARY 1, 2021
Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Ready to learn how to use Instagram hashtags strategically? 2: Branded Hashtags.
Convince & Convert
JANUARY 18, 2018
Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. Before we get into the nitty-gritty of how to use hashtags, let’s go over how hashtags function on Instagram. How Hashtags Function on Instagram. The hashtag goes directly on the image and can be stylized just like all text and stickers. Then use those hashtags.
The Realtime Report
DECEMBER 3, 2012
In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS DayFrom November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page.
Firebelly
NOVEMBER 5, 2013
Many shows are starting social campaigns to make sure viewers aren’t just interested that night when they watch the show, but also throughout the week. An article from Mashable revealed shows, like TNT’s Dallas, are following along in this social campaign trend by using Facebook’s timeline feature to share with its new generation of viewers the history behind the show. Besides using social campaigns, shows are placing hashtags on the screen for when different events happen.
Social Media Today
FEBRUARY 25, 2020
Twitter has provided some new, simple tips to help improve your tweet copy - including some interesting notes on hashtags
Hootsuite
APRIL 15, 2020
Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.
Pixlee
DECEMBER 11, 2017
Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Airbnb chose to share a message of acceptance and connect on an emotional level with their #WeAccept campaign.
Sprout Social
APRIL 17, 2017
Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board. Why Hashtags?
agora pulse
MARCH 7, 2019
How do you use hashtags in your marketing right now? Many social media managers and marketers often just find the most popular hashtags and use them—but don’t know whether that’s a good idea. To answer those questions, we need to look at the finer points of using hashtags and how to measure their impact. Then, we can find and try out new hashtags. Using Hashtags on Different Platforms. All platforms are not created equal in how they regard hashtags.
Keyhole.co
MARCH 31, 2021
6 Influencer KPIs to Track Every Campaign. KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success. .
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