How to Promote and Measure Hashtag Campaigns

SocialFish

A single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. How successful brands are using hashtags.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

One of the most surefire ways to encourage conversation on your nonprofit or association is through the use of hashtags on Twitter. But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk.

Hashtags for Health: Successful Social Media Campaigns

Meltwater

Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

Facebook and hashtags: at long last

Sherrilynne Starkie

Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Hashtags are the first step.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags.

Raising Social Awareness: 2016’s Top Instagram Hashtag Campaigns

Meltwater

Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.

Create a Hashtag Campaign on Twitter and Start Trending

Devumi

Hashtags are an integral part of any Twitter marketing effort. They can help in getting a campaign to become more popular, which is why you need the right one for the purpose. Read and learn how to create a hashtag and use it effectively for your campaign. Why hashtags are important for Twitter marketing Hashtags […]. The post Create a Hashtag Campaign on Twitter and Start Trending appeared first on Devumi.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. 9 Tools to Find the Best Twitter Hashtags.

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag.

How to Choose the Best Instagram Hashtags

Socialmedia.biz

Hashtags have always been an essential part of marketing on social media, including Instagram. Whether you are on the app for your business or it is just for personal use, you probably already know about hashtags. Creating and Choosing Hashtags that Work for You .

A complete calendar of hashtag holidays for 2019

Sprout Social

There are hundreds of national, international and world hashtag holidays. From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Our list includes a combination of celebrated & industry-specific hashtag holidays, as well as a few atypical options. Step 1: Choose relevant hashtags. Hashtags and brand.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. The site features customizable #hashtag boards, created and tailored by users.

Using Hashtags for Nonprofit Marketing: Tips & Tricks

SocialFish

Studies have shown that posts with a hashtag have an engagement that is 12.6% higher than posts that don’t use hashtags. The power of hashtags is undeniable. Drive campaign success with these hashtag tips. Certain hashtags remain evergreen for perpetuity.

Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Ignoring a Local or Community Hashtag.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. “What if I did an #AskThicke hashtag on twitter?” Hashtags have saved lives too.

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. What hashtag should you use?

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

Land Rover Hashtag-Twitter Hashtags in Advertisements | Freelance.

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Land Rover Hashtag-Twitter Hashtags in Advertisements by Jesse on April 23, 2009 I’ve seen recently that some advertisers are starting to use Twitter’s hashtags in their advertising.

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

Of all of the features on Twitter, hashtags are perhaps the most useful. You can use hashtags to monitor charity and non-profit news, find new people to connect to and participate in related events without ever leaving your office. Major Nonprofit and Charity Hashtags to Follow.

Complete Guide to Hashtag Analytics

Sprout Social

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board. Why Hashtags?

Television Gets In On Social Media’s Hashtag Game

Firebelly

Many shows are starting social campaigns to make sure viewers aren’t just interested that night when they watch the show, but also throughout the week. Besides using social campaigns, shows are placing hashtags on the screen for when different events happen.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Airbnb chose to share a message of acceptance and connect on an emotional level with their #WeAccept campaign.

Advocacy Campaign Examples in Social Media Marketing

Devumi

Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […].

6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. How Hashtags Function on Instagram. Six Ways to Use Hashtags in Instagram Stories.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

This year, as part of its larger “iAmbassador” campaign, Cape Town Tourism invited four international travel bloggers for a stay in Cape Town. Williams goes on to quote Mariette du Toit-Helmbold, CEO of Cape Town Tourism; “We know that this campaign was a success from many points of view.

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS DayFrom November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags.

The Best Father’s Day Social Media Marketing Campaigns

Devumi

Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi. Case Studies Facebook Pinterest Twitter Vimeo YouTube content marketing facebook marketing hashtag marketing twitter marketing youtube marketing

Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish.

Creating Interactive Marketing Campaigns: Engage Customers In New Ways

Devumi

The post Creating Interactive Marketing Campaigns: Engage Customers In New Ways appeared first on Devumi. Marketing Tutorials Websites content marketing hashtag marketing social media marketing video marketing

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

To get started, there are a variety of ways to run a UGC social media campaign for your brand. This blog post will highlight key questions to answer as you are crafting the perfect campaign. The most common way to gather UGC is by hashtag.

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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Grey Goose has elegantly captured this trend with their new campaign.

Mobile 269

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”

Using Storytelling Strategies To Enhance Your Social Media Campaign

Devumi

You can enhance your social media campaign using the storytelling structure presented in this article. The importance of good storytelling for social media campaigns There are a […].

Using Personalized Marketing In Your Social Media Campaigns

Devumi

Planning your personalized social media campaigns Having a good idea of how much […]. The post Using Personalized Marketing In Your Social Media Campaigns appeared first on Devumi. Consumers are paying more attention to brands which cater to their personal needs.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Why create a campaign focused on the theme of romance? With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab.