All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

UGC 108

7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. All Hashtag. Here’s what you can do with All Hashtag.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? The user used your brand’s hashtag. Is every piece of content in the #LiveThere (their campaign) hashtag amazing? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC?

UGC 123

New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

The rules for Instagram hashtags have changed. Here are the new rules for Instagram hashtags and how you can find the right hashtags for your business: Contents: Keeping Your Instagram Hashtags Relevant is More Important Than Ever.

The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online!

UGC 78

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

UGC 101

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked.

UGC 55

10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

UGC 106

New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

You can also search by hashtags or add photos from any URL to find user-generated content in seconds, or have contributors upload content to your Later account. If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. So how is UGC going to help you ?

Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Airbnb chose to share a message of acceptance and connect on an emotional level with their #WeAccept campaign.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 52

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

UGC 52

This is Why Instagram Hashtags Aren’t Going Anywhere in 2020

Later

Trying to stand out on an app with over 1 billion monthly users is no easy task – but Instagram hashtags make it easier! . That’s because hashtags are great at increasing the discoverability of the content you share. Why You Need a Strong Instagram Hashtag Strategy in 2020.

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! . Here are 10 Instagram hashtag hacks and tricks you don’t want to miss: .

The Top User-Generated Content Campaigns of 2019

Pixlee

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. Read on to learn how they were able to execute these powerful campaigns. . Why UGC Works.

UGC 66

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales.

UGC 63

7 Great User-Generated Content Campaigns

Pixlee

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry.

UGC 48

How to Plan an Instagram Stories Campaign (+ Free Step-by-Step Guide)

Later

Thinking about running an Instagram Stories campaign but not sure where to start? Businesses of all sizes are turning to Instagram Stories to run and promote their marketing campaigns — and they’ve been hugely successful! What is an Instagram Stories Campaign?

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. Share UGC regularly.

UGC 137

10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

This app also has built-in hashtag research tools, analytics, and photo filters to help you manage your Instagram account. For Hashtag Research: RiteTag. When you want to reach new followers on Instagram, it’s essential to use the optimal hashtags.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Your objectives can be fairly broad but should be the guiding principle behind the rest of your campaign plan. Empowering customers via user-generated content (UGC). Welcome to planning season!

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories.

UGC 167

Winning Instagram Strategies for Small Business

Later

And the easiest way to do this on Instagram is with Instagram hashtags. Finding Your Target Audience on Instagram With Hashtags. But if you can find and use the right Instagram hashtags , you’ll be placing your content and products in front of the right people.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Take West Elm for example, who has the hugely popular #MyWestElm hashtag for users to show off their impeccably decorated rooms. They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it.

How Organic Valley Plans to Save the Bros

Convince & Convert

He’s also the star of Organic Valley’s new campaign, Save The Bros. What makes this campaign so interesting is how unexpected it is, even for a company that believes , “If a company is going to make a difference in today’s world, it’s going to have to think differently.”

Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With that in mind, why not tap into the positive experiences your own consumers are posting and turn UGC into campaigns for your brand? The good news is that quality UGC is right at your fingertips.

Types 136

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day. Ask your customers to share their content through a branded hashtag , as this is low-hanging fruit for tracking your UGC.

How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

Scheduling Instagram posts and stories in advance is one of the best ways to get more time back in your schedule, so you can invest more time in engaging with your community, or planning your next campaign strategy. . Speed Up Your User-Generated Content (UGC) Collection with Later.

How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

UGC 52

How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

UGC 52

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Very few viral hashtag challenges have been promotional.

UGC 125

15 Innovative Brands Using Technology to Power Their Content

Pixlee

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE uses Pixlee to collect UGC for popular items from top-customers to market their products and stay relevant to consumers.

UGC 82

Does Influencer Marketing Work with Baby Boomers?

Pixlee

Here are three tips for using influencer marketing and UGC to reach baby boomers. Brands can also work with influencers to solicit UGC or product reviews from fans and then do round-ups that reinforce engagement with followers.

6 Twitter Search Features You Should Already Be Using

agora pulse

This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Are you looking to get more out of Twitter’s native search function?

5 Insightful Instagram Stats That You Should Know

Sprout Social

7 out of 10 Hashtags on Instagram Are Branded. Could you imagine the state of social media marketing without hashtags? Hashtags are everywhere, from casual conversations on and offline to TV commercials and billboards. hashtags per brand post.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item.