All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

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New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

The rules for Instagram hashtags have changed. Here are the new rules for Instagram hashtags and how you can find the right hashtags for your business: Contents: Keeping Your Instagram Hashtags Relevant is More Important Than Ever.

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! . Here are 10 Instagram hashtag hacks and tricks you don’t want to miss: .

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? The user used your brand’s hashtag. Is every piece of content in the #LiveThere (their campaign) hashtag amazing? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC?

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The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Airbnb chose to share a message of acceptance and connect on an emotional level with their #WeAccept campaign.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Take West Elm for example, who has the hugely popular #MyWestElm hashtag for users to show off their impeccably decorated rooms. They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it.

7 Great User-Generated Content Campaigns

Pixlee

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales.

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Your objectives can be fairly broad but should be the guiding principle behind the rest of your campaign plan. Empowering customers via user-generated content (UGC). Welcome to planning season!

Winning Instagram Strategies for Small Business

Later

And the easiest way to do this on Instagram is with Instagram hashtags. Finding Your Target Audience on Instagram With Hashtags. But if you can find and use the right Instagram hashtags , you’ll be placing your content and products in front of the right people.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day. Ask your customers to share their content through a branded hashtag , as this is low-hanging fruit for tracking your UGC.

How to Plan a New Product Launch on Social Media: Step-by-Step Guide with Examples

Later

When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPIs! Once you have a clearly defined goal for your social media campaign, you’ll be able to come up with strategies to achieve your goal.

5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

Content Series & Hashtags. See how @REI shook up Black Friday convention by calling for their customers & employees alike to #OptOutside (and share awesome UGC)! By using the hashtag #MerryChristmas on your post, you can basically kiss it goodbye.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item.

How Organic Valley Plans to Save the Bros

Convince & Convert

He’s also the star of Organic Valley’s new campaign, Save The Bros. What makes this campaign so interesting is how unexpected it is, even for a company that believes , “If a company is going to make a difference in today’s world, it’s going to have to think differently.”

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag.

Does Influencer Marketing Work with Baby Boomers?

Pixlee

Here are three tips for using influencer marketing and UGC to reach baby boomers. Brands can also work with influencers to solicit UGC or product reviews from fans and then do round-ups that reinforce engagement with followers.

How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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What You Need to Know About Advertising on TikTok

Likeable

Hashtag Challenge. This ad campaign heavily encourages user-generated content (UGC) by asking users to participate in a challenge, which are immensely popular on TikTok. The rep partners with the brand for six days during the length of the campaign.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Research has shown that 64% of customers look for peer reviews before making a purchase, and there’s no better peer review than organic UGC.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing. From thank you emails and social media posts to shoppable website galleries and out-of-home media, UGC can be integrated across channels and in every stage of the funnel.

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How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle used Pixlee-powered UGC in a blog post to highlight why customers love their inflatable paddleboards.

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Gain Your Customers’ Trust With Permissioned Content

Pixlee

Consumers will trust other people who are just like them over glitzy marketing campaigns, which can greatly increase conversion rates. Because of this, getting permission and collecting UGC from this is critical for a brand’s marketing strategy. .

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6 Twitter Search Features You Should Already Be Using

agora pulse

This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Are you looking to get more out of Twitter’s native search function?

5 Insightful Instagram Stats That You Should Know

Sprout Social

7 out of 10 Hashtags on Instagram Are Branded. Could you imagine the state of social media marketing without hashtags? Hashtags are everywhere, from casual conversations on and offline to TV commercials and billboards. hashtags per brand post.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE uses Pixlee to collect UGC for popular items from top-customers to market their products and stay relevant to consumers.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

UGC is a powerful storytelling technique as it means recruiting your customers to tell their own stories. Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. One notable example was the famous Equality campaign.

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7 Best Practices To Rock Your Instagram Stories

agora pulse

Whether you’re creating organic Stories for your followers or running ad campaigns to engage new users, you need to take this feature into account. Hashtag stickers. These allow you to share your branded hashtag, which is clickable by users watching your story.

7 Best Practices To Rock Your Instagram Stories

agora pulse

Whether you’re creating organic Stories for your followers or running ad campaigns to engage new users, you need to take this feature into account. Hashtag stickers. These allow you to share your branded hashtag, which is clickable by users watching your story.

10 Social Media Predictions for 2019

agora pulse

In its Equality campaign it focuses on social change and inspires people to act. Takeaway: Think about voice search when planning campaigns. If you’re running AdWords campaigns, you need to think about voice search. Takeaway: Invest in UGC.