Marketing Platforms for Realtors that Generate Results

Marketing Platforms for Realtors that Generate Results

The real estate industry is now becoming increasingly competitive. The number of members registered by the National Association of Realtors crossed the one million mark in 2018. And, over 5 million new and existing homes were sold in 2019.

To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. Besides direct mail marketing for realtors, you can explore other marketing platforms for real estate agents. These marketing ideas enable you to sell more homes, promote new listings, and attract buyers. So, here are the most effective marketing platforms to take your real estate business to another level.

Facebook

With over 2.5 billion global users each month, Facebook is considered the most popular social media platform. Research also shows that the largest percentage of Facebook users comprises of high-income earners between the ages of 25 and 34. For this reason, Facebook can boost your real estate business if you use it effectively.

With Facebook, you can reach a broad audience at a low cost – you can get thousands of home buyers and sellers with as little as $5. Therefore, it is a cost-effective strategy to supplement traditional marketing methods, such as direct mail marketing for realtors. Besides that, Facebook encourages engagement with your followers, encouraging them to convert to customers. It is also measurable and promotes brand awareness.

Although Facebook marketing is highly effective, the results may not be immediate. It may take up to four or more months for you to start seeing the outcomes. As such, it is important to be patient and consistent when marketing on Facebook. Besides that, Facebook keeps updating and adjusting its algorithms, which requires you to stay up to date with the changing trends.

How to use Facebook to generate results:

MailChimp

MailChimp helps you manage your email marketing campaign. With this tool, you can focus your advertising actions more precisely and create well-segmented mailing lists. It also allows you to automate and plan your real estate marketing campaigns.

Creating a MailChimp account is fast and easy, and the features are generally easy to use. With this tool, you can send large amounts of emails to your customers in a significantly short time. Through automation, MailChimp allows you to control the number of emails to send out and when they should be sent. Even so, it’s impossible to send a campaign or a blog post to multiple lists using MailChimp – it lacks advanced features.

How to use MailChimp to generate results:

Real Geeks

Real Geeks is a lead generation, CRM, website optimization, social media marketing, and home evaluation platform. If you are looking for a reliable and efficient tool that provides most of, if not all, your marketing solutions, Real Geeks is the one to consider.

The features in Real Geeks include social media marketing tools, agency activity reports, lead capture notification, email blasts, and lead routing. You can integrate Real Greeks with other platforms such as Realto.com, MailChimp, and Zillow. Although Real Greek is a multipurpose marketing tool, it does not provide you with customizable options since it is a highly templated format. Besides that, opportunities for content marketing are limited when using Real Geek.

How to optimize Real Geeks to ensure successful real estate marketing:

Realtor.com & Connect Plus

Realtor.com offers you an opportunity to capture, connect, and communicate with buyers searching for homes in your market. It can boost your real estate business by generating and nurturing leads.

Realtor.com is one of the world’s leading real estate marketplaces, with over 60 million monthly visitors. As such, advertising on this platform enables you to reach many potential customers. It is less competitive compared to other marketplaces since only licensed realtors are allowed to register.

How to generate results with Realtor.com:

Connection Plus is a buyer lead generation service provided by Realtor.com. With Connection Plus, you can buy leads from your locality that have been collected by Realtor.com. The cost of leads depends on the average property values in the area and the zip code.

How to capitalize on Connection Plus:

YouTube

YouTube is a powerful video marketing platform for real estate agents. With over 2 billion monthly users, YouTube can help you reach a broad audience. You might also want to consider YouTube marketing if you want to increase your SEO ranking on Google. YouTube is a great inbound marketing tool that enables you to attract leads by creating experiences and content tailored to them.

On the downside, YouTube is full of intrusive adverts. Of course, an overlay advert or video that’s not related to your company is an immediate turn off for your visitors. Also, your video is surrounded by competitor videos increasing the chances of visitors bouncing off your channel.

How to optimize your YouTube marketing channel:

Wise Pelican

Despite what most people might think, direct mail marketing postcards still have relevance in 2020, and Wise Pelican is a direct mail platform that specializes in real estate postcards. Not only does Wise Pelican offer a variety of easily customizable templates, they also make it easy to purchase mailing lists so you can focus on a specific region or neighborhood.

How to optimize your direct mail campaigns:

There are hundreds of realtors out there, but you can beat them with proper marketing. In addition to traditional marketing tools such as direct mail marketing for realtors, the above marketing platforms will help you generate and nurture leads.