article thumbnail

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

Platform 272
article thumbnail

How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meta Tests New Process to Authenticate Accounts via Missed Calls

Social Media Today

The process could help social platforms avoid SMS fees for authentication requests.

article thumbnail

Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Social Media Strategies Summit

Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. In fact, Nationwide has built out platform-specific brand voices. “If But that doesn’t make it any easier to handle.

Platform 192
article thumbnail

Authenticity in influencer marketing: How to find authentic influencers

Sprout Social

It all comes down to influencer authenticity. In this article, we get into the nitty gritty of what influencer authenticity is, why it matters and how you can use it to drive revenue and make a business impact. What is authenticity in influencer marketing? How can you spot an authentic social media influencer?

article thumbnail

Authentic marketing myths and tips for getting it right

Sprout Social

Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

article thumbnail

Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. Actively Engage on the Platform. How can you do that?