Pixlee

JUNE 29, 2020

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically. Authenticity here is key. Aspiring for Better.

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Bill Hartzer

FEBRUARY 15, 2024

In a digital landscape often fraught with division and discord, a beacon of hope emerges: Hedgehog , a groundbreaking platform poised to reshape the way we engage with news and each other online. However, it’s the “Contributors” who truly unlock the platform’s full potential.

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Sprout Social

AUGUST 16, 2022

Across platforms, young people have decided to share it all, from messy break-ups to professional failures. Should platforms build themselves around the current moment? Should platforms build themselves around the current moment? BeReal is a social media platform built around spontaneity. What is BeReal?

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Mindjumpers

MAY 26, 2016

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. The Drivers.

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Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. Actively Engage on the Platform. How can you do that?

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Small Business Instagram Platform How To 207

Oktopost

JANUARY 26, 2022

But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Meet Gabriela Henault.

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The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

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Platform Engagement Loyalty API 91

agora pulse

MAY 18, 2019

Crafting and maintaining a brand voice unique to your business is an essential part of establishing a strong social following and using your social marketing to make a bigger impact on and off platform. Your brand voice must be consistent across all platforms for it to be most impactful and help you define your brand overall.

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Authentication Platform Social Media Brands 101

Waxing UnLyrical

FEBRUARY 26, 2011

Yea, sometimes the tools are funky, you have to get used to the platforms, etc. Here’s some of what folks had to say: Kalyn Risker said [sic]: “when they use a ‘real’ pic and are they are authentic in their post. And Julie Turner : “Authenticity.&#. Authenticity. The real challenge.

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Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

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Platform Tips Buy Instagram 114

Oktopost

JULY 9, 2024

Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. She highlights that no matter if you’re in B2C or B2B, you’ll always be marketing to people.

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B2B Bazaarvoice Social Media How To 141

Pam Moore

MAY 30, 2018

Our platform works while we sleep, literally. Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Get more leads and sales while you sleep: How to build a personal brand and online platform that generates leads while you sleep.

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Social Media Strategies Summit

AUGUST 21, 2024

A consistent, authentic voice that reflects your brand values helps you stand out in the crowded social media landscape and connect with your target audience on a deeper level. DialMyCalls, a bulk messaging and emergency text messaging system , mastered the art of communicating their value proposition across all their social platforms.

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Social Media Tips Brands Marketing 223

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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Audiense

JUNE 6, 2022

Recommendations and endorsements from real people come off as more authentic and reliable.

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Bill Hartzer

OCTOBER 5, 2023

Authentic reviews and humorous content were found to be instrumental in connecting with 56% of consumers. YouTube emerged as the most popular social media platform across different age groups, with 87% of Gen Z, 72% of Millennials, and 47% of Gen X using it.

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Bill Hartzer

SEPTEMBER 6, 2024

edKangaroo In a game-changing move for the e-commerce world, RedKangaroo, the innovative shopping platform, has just launched a first-of-its-kind cashback feature that rewards customers for social media interactions. RedKangaroo is the first e-commerce platform to understand and harness this dynamic,” Krishnan says.

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The Realtime Report

JULY 19, 2022

Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts. Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. Introducing Jam , a new creator platform to share and listen to bite-sized audio.

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Pixlee

MAY 17, 2021

With shoppable UGC, you can convert more shoppers while building authentic connections with customers. You can use UGC on your social media platforms, but you’re going to benefit a lot more by including some of that content in your social and digital ads. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .

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UGC Authentication Brands Review 52

Likeable

JUNE 23, 2021

Platform preference and reason for use is bound to shift between these groups. So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. . One of our surveyees said, “My most used social media platform is definitely Instagram.

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Platform Statistics Survey Instagram 66

Convince & Convert

JULY 2, 2024

They also trust more than other platforms and prefer YouTube for researching schools. 45% of students listed YouTube as a trusted or strongly trusted platform for news and information. Marketers top 3 platform investments by resources are Instagram, Facebook, and LinkedIn. This is a mistake. Your future depends on it.

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UGC Marketing Education YouTube 130

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media.

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Review Brands Authentication Notification 180

Forbes Social Media

MAY 10, 2021

“I’ve been on this platform since 2009 … and I’ve never heard people’s voices!” one person told me on Spaces.

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Sprout Social

FEBRUARY 13, 2019

Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform. This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social. All the functionality you need, under one roof.

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Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

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Oktopost

SEPTEMBER 2, 2024

With an active presence on LinkedIn, X (formerly Twitter), YouTube, Instagram, TikTok, and Threads, she explains how beehiiv tailors its strategy for each platform, balancing product promotion, education, and engaging memes. In this episode of Behind the Post, Bella Rose Mortel shares how she brings a human touch to B2B marketing at beehiiv.

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B2B Social Media How To Meme 77

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. This kind of content isn’t just valuable – it’s authentic. And in a world where authenticity can set you apart, it’s exactly what your audience craves. Here’s why: 1.

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B2B LinkedIn Wiki Authentication 118

Webbiquity SMM

AUGUST 26, 2024

For targeted advertising, the largest social media platform in the world builds user profiles using the smallest aspects of our social interactions. It’s not difficult to imagine how such content can make social media platforms addictive for users. Whoever said addiction can only be a consequence of substance abuse?

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Social Media Sentiment Marketing Analysis 185

The Realtime Report

JULY 29, 2024

This encompasses likes, comments, shares, and platform-specific interactions. Know Where to Find Engagement Metrics Major social media platforms like Twitter, Instagram, and TikTok provide native analytics for tracking engagement. Understand Your Platform Each social media platform has unique metrics, trends, and culture.

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Engagement Social Media Strategy Tips 91

Jon Loomer

FEBRUARY 22, 2023

It allows Meta to get more people verified, which improves the authenticity of the platform (which Meta claims to value). Authenticity assured. Meta says that this is important to assure authenticity, but it will also create confusion (and more customer support issues) when people cancel. But, what happens if you cancel?

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Products Badge Authentication Issues 167

Ignite Social Media

JULY 6, 2023

This foundation will guide your social media efforts and ensure consistency across platforms. Identify your target audience’s demographics, interests, and preferred social media platforms. Embrace Authenticity: Authenticity is the cornerstone of personal branding.

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Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Authentic UGC serves as social proof that your brand delivers on its promises and creates quality products that inspire loyalty. Source What are the Benefits of UGC for B2B Marketing?

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Oktopost

JULY 8, 2024

Platforms like LinkedIn, Twitter, and Facebook are now indispensable tools for connecting with potential customers, building brand awareness, and nurturing leads. These interactive online events provide a platform for thought leadership, nurturing relationships with potential customers, and showcasing your expertise.

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Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

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Platform Social Media Small Business Instagram 78

Sprout Social

SEPTEMBER 25, 2024

In fact, this shift is creating new opportunities on the Meta-owned platform. Also, research shows US adults are more likely to make a purchase directly on Facebook than on any other social media platform. The platform has over 3.065 billion monthly active users , with the largest chunk in the US being adults between 25-34 years old.

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Influencer Facebook Marketing Campaign 70

Bill Hartzer

MAY 15, 2024

For many, gaming is more than just entertainment; it’s a space where they can be their true selves, with 72% affirming they feel authentic while playing online. Furthermore, 80% of gamers want fair rewards for content creators and influencers, indicating a demand for equity and authenticity in brand partnerships.

Brands 88

Brands Authentication Study Influencer 88

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Super Soul Sunday.

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