Pixlee

JUNE 29, 2020

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically. Authenticity here is key. Aspiring for Better.

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Authentication Brands UGC Construction 91

Sprout Social

AUGUST 16, 2022

Across platforms, young people have decided to share it all, from messy break-ups to professional failures. Should platforms build themselves around the current moment? Should platforms build themselves around the current moment? BeReal is a social media platform built around spontaneity. What is BeReal?

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Authentication Social Media Notification Curation 77

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

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Platform Engagement Loyalty API 91

Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. Actively Engage on the Platform. How can you do that?

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Small Business Instagram Platform How To 204

Mindjumpers

MAY 26, 2016

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. The Drivers.

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Authentication SMS Influencer Advertising 100

Oktopost

JANUARY 26, 2022

But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Meet Gabriela Henault.

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Authentication Strategy Brands B2B 62

agora pulse

MAY 18, 2019

Crafting and maintaining a brand voice unique to your business is an essential part of establishing a strong social following and using your social marketing to make a bigger impact on and off platform. Your brand voice must be consistent across all platforms for it to be most impactful and help you define your brand overall.

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Authentication Platform Social Media Brands 101

Waxing UnLyrical

FEBRUARY 26, 2011

Yea, sometimes the tools are funky, you have to get used to the platforms, etc. Here’s some of what folks had to say: Kalyn Risker said [sic]: “when they use a ‘real’ pic and are they are authentic in their post. And Julie Turner : “Authenticity.&#. Authenticity. The real challenge.

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Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

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Platform Tips Buy Instagram 109

Bill Hartzer

OCTOBER 5, 2023

Authentic reviews and humorous content were found to be instrumental in connecting with 56% of consumers. YouTube emerged as the most popular social media platform across different age groups, with 87% of Gen Z, 72% of Millennials, and 47% of Gen X using it.

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Research Influencer Social Media Sports 149

Pam Moore

MAY 30, 2018

Our platform works while we sleep, literally. Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Get more leads and sales while you sleep: How to build a personal brand and online platform that generates leads while you sleep.

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Authentication Brands Training Social Networking 124

Audiense

JUNE 6, 2022

Recommendations and endorsements from real people come off as more authentic and reliable.

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Platform Engagement Influencer Authentication 148

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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Advertising Social Media Strategy Authentication 238

The Realtime Report

JULY 19, 2022

Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts. Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. Introducing Jam , a new creator platform to share and listen to bite-sized audio.

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Platform SMS Trends Curation 91

Likeable

JUNE 23, 2021

Platform preference and reason for use is bound to shift between these groups. So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. . One of our surveyees said, “My most used social media platform is definitely Instagram.

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Platform Statistics Survey Instagram 66

Pixlee

MAY 17, 2021

With shoppable UGC, you can convert more shoppers while building authentic connections with customers. You can use UGC on your social media platforms, but you’re going to benefit a lot more by including some of that content in your social and digital ads. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .

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UGC Authentication Brands Review 52

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media.

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Review Brands Authentication Notification 176

Bill Hartzer

APRIL 4, 2024

out of 10 on platforms like Instagram Reels and TikTok, a figure that towers 73% above the industry norm. The Entertainment Score, a unique metric developed by Dash Hudson, measures the effectiveness of content in capturing and maintaining audience attention on short-form video platforms.

Airlines 87

Airlines Social Media UGC Authentication 87

Forbes Social Media

MAY 10, 2021

“I’ve been on this platform since 2009 … and I’ve never heard people’s voices!” one person told me on Spaces.

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Authentication Twitter Platform Social Media 82

Blog2Social

APRIL 21, 2024

The platform opens a vast opportunity for businesses to reach relevant audiences and grow brand awareness. With over two million monthly active users, Instagram has become one of the most favored social media apps of Gen Z. Instagram’s features help you grow your business in many ways.

Instagram 64

Instagram Strategy Marketing Authentication 64

Sprout Social

FEBRUARY 13, 2019

Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform. This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social. All the functionality you need, under one roof.

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Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

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Platform Social Media Tumblr Reddit 119

Ignite Social Media

JULY 6, 2023

This foundation will guide your social media efforts and ensure consistency across platforms. Identify your target audience’s demographics, interests, and preferred social media platforms. Embrace Authenticity: Authenticity is the cornerstone of personal branding.

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Social Media Tips Authentication Resources 167

Jon Loomer

FEBRUARY 22, 2023

It allows Meta to get more people verified, which improves the authenticity of the platform (which Meta claims to value). Authenticity assured. Meta says that this is important to assure authenticity, but it will also create confusion (and more customer support issues) when people cancel. But, what happens if you cancel?

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Products Badge Authentication Issues 165

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content.

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Social Media Tips Marketing UGC 226

Social Media Network Marketing

FEBRUARY 27, 2024

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Video Dominance: Short-form videos have emerged as a powerhouse in social media marketing, with platforms like TikTok leading the charge.

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Trends Social Media Meme Authentication 56

Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 103

Influencer Brands Collaboration Authentication 103

Bill Hartzer

JANUARY 25, 2024

Atly , the trailblazing social mapping platform, has just rolled out its latest feature, ‘Follow Your Friends.’ Atly users can now seamlessly follow their friends within the app, unlocking a treasure trove of recommendations that go beyond the generic reviews found on other platforms.

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Features Authentication Review Issues 95

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

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Platform Social Media Small Business Instagram 78

Bill Hartzer

FEBRUARY 2, 2024

Focusing on the Essence: People Who Matter Amidst rising concerns over privacy and safety on major social media platforms, Noteit has strategically positioned itself as the antidote. The announcement of a major redesign signals a bold move to strip away the noise from social media and resurrect the magic of authentic relationships online.

Social Networking 95

Social Networking Widget Privacy Authentication 95

Bill Hartzer

FEBRUARY 23, 2024

In a landmark move set to revolutionize social networking and dating, Yuzu, a pioneering platform catering specifically to the Asian community, has officially launched on both the iOS app store and Google Play store.

Communities 95

Communities Authentication Social Networking Platform 95

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Super Soul Sunday.

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Communities Platform Video Fashion 100

Ignite Social Media

SEPTEMBER 18, 2023

TikTok is a very creative platform, so you can use many options and video styles when you don’t have someone to feature. Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand. The algorithm is excellent like that.

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Brands Content UGC How To 110

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

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Social Media Strategy Exercises Retail 113

Ignite Social Media

NOVEMBER 27, 2023

Can we authentically connect it back to our brand mission and values? But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Choosing Trends That Align With Your Brand Goals The key to successfully using trends for your brand is relevance. Adjust your approach accordingly.

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Trends Social Media Brands Meme 167

Pam Moore

JUNE 12, 2019

Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and business strategies, tactics and plans.

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Authentication Strategy Brands Twitter 111