Internal Facebook Poll Shows Decline in Staff Sentiment Around Whether the Platform is 'Good for the World'

Social Media Today

A recent survey of Facebook staff found that 51% of them agreed that the platform is 'good for the world', down from 70% just over a year ago

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool.

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The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Sentiment analysis uses natural language processing, text analysis, and computation linguistics to extract the emotional tone of social media posts, news reports, blogs and more. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.

The sea change in Twitter sentiment

Direct Marketing Observations

I know, some of you are going to fire back and say “What conversations?&# You’ll say, “Twitter is not a platform for conversations and never was.&# I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report.

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Plot your social media sentiment against your NPS scores.

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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. Are you surprised that there wasn’t more variation on brand sentiment by social networking site (ex: did you expect Facebook or Google+ users to be less critical than Twitter users, or vice versa)? The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.

The Ultimate Breakdown of Social Video Metrics for Every Platform

Hootsuite

For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. YouTube analytics are (obviously) integral to your success on the platform. Social video metrics track the success of your video content.

Facebook Releases New Report Underlining the Economic Benefits of the Platform

Social Media Today

As it works to counter negative sentiment around data misuse, Facebook has released a new report highlighting its economic benefits in Australia

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

It will help identify which platforms to focus on for success, develop a solid posting strategy, and even help optimize post timing and scheduling. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. A solid audit allows you to categorize and analyze all your posts, on each platform and as a part of your overall campaign. Guest post by Kevin Conner.

15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. For brands, Clubhouse is a great platform for awareness and engagement.

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Platforms like Hustle allow you to text subscribers using the same local phone number over time.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. can be instantly translated into a comprehensive analytics platform on the fly.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage. You can track everything from engagement, top influencers over time, sentiment, topics, competitors and more.

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Explosive growth on a platform does not (often) come with great marketing results for brands. Different platforms, different media, different user experiences, etc. You would think that as the Internet took hold, that this sentiment would dissipate. Once the formats become validated (it was hard to argue that search and email are not effective marketing channels), the discourse shifted to specific platforms. you're not advertising effectively on this platform.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic. What is rule based tagging ?

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. I am a strong believer that social sentiment and voice of the customer cannot be sequestered in some nether region of an organization.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself.

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Four Metrics for Measuring Social ROI

Mindjumpers

Brand awareness relates to how a brand’s exposure throughout different social media platforms leads to a significant increase in the number of people recognizing the brand’s identity and attached attributes (logo, colors, slogan etc.). Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived.

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What is brand monitoring and why is it important?

Sprout Social

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Monitoring tools like Sprout Social let you access a detailed sentiment analysis.

How tracking social media shares can strengthen your campaigns

Sprout Social

The good news is that most social platforms offer ad types that make it a cinch to take an organic post and transform it into an ad. Determine which social platforms are your top priorities. Dig into sentiment analysis to see how your customers feel.

Escalation management: how to keep social customers happy

Sprout Social

The end result is more satisfied customers and positive sentiment via social. Below is an example of escalation management using Sprout, serving as an all-in-one place for reps to tag issues by tier , go back-and-forth via comments and reply to customers without leaving the platform.

10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

You wouldn’t let your other social media platforms go unmonitored and unchecked, and Glassdoor should be no different. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

The do’s and don’ts of building a world-class employer branding program

Sprout Social

These days, people turn to social media, job boards and employer branding platforms to inform their job search. This starts by identifying the resources you’ll need to execute your employer branding plan and the platforms where you’ll promote your brand and EVP.

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We Are Not (That) Social Media

Twist Image

Still, can anyone truly argue with this sentiment? Through that time, the sentiment of all things related to Six Pixels of Separation (the blog, the podcast , writing for other publications , radio appearances , public speaking , business books , etc.) Pre-social media, if you had ideas to share, you needed someone else's platform. Some become influencers on this platform. These platforms wind up creating celebrities on their own. platform.

Be More Human Without Being Too Personal To Build Your Brand

Twist Image

In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. platform. There's a new discourse happening online. As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online. That's a big deal.

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results.

Top 8 Talkwalker Alternatives

Keyhole.co

Their platform offers a live feed of your mentions to track your conversations. They also provide mention analytics, influence score, sentiment analysis, and a variety of alert options. The marketing platform Falcon.io

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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Save time, as all your social media analytics are available to you in one platform. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Good sentiment analysis with accuracy of up to 80%.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. This trend toward growth and diversity means that no one social platform or channel can be ignored.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics. Manage social media teams in more than one country all from one platform.

Why Investors Need to Use Social Media

Convince & Convert

Stories often break on the platform hours before major news corporations have mentioned them, which is something shrewd investors have started to monetize. So how can investors make the most of various social media platforms? What began as a humble microblogging platform has evolved in recent years to become the most instantaneous news hub on the planet. The decrease in value just 25 minutes after the drop in sentiment demonstrates just how crucial Twitter is to judge stocks.

The 7 Most Important Social Media Marketing Metrics

Keyhole.co

Brand mentions and sentiment. As social media platforms’ value to marketers increases, platforms are adding reporting features. Whether it is tracking your campaigns, your daily social media management across all platforms, etc.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing. And there is so much more you can do with sentiment analysis tools to make sure you spot troubles ahead.

4 experts on the social customer care metrics that fuel their top goals

Sprout Social

Social media is more than a platform for brand marketing and advertising. Improve customer satisfaction and sentiment. Key metrics: Positive and negative sentiment. When using listening for customer support, your primary focus should be on sentiment.

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. Facebook allows for granular targeting that other platforms can’t offer. For example, it quantifies sentiment and the influence of individual users.

45 of the Best Social Media Analytics Tools

agora pulse

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports.

What is Social CRM and How to Make It Work for You

Oktopost

Every like, click, and share that touches on your business is valuable information, but it’s hard to track all of this information across multiple platforms. With Social CRM, businesses get more detailed insights into customer sentiments and behavior.