Bill Hartzer

MARCH 3, 2025

A recent study found that nearly half of women have abandoned at least one social media platform in the past year. Enter UP , a new social platform created by Uplevyl, a female-led tech company. Social media can feel like the Wild Westmisinformation, harassment, and privacy concerns run rampant.

Platform 78

Platform Social Media Privacy Energy 78

Social Media Strategies Summit

NOVEMBER 7, 2018

And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide? Houseparty, The platform to engage Gen-Z.

Platform 274

Platform Social Media Influencer Trends 274

Social Media Strategies Summit

FEBRUARY 28, 2025

First, the platform has approximately 230 million users in the US. Image source Convinced about the platforms marketing potential? Oklahoma State University LinkedIn School page: Oklahoma State University Followers: 243,000 So far, weve focused on the organic side of LinkedIn, but the platform also has plenty to offer advertisers.

Examples 163

Examples LinkedIn Newsletter UGC 163

Webbiquity SMM

JULY 30, 2024

I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. Instagram rewards you with more engagement with reels, because they are using this feature to convince people to use their platform instead of TikTok.

B2B 175

B2B Instagram BuzzStream Hubspot 175

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Consumers use social media to discover holiday gifts Consumer holiday spending is still subtly increasing despite inflation and an uncertain economy.

Influencer 119

Influencer Social Media Survey Trends 119

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. What is a social media network? But times have changed.

Social Media 120

Social Media Brands Reddit B2B 120

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Now: It’s a mystery.

B2B 148

B2B How To HootSuite Statistics 148

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

JANUARY 22, 2025

You need to mind how you approach the platform. However, no business should hop on a social platform just because. Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. The platform is a goldmine for reaching specific roles in specific industries.

Examples 125

Examples LinkedIn Strategy Content 125

Social Media Today

SEPTEMBER 25, 2023

AI bots are becoming more prominent, peddling scams and spam on social networks.

Platform 200

Platform Social Networking 200

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. Unlike platforms where anonymity allows for speculation and rumors, LinkedIn’s professional context pushes users to consider the reputational impact of every post.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. Repurpose TikTok content and campaigns Repurpose content and campaigns you planned to post on TikTok for use on alternative platforms.

Brands 123

Brands Influencer YouTube Hosting 123

Ignite Social Media

JULY 9, 2024

In the fast-paced world of social media marketing, video content reigns supreme. Short-form videos, in particular, have exploded in popularity across platforms. Understanding how different platforms measure video views is important to gauge your content’s performance and optimize your strategy accurately.

Social Networking 97

Social Networking Video Metrics Embedding 97

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Brands 128

Brands Travel Metadata Feed 128

Hootsuite

SEPTEMBER 18, 2024

There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in. Our research found that government institutions post on X and Facebook more often than on other social platforms — an average of over 10 times a week.

Research 104

Research Social Media HootSuite Sample 104

Hootsuite

SEPTEMBER 18, 2024

There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in. Our research found that financial institutions post on Facebook more often than on other social platforms — an average of over 7 times a week.

Data 106

Data Social Media HootSuite LinkedIn 106

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. LinkedIn: 2.2%

Research 101

Research Social Media HootSuite ROI 101

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

B2B 118

B2B Team Social Media Management Analysis 118

Oktopost

JULY 8, 2024

The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine. Platforms like LinkedIn, Twitter, and Facebook are now indispensable tools for connecting with potential customers, building brand awareness, and nurturing leads.

B2B 105

B2B Influencer ROI Authentication 105

Social Media Today

SEPTEMBER 25, 2023

AI bots are becoming more prominent, peddling scams and spam on social networks.

Platform 178

Platform Social Networking 178

Buffer Social

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. Crossposting is when you share the same (or similar) content on multiple social media accounts. What is crossposting?

Social Media 118

Social Media Hashtag Instagram Social Media Management 118

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Why is Pinterest a valuable platform for brands?

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Buffer Social

DECEMBER 5, 2024

First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.

Analytics 95

Analytics Social Media Tools Price 95

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

Products 130

Products Social Media Brands How To 130

Hootsuite

SEPTEMBER 16, 2024

It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play. Our research found that educational institutions post on X and Facebook more often than on other social platforms — an average of 9 times a week.

Education 97

Education Research Social Media HootSuite 97

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 245

Social Media Tips Marketing UGC 245

Sprout Social

DECEMBER 17, 2024

This helps you understand how your posts are reaching people on the platform. Unlike most platforms, it includes reporting for other genders for followers whose gender identity doesnt fit the male and female binary. This helps you understand what to post on each social media platform , including Threads.

Analytics 95

Analytics Metrics Patterns Report 95

Sprout Social

SEPTEMBER 18, 2024

Certain platforms are more popular in different countries; Southeast Asia has several good examples of this. In 2024, Facebook is the most popular social media platform in most countries. The first stage of your strategy should involve choosing the right platform for your chosen audience.

Social Media 128

Social Media Strategy Marketing Influencer 128

Buffer Social

DECEMBER 2, 2024

Social media links make it easy for people visiting your website to find your business on social media — an essential first step toward growing your audience. Since every company has a different branding style, you might not want to use a social media platform's traditional icon styling. Download it here.

Social Media 110

Social Media Guidelines Badge Features 110

Sherrilynne Starkie

MARCH 24, 2018

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. Facebook will continue to be an effective marketing platform.

Social Media 284

Social Media Facebook Privacy Marketing 284

Buffer Social

MARCH 10, 2025

Everyone talks about how different social media platforms are, and it’s not hard to see why. At first glance, this might make these platforms seem more alike than we’d expect. We chose this metric because it’s the only one that can be directly compared across all three platforms.

Patterns 82

Patterns Analysis Comparison Data 82

Social Media Today

JULY 23, 2020

With online shopping on the rise, Google's looking to ensure it doesn't lose out to the increase of on-platform buying options on social networks.

Buy 218

Buy Google List Products 218

Social Media Today

FEBRUARY 13, 2020

Facebook has announced a new agreement with Reuters which will see the company work with The Social Network to detect and address misinformation on its platform.

Facebook 217

Facebook Social Networking Platform Company 217

Buffer Social

FEBRUARY 26, 2025

Now, the platform is updating the grid preview to 4:5 (1080 x 1350 px), giving posts a taller, more dynamic look. To maintain consistency across social networks, images in the queue and calendar views still appear in 1:1 format, but this does not affect how they are published on Instagram.

Instagram 118

Instagram Feed Feedly Mobile 118

Sherrilynne Starkie

OCTOBER 12, 2018

After a successful pilot program, Google is opening applications for its GNI Cloud Credit Program to give qualifying news publishers with fewer than 1,000 employees the opportunity to apply for up to $100,000 each in Google Cloud Platform credits, as well up to $50,000 in implementation support. — SS. We’ll miss you G+.

Google 279

Google Film Instagram News 279

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. by u/BreakfastAntelope in socialmedia Social media analytics tools can help you answer questions like: Is it worth it for my business to keep posting on Pinterest?

Analytics 112

Analytics Social Media Tools HootSuite 112

SocMed Sean

FEBRUARY 17, 2022

Job hunting is a job by itself, and if you're currently looking for work, chances are you're using social media networks to extend your search, which is a brilliant step. With over 800 million users worldwide, LinkedIn is one of the most popular social networks. LinkedIn is no longer a secure platform.

LinkedIn 214

LinkedIn Social Networking Meme Applications 214