I am ready to proclaim that 2016 will be the Year of Mobile. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense. The world is mobile. Among the topics this time around was mobile marketing. The Mobile Dichotomy. MORE
Last Spring those of us at Razoo began analyzing mobile web solutions. Case Studies Mobile 2012 Chuck Martin Frank Warren fundraising Give to the Max Day innogive mobile PostSecret third screenThe following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today. There was a big debate because traffic was in the low single digits, but partly as a result of reading Chuck Martin’s Third Screen, we decided [.]. MORE
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing MORE
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. MORE
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. How long will mobile ubiquity take? mobile. mobile app. mobile data. MORE
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. MORE
Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. MORE
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. MORE
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. MORE
I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. It’s available for just about every platform. Quickbooks Mobile. MORE
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads. MORE
Among the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. MORE
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. MORE
It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. And that means avoiding these common mobile-related mistakes. MORE
Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. MORE
Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. The ecosystem - at the core - is mobile. mobile. MORE
Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). However, user growth was disappointing for the platform. MORE
Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. Mobile donation page. But this is a huge mistake when it comes to mobile giving. MORE
Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. MORE
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads. MORE
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. MORE
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. MORE
Facebook announced the launch of Messenger Platform v1.2, Other new features in Messenger Platform v1.2 Facebook introduced Messenger Platform v1.2 Developers can get more details here about this enhanced Messenger mobile web view experience here. MORE
Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support. MORE
With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. MORE
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. A platform that enables our customers (bars, music venues, discos etc.) The mobile consumer. MORE
To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. Weibo has 500 million registered users – 290 million being monthly PC users and 106 million mobile users. MORE
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. MORE
Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Readers: What are your initial thoughts on Facebook’s Instant Games platform? MORE
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts? MORE
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Like other educational media platforms, we don’t “sell” our partners. MORE
Mobilizing target networks online. During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Tweet. SXSW is a sizzling hub for the rising stars of social media. MORE
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Mobile App User Retention Rates May Be Worsening. MORE
Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Twitter’s mobile advertising revenues in the US will total $129.7 MORE
Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Guest Post by Karen Freberg. MORE
Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile. MORE
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. MORE
mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). MORE
Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens. MORE
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile. MORE
The other day I wrote about finding some information about the upcoming HTML5 platform for mobile launch awhile back. I had images, HTML, and the entire mobile SDK to look at and play with - all available publicly when I found it. Facebook HTML5 Mobile Platform's Potential. MORE
Mobile ads are not Internet ads. Mobile ads are not like other ads. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. As a consumer, how often have you clicked on a mobile ad. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. MORE
Like any business model there are challenges to opening an online store, with the prime one being selecting the right eCommerce platform to launch your business. innovations, the platform is speedy, lightweight and easy to get acquainted with. MORE
Buzz Marketing for Technology
FEBRUARY 18, 2015
Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
Puzzle Marketer
MARCH 15, 2013
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing
Mindjumpers
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media.
Waxing UnLyrical
FEBRUARY 24, 2016
Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Guest Post by Karen Freberg.
SocialTimes Twitter
SEPTEMBER 22, 2016
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads.
Mindjumpers
OCTOBER 22, 2014
With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.
Stay N' Alive
OCTOBER 11, 2011
The other day I wrote about finding some information about the upcoming HTML5 platform for mobile launch awhile back. I had images, HTML, and the entire mobile SDK to look at and play with - all available publicly when I found it. Facebook HTML5 Mobile Platform's Potential.
Webbiquity SMM
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.
SocialFish
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences.
Kikolani
SEPTEMBER 15, 2014
Like any business model there are challenges to opening an online store, with the prime one being selecting the right eCommerce platform to launch your business. innovations, the platform is speedy, lightweight and easy to get acquainted with.
Mindjumpers
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. A platform that enables our customers (bars, music venues, discos etc.) The mobile consumer.
Janet Fouts
JANUARY 1, 2013
I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. It’s available for just about every platform. Quickbooks Mobile.
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts?
Convince & Convert
APRIL 10, 2015
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.
The Realtime Report
SEPTEMBER 7, 2012
Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Twitter’s mobile advertising revenues in the US will total $129.7
SocialTimes Facebook
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. And that means avoiding these common mobile-related mistakes.
Twist Image
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. How long will mobile ubiquity take? mobile. mobile app. mobile data.
Geoff Livingston
APRIL 2, 2012
Last Spring those of us at Razoo began analyzing mobile web solutions. Case Studies Mobile 2012 Chuck Martin Frank Warren fundraising Give to the Max Day innogive mobile PostSecret third screenThe following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today. There was a big debate because traffic was in the low single digits, but partly as a result of reading Chuck Martin’s Third Screen, we decided [.].
The Realtime Report
APRIL 30, 2014
Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). However, user growth was disappointing for the platform.
The Realtime Report
DECEMBER 18, 2012
Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads.
Waxing UnLyrical
AUGUST 12, 2015
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Like other educational media platforms, we don’t “sell” our partners.
The Realtime Report
DECEMBER 4, 2012
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads.
Mindjumpers
OCTOBER 26, 2011
mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over).
The Realtime Report
MAY 30, 2014
Among the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.
SocialFish
MAY 16, 2016
Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. Mobile donation page. But this is a huge mistake when it comes to mobile giving.
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth.
Simply Measured
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile.
Direct Marketing Observations
NOVEMBER 9, 2012
Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide.
SocialTimes Facebook
SEPTEMBER 12, 2016
Facebook announced the launch of Messenger Platform v1.2, Other new features in Messenger Platform v1.2 Facebook introduced Messenger Platform v1.2 Developers can get more details here about this enhanced Messenger mobile web view experience here.
Mindjumpers
OCTOBER 27, 2014
To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. Weibo has 500 million registered users – 290 million being monthly PC users and 106 million mobile users.
SocialTimes Facebook
NOVEMBER 29, 2016
Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Readers: What are your initial thoughts on Facebook’s Instant Games platform?
Twist Image
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. As a consumer, how often have you clicked on a mobile ad. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices.
Convince & Convert
FEBRUARY 26, 2016
I am ready to proclaim that 2016 will be the Year of Mobile. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense. The world is mobile. Among the topics this time around was mobile marketing. The Mobile Dichotomy.
Mindjumpers
APRIL 25, 2012
Mobilizing target networks online. During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Tweet. SXSW is a sizzling hub for the rising stars of social media.
Convince & Convert
JULY 4, 2014
Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use.
Twist Image
APRIL 1, 2016
Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. The ecosystem - at the core - is mobile. mobile.
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.
The Realtime Report
MAY 16, 2017
Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens.
Twist Image
AUGUST 19, 2016
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Mobile App User Retention Rates May Be Worsening.
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