Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Assumption 2: Build a platform. Building a New Kind of Cruise Community.

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? What does mobile mean to your company?

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Remember that Google’s bringing tweets back into search results, and on Tuesday, its new mobile-friendly approach goes into effect.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

How Black Lives Matter used social media to mobilize

Socialmedia.biz

Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media. The rise of #BlackLivesMatter, along with #MeToo and #MAGA in recent times has sparked widespread debate on the effectiveness of using social media platforms for social activism, and political engagement.

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Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. Besides social media platforms as Facebook, geo-localising applications are popular amongst smartphone users who check into locations or tag the location onto a photo. Statistics: Facebook on Mobile [INFOGRAPHIC].

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Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. They are most likely using this already with their friends and consuming content from brands, so they can get some experience using this platform professionally. Snapchat: An Emerging Platform for Teamwork and Collaboration.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Transparency of Community. Similar Posts: BigMarker.com: Social Network for Communities.

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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. You can also add new assets to the library on the mobile app.

Mobile 101

Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Information travels at breakneck speeds across multiple platforms giving users a myriad of choices for how they receive information. The community was scanning, spending less than a minute on a post. The Transistor Radio and the Dawn of Mobile Media.

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7 Awesome eCommerce Platforms For Small Businesses

Kikolani

Like any business model there are challenges to opening an online store, with the prime one being selecting the right eCommerce platform to launch your business. Luckily, there are powerful eCommerce platforms specifically designed to meet your needs – allowing you to increase sales and attract more customers. innovations, the platform is speedy, lightweight and easy to get acquainted with. Magento Community Edition.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Facebook’s Insights seemed overwhelmingly original when they first rolled out, but now every social platform has pretty strong native social media analytics and reporting features. It Doesn’t Offer Publishing for the Platforms You Use Most . You may find that some tools may not help you on more “niche” social media platforms. Platforms like YouTube, Pinterest, and Facebook Groups can be a wildcard. . How to Activate Your Social Media Audience and Communities.

How to Be Successful Across All Social Platforms

Convince & Convert

Brad Walters , Director of Social Media and Emerging Platforms for Lowe’s Home Improvement , joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results.

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. To learn more about the new Google+ mobile additions, see the Oringal Post.

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. To learn more about the new Google+ mobile additions, see the Oringal Post.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response. A community participates.

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. In other words, Nike trusts their employees to act as they see fit to connect the Nike brand with the community. We’re focused consistent Nike messaging across platforms – making sure that our conversations reflect the nature of the stories we’re trying to tell.

The Ideal Cover Photo Size for Each of the Major Social Media Platforms

Buffer Social

While there isn’t a one-size-fits-all cover photo size for all the social media platforms, the information is out there. The best cover photo size for all major social media platform. Some social media platforms display cover photos slightly different on the desktop and on mobile. But in general, here are the ideal cover photo sizes for the platforms with a cover photo. Your cover photo will look slightly different on mobile. .

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. In other words, Nike trusts their employees to act as they see fit to connect the Nike brand with the community. We’re focused consistent Nike messaging across platforms – making sure that our conversations reflect the nature of the stories we’re trying to tell.

Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Do they involve &# social media,&# “Web 2.0,&# “new media,&# “mobile,&# “enterprise 2.0,&# or “collaboration?&#. If so, Mr. Popularity may be taking over your community and the worst part of it all? This makes your communities far more social media and technology-oriented than your organization really is. I’ve actually experienced the pros and the cons of being Mr. Popularity on our own hello.bah.com community a few years ago.

Connecting creatively with your community: Introducing Sprout Social’s Dropbox integration

Sprout Social

As your team grows and becomes more distributed (both physically and within your business), so do your files–across different platforms, apps and communication channels. Seeing is believing.

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. A Prime Opportunity Within a Mobile-First Landscape.

Everything You Need to Know About IGTV, Instagram?s Long-Form Video Platform

Ignite Social Media

Instagram hit the social media community with some major news this week. This new feature, which lives within Instagram and also as a standalone app, is optimized for long-form, mobile-friendly video content. If you’re wondering what exactly the deal is with this new video platform and how your brand might be able to leverage it, look no further. Primarily, its content is meant to satisfy mobile-first video.

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Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. If you were to look at a chart of the online communities of the greatest size and reach, how do you think that chart might look? There’s another community that is right on the heels of these social media giants.

The Importance of Localized Branded Content on Social Media

Mindjumpers

What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there. The popular social media platforms support this fact with a range of functions. Another step was the Global Pages feature highlighting the value of local community management. Instagram is a location-based platform by nature, since location has been part of the founders visions since the beginning.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Leverage data to refine your audience, market, content and social platform priorities. Private support community answers your questions and connect you with other business leaders just like you. 100% mobile responsive system provides a seamless experience across mobile devices, tablets, smartphones and desktop computers. Build community and earn support of evangelists to amplify your story and purpose.

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

We help our clients optimize brand awareness, leads and sales with integrated digital, social and brand conversation platforms that connect even the most unsexy brands with customers in meaningful ways. SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. Based on our experiences, we’ve developed the following tips to help small businesses understand how to incorporate text messaging, mobile-optimized email, and QR codes to complete digitally.

Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users. Instagram is a growing mobile-only social media platform that shouldn’t be ignored by brands in their social media activities.

How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. In addition, I provide tips to help you get your cyber house (online digital and social platform) in order as well as provide you with unique ideas for special offers that your target customers will want to act on!

Writing for Mobile Blog Readers

ProBlogger

This guest post is by Brian Milne of the BlogHyped Blog Promotion Community. As far as you know, your blog is mobile friendly. You’ve optimized the design for mobile devices using plugins such as WPtouch. You’ve started serving Google mobile ads. Heck, you even have your own mobile app. Copyright Aaron Amat - Fotolia.com But are you turning away mobile readers with your content? But with mobile users making up between 5% (global) and 8.2% (U.S.)

The Importance of Local Activation on Social Media: India

Mindjumpers

Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Unique Mobile Users: 590 million – a penetration rate of 46%. Mobile Internet Users: 159 million – 45% of all internet users. Mobile Social Media Users: 97 million, +5% since July 2014. Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. How to leverage hashtags to nurture community. How to Activate Your Social Media Audience and Communities Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account.

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. It is a communications vehicle, a platform for you to build relationships, to establish thought leadership.

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How the BBC is Approaching News Coverage on Social Media

Convince & Convert

Engage with a new generation of viewers who over-index on mobile and tablet use and favor short-form pieces of content on the topics they care about. An incredible tragedy with many layers and breaking news developments, BBC Shorts has done a good job of mixing audio with visuals to tell the story and keep its community informed. Social Media Case Studies BBC instafax jessica gioglio mobile platforms news social image of the week social media strategy

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service? Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. The same strategies, tactics and approaches that worked the past 5 years are not necessarily working the same today.

A Social Media Status Quo Pt.1-Japan

Mindjumpers

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. We’ve taken a look at some of the leading social platforms and emerging new trends in the land of the rising sun. Local community manager Kiran Larange shares his knowledge.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live to connect with your local community and influencers / thought leaders. Free webinars: We are launching a series of webinars and a comprehensive training platform to dig even deeper. Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media.