Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust.
How to Improve Your PR Content Strategy with Influencer Marketing
MARCH 28, 2017
What makes influencer marketing better than the word-of-mouth strategy? Scott Ragin has some tips that will help you develop your own influencer marketing campaign. The post How to Improve Your PR Content Strategy with Influencer Marketing appeared first on Spin Sucks.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. By Sue Duris.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution?
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. SMS Marketing.
7-Step Facebook Marketing Strategy to Dominate 2017
APRIL 10, 2017
For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing?
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Unfortunately, out of this majority, only 26 percent believe their strategy is effective.
Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
A content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. A Fully-formed Strategy . Successful content marketing takes commitment. By Rick Riddle.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future.
Your Marketing Strategy Needs to Keep Pace with Digital Culture
Buzz Marketing for Technology
NOVEMBER 8, 2013
But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. Posted in Innovation.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? It is not a magic marketing bullet by any means.
Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. If you’re doing content marketing right (and avoiding ghostwriting pitfalls ), you’re writing for an audience. Fifty-nine percent of marketers repurpose content two to five times. By Kelsey Meyer.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.
The Importance of Content Marketing When Building SEO Strategies [Infographic]
NOVEMBER 27, 2012
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.
The Importance of Healthy Internet Marketing Strategies
JULY 8, 2013
As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. “UX is the bread and butter of your marketing efforts.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. 78% of CMOs think that custom content is the future of marketing.
How to Create a Content Marketing Strategy
Convince & Convert
OCTOBER 18, 2014
Content marketing strategy isn’t a nice to have, it’s a requirement. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. Is SMS Marketing Still a Viable Strategy?
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
Life is where you learn to be human, and any communications strategy is about connecting with humans. Building a Communications Strategy. It takes time to craft and implement a successful communications strategy. The same holds true when you build a communications strategy.
5 Tips to Incorporate Design Elements Into Your Marketing Strategy
JANUARY 20, 2016
Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Who is the target audience that your products or services are being marketed to? Guest Post by Sara Theisen.
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Have you determined a content marketing strategy?
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. Youtility is marketing upside down.
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.
The Four Pitfalls (and Fixes) of Your PR Content Strategy
APRIL 6, 2017
There are lots of excuses marketers have for not having a PR content strategy, which creates many pitfalls. The post The Four Pitfalls (and Fixes) of Your PR Content Strategy appeared first on Spin Sucks.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. How to Market like a Musician.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?”
20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy
Convince & Convert
JANUARY 25, 2017
What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Read more about the power of brand ambassadors and influencer marketing. Is it working?
Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.
Fitting The Social Media Cube into a Round Marketing Strategy
OCTOBER 15, 2012
What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach.
How To Monitor Your Three Essential Internet Marketing Strategies
Techipedia: Tamar Weinberg
NOVEMBER 22, 2011
Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. How To Monitor Your Three Essential Internet Marketing Strategies is a post written by Tamar Weinberg. ].
Capital Campaign Marketing Strategies for the Tech-Savvy
MARCH 8, 2017
For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. So give the people what they want, and include it in your content strategy. The Key to Content Strategy Success.
The Importance of Brand Recommendations in Your Marketing Strategy
SEPTEMBER 1, 2013
Knowing why and how consumers use recommendations will help you create more effective marketing programs. A recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers.
8 Downright Awesome Reasons to Create a Video Marketing Strategy
AUGUST 17, 2015
Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials?
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. YouTube is actually as much about social media marketing as it is about video marketing. The strategy is for them to share their audiences. By Matthew Yeoman.