14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution?

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Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

Trending Sources

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. SMS Marketing.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? It is not a magic marketing bullet by any means.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing?

The Importance of Healthy Internet Marketing Strategies

Idaconcpts

As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. “UX is the bread and butter of your marketing efforts.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. 78% of CMOs think that custom content is the future of marketing.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. Is SMS Marketing Still a Viable Strategy?

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How to Create a Content Marketing Strategy

Convince & Convert

Content marketing strategy isn’t a nice to have, it’s a requirement. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if

5 Tips to Incorporate Design Elements Into Your Marketing Strategy

Waxing UnLyrical

Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Who is the target audience that your products or services are being marketed to? Guest Post by Sara Theisen.

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. Youtility is marketing upside down.

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Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. How to Market like a Musician.

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Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. How To Monitor Your Three Essential Internet Marketing Strategies is a post written by Tamar Weinberg. ].

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

Convince & Convert

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Read more about the power of brand ambassadors and influencer marketing. Is it working?

The Importance of Brand Recommendations in Your Marketing Strategy

Pamorama

Knowing why and how consumers use recommendations will help you create more effective marketing programs. A recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers.

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The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy.

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Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

YouTube Subscriber Strategies for Nonprofits

SocialFish

All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. YouTube is actually as much about social media marketing as it is about video marketing. The strategy is for them to share their audiences. By Matthew Yeoman.

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

Surely, video marketing must be really expensive, time consuming, and technical? The key is strategy. There is no use investing the time and money in creating a video marketing strategy if you don’t know what you want at the end of it. Market your video.

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Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies?

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

In fact, you’ll need to devise a detailed strategy that’s aligned with your brand’s identity. Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Understand Your Target Market. Develop a Content Strategy.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. 92% of marketers claim that social media marketing is important for their business. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Information Technology, Sales, Research, and even Marketing organizations are adopting terms like “agile”, “scrum”, “sprint” and “stand-ups” into their business vernacular. So…is your social media strategy “agile”?

8 Successful Content Marketing Strategies

Writtent Blog

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. Can your business thrive and grow using purely inbound marketing tactics?

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Have you determined a content marketing strategy?

The Importance of Consumer Insights in Today’s Marketing Strategies

Unspoken

It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This is one area in marketing that is grossly under-represented in contemporary academic and media discussions. The anthropological approach to marketing is all about understanding culture. Consumer-centric marketing is more than just a buzzword.

6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

I don’t know about you, but as a marketing professional, the transition from t-shirts to flannel is reminding me that there are less than two months left in the yea r. This stat hit home so hard when I read it the other day: Close to 75% of influencers don’t feel valued by marketers.

Is Your Marketing Strategy Flexible?

Small Business Mavericks

Have you heard any variation of the idea that no strategy survives the first contact of the enemy? Now, marketing isn’t warfare, but there is a real similarity in the idea that strategy has to be flexible. Parents are very familiar with this idea because kids tend to change your plans all the time no matter what your strategy is. The more people there are, the more flexible a strategy needs to be in order to get everyone on your side. marketing tactics.

How to Create Your Own Social Media Video Marketing Strategy

Sprout Social

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Choosing Your Video Marketing Goals. Why Social Media Video Marketing?

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Why You Should Tweak Your E-mail Marketing Strategy

Small Business Mavericks

Every business needs to take another look at its marketing strategy from time to time. That includes specific tactics within the overall strategy. In this case today, I’d like to discuss why might consider re-envisioning your e-mail marketing plan. There are a number of reasons why might consider revising your e-mail marketing strategy. When is the last time you took a look–a really hard look–at your e-mail marketing list?

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive.

Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts. Win/loss analysis is often seen as a tool for the sales teams.