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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. Amidst ongoing unrest in the Middle East, the Wall Street Journal takes a look at why some regimes are shying away from shutting down the Internet in their countries. Weekly Reads mobile social media youtube

Mobile 262
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

Mobile 149
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. AMP leads mobile publishing. Mobile Tools

Mobile 60
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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Marketing Charts ).

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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based email marketing as a positive replacement for direct mail. So as a permission-based business email marketer, what can you do?

Tips 216
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing.

Marketing 279
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. Target Marketing ).

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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail. So as a permission-based business email marketer, what can you do?

Tips 178
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Writing for Mobile Blog Readers

ProBlogger

As far as you know, your blog is mobile friendly. You’ve optimized the design for mobile devices using plugins such as WPtouch. You’ve started serving Google mobile ads. Heck, you even have your own mobile app. Copyright Aaron Amat - Fotolia.com But are you turning away mobile readers with your content? But with mobile users making up between 5% (global) and 8.2% (U.S.) give your mobile readers the details they’re searching for.

Mobile 40
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Blogging On the Go: Are Mobile Apps Up To It?

ProBlogger

With the rise of mobile technology and citizen journalism, being able to blog while on the move is increasingly important. Unfortunately, many blogging apps are limited, clunky, and make updating from your mobile smartphone or tablet inefficient. One of the most proficient mobile blogging apps is available from one of the most proficient blogging platforms available. This is, by far, one of the most capable blogging applications on the market.

Mobile 40
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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. If they can come up with a solid mobile plan they could overtake all of them, in my opinion. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Mobile usage continues to climb with smart phones and tablets flooding the market.

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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal). Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

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Live cross-platform mobile gaming arrives

The Way of the Web

Social networks don’t make students dumb → Live cross-platform mobile gaming arrives July 16th, 2010 · View Comments The idea of gaming with all your friends regardless of which console they use is fairly unusual, even today, but it’s already a reality in the mobile games market. Maybe the platform wars will finally come to an end if this becomes normal (mobile or console).

Mobile 28
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Facebook Is Looking Smarter Than Even

Twist Image

It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their Web-based experience. It took a mere six months for the company to turn that around by releasing a full native mobile app experience, that gave consumers a new way to look at Facebook. The output of this shift from Web-based to mobile-primed could not have happened at a better time. mobile.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday! When Pay Per Click is NOT Right for You (Search Engine Journal): PPC?

Marketing 265
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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). 93% of marketers use social media for business.

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Let Twitter Tweet (And Be)

Twist Image

Has 88% of total advertising revenue coming from mobile. It's not hard to see that the markets, the media and some people are (very) sour on Twitter. It's also not hard to see how a certain United States President seems to be the best PR and marketing that Twitter could have ever imagined, as he keeps the brand in the zeitgeist on a daily basis. . per share with a market cap of $10.78 content marketing. digital marketing. digital marketing agency.

Twitter 59
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Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

Remix 55
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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap.

Examples 185
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Interested in mobile or internet privacy and security?

The Way of the Web

Web Strategy Wikinomics Rankings ← Why ‘journalists’ might need the likes of Wikileaks Nokia developers, Absolute Radio and the N8 → Interested in mobile or internet privacy and security?

Privacy 31
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United Way of Central Indiana Recognized for their Social Media.

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral! Main | Social Media Citizens Hate BP + 4 Other Social Media News Items » June 10, 2010 United Way of Central Indiana Recognized for their Social Media Efforts We want to congratulate United Way of Central Indiana  who was recognized for their social marketing efforts in the special Corporate Citizenship insert of the Indianapolis Business Journal this week. 

SMS 156
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us.

Alterian 200
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Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

Remix 45
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Social Media News Ticker: Facebook Launches “Nearby Friends”

The Realtime Report

Twitter pushes further into mobile ads with MoPub integration – Twitter is now making it easier to run marketing campaigns on both Twitter and MoPub, the mobile web ad exchange that Twitter purchased last fall; the new set-up makes it much simpler for advertisers to use the two platforms together (The Wall Street Journal). Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter

News 173
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Free Content Is Killing Media (And Advertising)

Twist Image

Ultimately, Sorrell feels like AOL overpaid for this property - especially considering that it's just "an aggregator of other people's content," and that if the general public has an appetite for quality journalism, it may well have to look towards the government to fund it. What will truly move marketing, communications, advertising and media forward is rapid innovation (err. journalism. mobile.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. What can SMB marketers learn from the biggest brands on Facebook? Best Facebook Marketing Guides.

Facebook 222
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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

Consider the following factors that were recently highlighted in the Search Engine Journal: Keywords are Now “Not Provided”. Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. The changes for business owners aren’t quite as drastic as the Panda update, but the new Google is lighter, quicker, and designed for answers to questions in an age where most searches are mobile.

SEO 95
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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Eric Ries is the leading advocate for the lean approach in product development and marketing. This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired.

Resources 111
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HTML5 and a new mobile app from Absolute Radio

The Way of the Web

Or just politics… The death of the Open Web has been somewhat exaggerated → HTML5 and a new mobile app from Absolute Radio May 21st, 2010 · View Comments The Apple iPad is about to launch in the UK, and in preparation, Absolute Radio is now available in a HTML5 version for all you iPad and iPhone owners to be able to listen to all the audio and see all the videos. Disclosure: I work for Absolute Radio as Digital Marketing Manager.)

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This Blog Is Dead

Twist Image

What we had was place for online journaling. They could test different types of stories and writers to see if there was a market for their writing, and more. Yesterday, Nieman Journalism Lab published an article titled, The blog is dead, long live the blog , by Jason Kottke (who publishes one of the longest continuously running blogs on the Web). Instead of launching blogs, companies are building mobile apps, Newsstand magazines on iOS, and things like The Verge.

Reddit 105
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The Magic Pill for Content Marketing

Convince & Convert

He’s been featured on 60 Minutes and in the Wall Street Journal. Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. “By 2017, two-thirds of all consumption on our mobile devices is going to be video,” he says. Tweetable Moments A blog is free like a puppy, not free like a beer. equalman Tweet This.

Content 60
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The Secret To Getting Picked

Twist Image

Mobile phones and modems were still fairly nascent. While I left journalism long ago, the feeling of choosing myself was profound when I first started this blog back in September 2003. I was doing everything I could to make a name for our digital marketing agency and working the channels at all of the industry trade publications to share my thoughts on what marketing and branding could be. digital marketing. digital marketing agency. journalism.

Banking 110
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The Haters

Twist Image

Marketing your business on LinkedIn is a huge waste of time. Search Engine Marketing is loosing its luster. Not enough people are using mobile to make it worth the investment for a brand at this point.and the hits just keep on coming. You actually don't need anything in the above list to be successful in Marketing. Success in Digital Marketing (and here's a bigger hint: success in anything) is not about the averages or the individuals. journalism.

ROI 111
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Fetching Friday – 23 Posts on Marketing & Productivity

Kikolani

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius. 5 Visual Storytelling Tips To Power Your Content Marketing On Facebook by Massimo Chieruzzi. Search Engine Marketing. Social Media Marketing.

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The Art Of Writing Well With Roy Peter Clark

Twist Image

" He has taught writing to everyone from children to Pulitzer authors at the infamous The Poynter Institute - a school for journalism and writing in Florida. For Writers (which is also a great mobile app ) and his latest, How To Write Short. journalism. marketing podcast. Episode #386 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Mobile 80
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer?

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Indeed, many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling. Marketer Brian Honigman also points out that Snapchat has a traditional marketing tactic built-in: A/B testing.

How To 100
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Six Links Worthy Of Your Attention #22

Twist Image

Must-reading for any marketer; among other things, always buy someone a coffee before you try to change their mind." It looks at everything from mobility and connectivity to advertising and Steve Jobs." Jay Rosen: Discussing The Digital Revolution At Media Innovation Conference - Marketing Magazine. HIs journalism and newspaper industry insights shed both a strategic and experienced light on an industry in the middle of dramatic changes and constant flux.

Web 2.0 98
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11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.

Content 207
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3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Official Description: “Facetune helps you look your Hollywood best, even in photos taken on mobile phones.” Official Description: Shoot and edit your images with our superior mobile presets and advanced camera controls. Publish images and journals, or curate others to your VSCO profile. Photography and content apps are a dime a dozen in your App and Google Play Stores.

Content 60
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This Week in Social Media

Social Media Marketing

In addition to that at-a-glance summary of our teams' global social media activities, the newsletter also includes a series of links about current events and trends in the worlds of technology, social media, mobile, marketing and communications in order to keep the wider team up to date on changes, newsworthy items, and content that might be useful in their jobs. Content marketing is about way more than blog posts, videos, infographics and the like.

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The Truth About Writing Killer Content for Mobiles

ProBlogger

We’re being told constantly that mobile content is like a snack, long texts are dead. You’ve just read TOP myths about mobile users. And the worst thing is, many content marketers still believe these myths. Yes, mobile users choose different content; yes, they use it in the different time and, what is more important, the different way. Writing Mobile-Friendly Content. Users spend more time on mobiles than desktops ( KPCB ).

Mobile 20
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The Interactive Imperative

Twist Image

The difference between traditional media channels and the digital channels (Web, Mobile, Tablet-Touch) happens at the level of interactivity. b2b marketing. b2c marketing. journalism. Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly interactive?

B2B 108