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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. WSJ: Smart Dictators Don’t Quash the Internet.

SEO 262
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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Judy is a consultant and instructor on communications for public safety, and is also a member of T-Mobiles Public Sector Advisory Council. Jennifer is the Strategic Communications Manager at the City of Las Vegas and an adjunct professor at the University of Nevada, Las Vegas Hank Greenspun School of Journalism and Media Studies.

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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186
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The Psychology of Color in Your Social Posts

Social Media Strategies Summit

The impact can be significant: Research published in the Journal of Business & Tourism noted that color can affect approximately 62% 90% of assessments about a product. High-Profile Brands That Use Pink Barbie Baskin-Robbins T-Mobile Examples of Pink in Social Media Marketing Pink is, above all else, a playful color.

Journal 149
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

leaderswest Digital Marketing Journal ). leaderswest Digital Marketing Journal ). leaderswest Digital Marketing Journal ). leaderswest Digital Marketing Journal ). 10 Mobile Marketing Stats. 94% of CMOs plan to use mobile applications within the next 3-5 years. 78% of Facebook users are mobile-only.

NewsCred 278
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Foursquare Teams Up with American Express

Mindjumpers

According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. Vice Chairman for AmEx told Wall Street Journal that they want to go where the customers are. Mobile is future.