Buzz Marketing for Technology

JUNE 27, 2008

Learning Journal. Blogroll. Thoughts on Learning in Organizations. About me. Learning Environment Design. Categories. Uncategorized. Archives. June 2008. May 2008. April 2008. March 2008. January 2008. December 2007. September 2007. August 2007. Del.icio.us Links. Kapp Notes. Learning Matters. ADDIE. assessment. constructivism. design. development. evaluation. implementation. informal_learning. learning_environment. learning_suite. Objectives. performance. reflection. RSS Feeds.

Journal 100

Journal List Marketing Blogroll 100

Twist Image

SEPTEMBER 29, 2011

It has changed the way I learn and grow and it has changed how I think about the world (and business and marketing and media and beyond). As fast and simple as it is to publish content with a Blog, success with a Blog as an engine of Marketing is a slow process. I write about business, marketing and media hacking. I believe the results are reflected in how Twist Image (my marketing agency that I own with my three other business partners) has grown over the years.

Blogroll 111

Blogroll Meeting Notification Journal 111

Twist Image

JANUARY 31, 2014

Brands struggle to understand digital marketing. Blogs were better defined as an online journal that enabled writers to instantly publish their content to the world for free (it could also be easily distributed through the power of RSS - a term that is also all-but-forgotten). blogroll. content marketing. digital marketing. online journal. Can you believe it? I had to re-read the headline a couple of times as well.

Blogroll 103

Blogroll Journal RSS Software 103

Twist Image

SEPTEMBER 9, 2011

What a grand world this would be if I was the only one Blogging about New Media, Marketing, Advertising and Communications. What you get here is, simply, my own take on specific topics (and if you're hungry for others, just look to the left and click on some of the links in my Blogroll or check out Ad Age Magazine's Power 150 ). It's a simple rule of any market. If that doesn't get you thinking about your content as media and as a marketing imperative, I'm not sure what will.

Blogroll 110

Blogroll Content Hubspot Journal 110

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Creative Commons 190

Creative Commons Flickr Journal Travel 190

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. A lot of what I have included is more marketing speak than technology or industry buzzwords, since I wanted to look at overused words across all industries.

Press Release 279

Press Release Types Marketing Class 279

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Report Press Release 147

The Way of the Web

JUNE 18, 2010

→ Marketing Week Live – pre-event for bloggers June 18th, 2010 · View Comments So last night I took advantage of a very kind invitation by Marketing Week to come along to a pre-conference meet-up for bloggers. I may have ribbed them about the lack of a Symbian/BlackBerry/Windows Mobile version, but to be fair, the iPhone is a pretty logical choice for an app for a marketing event.

Blogger 31

Blogger Eventful Blogroll iPhone 31

The Way of the Web

DECEMBER 6, 2009

Web Strategy Wikinomics Rankings ← One week, two new services… A blog plug for something I’m not involved in… → Middle marketing is a painful waste… December 6th, 2009 · View Comments My parents are big believers in keeping windows open to let fresh air in, even when there’s frost on the ground outside. Tags: marketing BD “a tub of compromise…&# @#$!ing

Delicious 31

Delicious Blogroll Disqus Journal 31

Convince & Convert

AUGUST 9, 2012

Writing solid content is only one piece of the puzzle when it comes to marketing a successful blog. If you have a blog article with 100 backlinks and another page with 3, the page with 3 backlinks is going to have a much harder time ranking on Google, unless those backlinks happen to be cnn.com, the New York Times and the Wall Street Journal. a hybrid marketing agency in Manila, Philippines that practices both traditional PR and digital marketing.

SEO 137

SEO Blogger NoFollow Directory 137

The Way of the Web

FEBRUARY 18, 2010

Web Strategy Wikinomics Rankings ← How Leo LaPorte is saving my relationship… The best social games on any platform… → Should PR and Marketing pay bloggers to post? February 18th, 2010 · View Comments The concept of paying bloggers to create a post about your product or service is not a new one – and it’s becoming more of an accepted practice by both PR and Marketing teams, and bloggers themselves.

Blogger 31

Blogger Blogosphere Creative Commons Blogroll 31

Adam Sherk

NOVEMBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk I Hope News Corp Does Block its Content from Google by Adam Sherk on November 23, 2009 More developments in the Rupert Murdoch vs. Google saga today, as the Financial Times reports that discussions have taken place between News Corp and Microsoft on an exclusive deal with Bing that would lead to News Corp blocking its news sites (such as The Wall Street Journal ) from Google.

News 101

News Hitwise Google Press Release 101

Adam Sherk

APRIL 13, 2010

70 17 msnbc.msn.com 69 nytimes.com 69 19 forbes.com 67 usatoday.com 67 21 chicagotribune.com 66 time.com 66 23 economist.com 63 24 foxnews.com 62 washingtonpost.com 62 26 latimes.com 61 The Wall Street Journal leads the group by a considerable margin and The Los Angeles Times has the unfortunate honor of coming in last (though not by much). News 83 2 Mail Online 77 The Wall Street Journal 77 4 Aol News 76 Telegraph.co.uk

Sites 161

Sites News Yahoo Journal 161

Koka Sexton

MAY 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Much ado about nothing – Viral Marketing 20,000 visitors in a couple days can’t be wrong. Photo: [link] Viral Marketing is uncontrolable The geeky boyfriend post is a prime example of viral marketing. I think the holy grail to a company is running a successful viral marketing campaign. Viral marketing is based on this natural human behavior. What do you know about viral marketing?

StumbleUpon 40

StumbleUpon CoTweet CoTweet Foursquare 40

Adam Sherk

APRIL 8, 2010

In this particular case the original article on the Wall Street Journal is linked to both inline and in the “Sources” section of the sidebar: Two links is good attribution; I think that qualifies as giving proper credit to the original source. Here is part of The Wall Street Journal source grid linked from that Oprah article: This is basically a section front on Newser so it is understandable that they are linking to their own articles.

Aggregator 110

Aggregator Syndication Journal Content 110

Buzz Marketing for Technology

JUNE 27, 2008

In universities, VLEs often act as secure gateways to digital indexes and research journals. So the market will rely on developers providing separate plug-ins for each VLE, to mash into the learners PLE. Copies of research papers from subscribed journals may be located in a walled VLE for access by a particular cohort. Many commentators believe it can only occur through grass-roots effort which will bootstrap a new market. My Blogroll.

Marketing 165

Marketing Wiki Metadata Drupal 165

Adam Sherk

APRIL 5, 2010

But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook. Brett Rudy July 28, 2010 at 1:26 pm I just read today’s Sports Business Journal blasting the Red Sox for 36% loss in TV and 17% loss in radio viewership.

Team 204

Team Twitter Facebook Comparison 204

The Way of the Web

AUGUST 11, 2010

Blogroll 28

Blogroll Disqus Journal RSS 28

Buzz Marketing for Technology

JUNE 27, 2008

But in a Wall Street Journal column , L. KM Blogroll. KMEdge. KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. Sign In. KM Topics. KM Overview. Case Studies. About Us. Search. -->. Knowledge Transfer in the Internet Age. By Lauren Trees on June 26, 2008. Comments (0). Over the past few months, a lot has been written about how the Internet and other technologies are affecting the way in which we read, think, and learn.

Delicious 150

Delicious Social Networking Marketing Movable Type 150

Adam Sherk

NOVEMBER 3, 2009

The Wall Street Journal, Los Angeles Times, The New York Times and The Huffington Post have done the most so far with List development. If we’re truly in an era of open-source journalism, I say reporters share their access (sort of) to sources via Twitter lists. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

List 136

List News Twitter Sites 136

Adam Sherk

JANUARY 14, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?

Sites 129

Sites News Digg Syndication 129

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement?

Sites 176

Sites News Engagement Postrank 176

Adam Sherk

JULY 13, 2010

Imagine reaching out to The New York Times and The Wall Street Journal and offering to pay the bill for unlimited user access to content about your company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Paywalls, Media Coverage and User Access: What’s a PR Pro to Do?

Press Release 141

Press Release Syndication SEO News 141

Adam Sherk

JANUARY 28, 2010

I predict the return of long-form journalism. Devices will be a big part of that, but they’re not the answer.&# - Patrick Smith , Why the iPad isn’t the saviour of journalism as we know it “But what about this promised land of revolutionary hybridized content — won’t people be willing to pay for that? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

iPad 129

iPad Apple News iPhone 129

Adam Sherk

OCTOBER 20, 2009

The Most Overused Buzzwords and Marketing Speak in Press Releases Videos in Press Releases are Cool – If They Provide Meaningful Content Fortune 100 Need to Get More Creative with Twitter The Most Popular NFL Teams on Twitter and Facebook { 2 comments… read them below or add one } Chris Evans-Roberts October 20, 2009 at 12:37 pm Hi, this is Chris from Journalism.co.uk, I look after the press release distribution service that we run.

Press Release 145

Press Release Twitter URL RSS 145

Waxing UnLyrical

OCTOBER 28, 2010

Last week there was the PRSA International Conference , a couple of days ago we had the 2010 IABC/DC Metro Silver Inkwell awards , yesterday I “spoke&# at a PR News webinar on social media ROI , and today I’m “speaking,&# along with Jen Nycz-Conner of the Washington Business Journal , on a Network Solutions -hosted (disclosure: client) Twitterchat on “ PR tips for your small business.&#

Postrank 158

Postrank Tourism Conference Blogroll 158

The Way of the Web

AUGUST 24, 2010

Great news and good times for the future… → A lot to (Halo) Reach for… August 24th, 2010 · View Comments One of my favourite marketing campaigns was for the Xbox game Halo 2 , featuring the ilovebees website (which is thankfully still online – it’s so rare people keep sites like this online after the campaign has ended). Tags: marketing blog comments powered by Disqus Blog Partners

Blogroll 28

Blogroll Disqus Journal RSS 28

The Way of the Web

JULY 22, 2010

They might be increasingly common in media and marketing circles, and in that swanky London place, but my benchmark has been when they start being used normally on the train.

Blogroll 30

Blogroll Disqus Journal iPhone 30

Adam Sherk

MARCH 12, 2010

And they simply take all our expensive and we think very good content, such as Wall Street Journal or whatever, and what they call their scraper, and they use it for search. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Avatar 111

Avatar Video Syndication Survey 111

Buzz Marketing for Technology

JUNE 27, 2008

Journal of Information Science, Vol. Blogroll. » Social Networking Tools at HP, Jack Vinson, Matt Moore in America, Prediction Markets, Building Enterprise Taxonomies. » KM for Marketing, Bill Ives, 4 Paradoxes of KM, Tools for Communities Wiki, Pleased but Not Satisfied. HP Communities. » Contact HP. United States-English. Search: HP Communities. All of HP. » Home - Tab. Blogs - Tab - Selected. Weekly Knowledge Management blog by Stan Garfield.

Wiki 100

Wiki Marketing Sports Wikipedia 100

Adam Sherk

MAY 17, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?

Sites 167

Sites News CPM Facebook 167

Buzz Marketing for Technology

JULY 22, 2008

For readers of my subscription-based journal, The Information Advisor , it serves as an online supplement to the March 2007 Knowledge Management Supplement article â??Social Blogroll. Journalism and News. Books. Periodicals. Conferences. Blogs. Buyers Guides. E-Newsletters. News/Events. Info Services. Advertising. March 15, 2007. Social Bookmarking For Enterprise Knowledge Management.

Social Bookmarking 113

Social Bookmarking Marketing Sharepoint Pluck 113

Waxing UnLyrical

NOVEMBER 23, 2010

Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? In journalism, reporters are never outright paid for favorable articles. Sure, they may accept free lunches or attend free events, but the idea of money exchanging hands in journalism smacks of corruption.

Questions 179

Questions Blogger Class Postrank 179

The Way of the Web

DECEMBER 31, 2009

Blogroll 32

Blogroll Disqus Virtual World Journal 32

Waxing UnLyrical

NOVEMBER 29, 2010

He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Postrank 171

Postrank Tourism Film Class 171

The Way of the Web

DECEMBER 21, 2009

Issues 32

Issues Blogroll WordPress Disqus 32

Adam Sherk

AUGUST 4, 2010

Here is the reported data on 30 media profiles, ranked by number of followers (as of today): Profile Followers Following Diggs by Publisher Comments by Publisher 1 The New York Times 10,225 4 65 1 2 The Wall Street Journal 9,546 15 281 1 3 BBC News 9,222 0 5,423 0 4 Time 7,842 964 6,289 29 5 Telegraph.co.uk 5) NBC is also taking a multi-profile approach to target specific markets, for example: The market-specific logos all match so this appears to be a coordinated effort.

Digg 134

Digg Activities Sites News 134

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king. February 19, 2008 at 4:02 pm dondmorrison.com › Sharing Some Online Marketing Blog Traffic… The Blog Trafficking Pick-Me-Up!

Content 180

Content Social Media Examples AJAX 180

The Way of the Web

MARCH 10, 2010

Vimeo 28

Vimeo Blogroll Disqus Journal 28

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. I don’t know why marketers and PR professionals would want to do the same thing to their brands. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Crimson Hexagon 196

Crimson Hexagon Sentiment Flickr Industry 196

The Way of the Web

AUGUST 4, 2010

Google 43

Google Blogroll Disqus Journal 43

The Way of the Web

JULY 16, 2010

Social networks don’t make students dumb → Live cross-platform mobile gaming arrives July 16th, 2010 · View Comments The idea of gaming with all your friends regardless of which console they use is fairly unusual, even today, but it’s already a reality in the mobile games market.

Mobile 28

Mobile Wireless Blogroll Platform 28

The Way of the Web

AUGUST 4, 2010

Blogroll 30

Blogroll Privacy Disqus Mobile 30