Journalism Is Not Content Marketing

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I didn't consider that "true" journalism. I always held journalism to a higher standard. Real journalist (and, yes, I knew many back then) were doing the work of the community. They, in fact, were acting on all of our behalf to make our communities much more transparent.

Journalism and Wikipedia – Wanky Balls

Laurel Papworth

Journalism and Wikipedia – Wanky Balls is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: big chill , humor , journalism , Online Communities , social media , social networks , the independent , wanky balls , Wikipedia.

Social Media, Journalism and “The News Will Find Me”


The awesome Debra Askanase of Community Organizer 2.0 just posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association ‘s Winter Conference.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism. So our small marketing team is now working to grow our user base and nurture our new community.

Using Online Community to Increase Member Retention


And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community.

Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. Feel free to retire your press card and pick up a keyboard – the sooner you become part of the Community and not outside of it, the more likely you will be to survive.

Paywall for and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by refusal to build online communities around their content?

Why the Boston Globe Shouldn’t Be Building Community on Facebook


——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic.

How to Build a True Learning Community at the Core of Your Membership Model


What makes a group into a learning community? And what is the role of social media-enabled learning communities in the modern membership organization and other comparable types of knowledge service delivery? journal articles and other research data from around the world.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. Many physicians are also using social networks that are closed communities, limited to other physicians.

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Can I Have a Word? Five, Actually

Waxing UnLyrical

4: Who’s on a Washington Business Journal list? This happened this past Friday, when I found out I’d been included (at #3) on a Washington Business Journal list of “ 10 CEOs to follow on Twitter.”

The importance of experiencing your community

The Way of the Web

Google Me – quick thoughts for and against… → The importance of experiencing your community June 28th, 2010 · View Comments When talking about community-building or social media, it’s easy to suggest you should be part of it.

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

Bloggers speak for their community, Facebook updates herald shifts in opinions, twitter tweets represent the Will of the People. Citizen Journalism government social media activists assassination bloggers dissenters journalism journalists killing murder Politics Safety slaying Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection.

Are You Giving Your Audience What They Want?

Ignite Social Media

What is the community saying? If you are a social media community manager, or if you have someone in charge of it, chances are they can answer this question for you with ease. Once you have the data and know what the community is interested in, test and learn a few posts!

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects.

Traditional Media reporting on Social Media

Laurel Papworth

Stories that are popular in online communities become mainstream media news. Citizen Journalism Twitter afl channel ten newsreader online community photo sandra sully scandal sex social media social network

WOM: What's Really Behind The Buzz

Waxing UnLyrical

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are.

United Way of Central Indiana Recognized for their Social Media.


  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold.  Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Building Social Bookmarking Networks 101 by Search Engine Journal. You need help from the power users in that community. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.

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Lessons From 14 Years With Six Pixels Of Separation

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that's a looooonnnnggg time to be publishing articles, podcasts, sharing links and trying to build a community and audience around the intersection of brands, consumers and technology. The truth is this: Six Pixels of Separation is 14 years old, but I published my first professional (re: paid) piece of "journalism" back in 1989. community. journalism. Today almost got away from me.

Breaking: Social Media Comes of SCOTUS Age

Myrland Marketing

The National Law Journal summarized the argument this way: “On Monday, the court dealt with the subject head-on, using First Amendment metrics like ‘overbreadth’ and ‘strict scrutiny.’ ” “This is the way people structure their civic community life.”

Recovering from a Social Media Mistake

Social Media Strategery

On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. You've written posts for NextGen Journal and USA Today. Everyone has posted something they wish they hadn't.

Turning Membership Inside Out

SocialFish is the result, a holistic, content-driven online community that is free and open to all plant scientists. Main points from the presentation: ASPB – traditional scientific society, 90 years old, publishes two big scientific journals, Plant Cell and Plant Physiology.

Interview with Heather Morgan Shott of Meredith's Mixing Bowl Social Network Community

Diva Marketing Blog

New social networking communities seem to be on every virtual corner these days. However, when brands build out communities it's obviously a business decision that has incurred significant resources - including dollars. It doesn’t work to just build a community and then abandon it.

Mindset in the Moment- What’s In It For Them

Ignite Social Media

Bible journaling was identified as a passion point and social media trend by community managers. Community Management Content Creation social media Social Media Content Creation Social Media Marketing Social Media Strategy

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams.

4 Reasons to Use Social Enterprise Networks for Business


Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Community Management Guest Post HR Social Media Social Network Chatter Crowdsourcing group discussions guest blog post Jive Social Enterprise Social Enterprise Networks Yammer

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

Why Facebook Is Cleaning Up The Neighborhood

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So, it has to clean up the social community. No surprise there: the more in touch we are with family and friends (without the narcissism of selfies), the happier we are, and the more connected we feel to our personal community. And if we do the right thing, I believe that will be good for our community and our business over the long term too." journalism. Brands (and the people that work for them) are going apoplectic about where Facebook is headed next.

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Be More Human Without Being Too Personal To Build Your Brand

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I, personally, like it when people share news about their family, friends, work and community. journalism. There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online.

Can Your Brand Benefit from Digital Detox?

Convince & Convert

Just how many is up for debate; Consumer Reports puts the number at 247, and the Business Journal Phoenix says 600, while the Union of Concerned Scientists estimates we’re bombarded with 3,000 commercial messages in a single day. As consumers, we’re exposed to a lot of ads each day.

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What Was the Hottest Topic at LeWeb 2010?

Almost Savvy

Ben Rooney, Technology Editor, The Wall Street Journal Europe. Blogging Social Media community technology trust

How to Deal with Brand Controversy on Social Media

Convince & Convert

” Distinct from journalism where big groups dictate the conversation, social media lets the little guy have a real voice as long as he’s cultivating valuable relationships. Janice Person, Monsanto @JPlovesCOTTON.

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Six Links Worthy Of Your Attention #382

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Is this related to a general decline in the importance of knowledge, or tied to more internal issues around how Wikipedia manages its community?" WeWork: A $20 Billion Startup Fueled by Silicon Valley Pixie Dust - The Wall Street Journal. This both great journalism and another spike into the heart of Silicon Valley. journalism. wall street journal.

Six Links Worthy Of Your Attention #341

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Done by people who are from the communities in which they report, talking about the future and inevitable changes, and focused on making a transition rather than protesting the inevitable. Good news in the world of journalism business models is hard to find, but since Jeff Bezos took over the Washington Post , things are looking up. journalism. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

A Real State Of Independence

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At first, I had the same feeling of rejection and disappointment that plagued me throughout the late eighties and early nineties when I was doing a lot freelance music journalism. Thankfully, things have changed since my music journalism days. The popularity of this blog affords me instant access to a community of passionate professionals. journalism. music journalism. It''s easy to get caught up in the news.

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Breaking: Social Media Comes of SCOTUS Age

Myrland Marketing

The National Law Journal summarized the argument this way: “On Monday, the court dealt with the subject head-on, using First Amendment metrics like ‘overbreadth’ and ‘strict scrutiny.’ ” “This is the way people structure their civic community life.”

The New Face Of Content Marketing

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My impression was that this deluge of content would upset my online community, and that there would be some semblance of negative comments and pushback. journalism. online community. How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation.