Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)
Social Media Today
MAY 20, 2020
With COVID-19 dominating discussion, it's worth keeping an eye on if and how your brand sentiment is impacted by evolving trends.
This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Social Media Today
MAY 20, 2020
With COVID-19 dominating discussion, it's worth keeping an eye on if and how your brand sentiment is impacted by evolving trends.
Sprout Social
NOVEMBER 8, 2023
That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
JANUARY 16, 2024
Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?
Convince & Convert
SEPTEMBER 14, 2024
Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive. This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more.
Webbiquity SMM
AUGUST 26, 2024
Social Listening And Sentiment Analysis Imagine having the ability to listen in on millions of conversations happening online in real-time. This might sound like a marketer’s dream, but with AI-powered social listening and sentiment analysis, it’s very much a reality. And that’s not even all.
Social Media Strategies Summit
FEBRUARY 27, 2020
At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future.
Sprout Social
SEPTEMBER 23, 2021
This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021. To better understand this phenomenon, here’s a quick rundown of three trends that started online rather than the runway. Here’s why.
Oktopost
OCTOBER 20, 2024
Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts. Social listening is tracking and analyzing broader conversations on social media to understand customer sentiment, emerging trends, and industry shifts. Listen In: What is Social Listening?
Sprout Social
JANUARY 24, 2025
From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. But this is just a taster; we have so much more to share on our UK social trends webinar. A massive 93% prefer genuine connections over fleeting trends. We went straight to the source and asked U.K. Take Innocent.
Social Media Strategies Summit
SEPTEMBER 22, 2021
It’s even possible to conduct the multi-year analyses required to identify big-picture trends. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually.
Webbiquity SMM
JULY 23, 2024
Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. Tools like BuzzSumo identify trending topics relevant to your industry. Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions.
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.
Webbiquity SMM
JANUARY 23, 2024
Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Identify trending topics.
Social Media Strategies Summit
NOVEMBER 4, 2024
Nostalgia marketing is about encouraging audiences to form an emotional connection with your product, service, or brand by relating them to positive sentiments from their past. So don’t just jump on the latest nostalgia trend — ask yourself whether it’ll engage your customers. Let’s get into it… What Is Nostalgia Marketing?
Hootsuite
JANUARY 24, 2022
Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom.
Buffer Social
JANUARY 16, 2025
They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy. Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Spot trends before they go mainstream.
Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.
Oktopost
MARCH 7, 2022
It can be hard to figure out what’s really important, and what are buzzword trends. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products.
Ignite Social Media
MAY 13, 2024
Understand Channel Nuances Each social media platform has its own unique audience, behaviors, and trends. By analyzing audience sentiment, emerging trends, and engagement patterns, you can gain valuable insights to guide your reactive social media strategy.
Sherrilynne Starkie
JULY 3, 2018
A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Sentiment analysis is another. Was sentiment positive and now it’s negative? The trend is driven by Internet communication.
Sprout Social
JANUARY 31, 2025
The technology helps Mastercard target relevant trends by cross-referencing them with specific approved topics. You too can use features like listening spike alerts and industry themes in Sprout to get notified of micro-trends and respond to them before they pass. The brand assesses over 250,000 messages a month on social media.
Sprout Social
MAY 9, 2023
AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Let’s get to know these technologies better.
Sprout Social
OCTOBER 18, 2023
And this trend is likely to continue. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?”
Sprout Social
JANUARY 11, 2024
Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.
Sprout Social
MAY 15, 2023
While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.
Sprout Social
FEBRUARY 1, 2024
This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. Identify trends : Social listening pinpoints changing preferences and emerging trends.
Sprout Social
OCTOBER 28, 2024
Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived. Customer feedback and sentiment analysis Brand mentions offer a unique opportunity to gather customer feedback through sentiment analysis.
agora pulse
JUNE 13, 2020
Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.
Sprout Social
SEPTEMBER 16, 2024
For example, Sprout Social enables teams to improve customer engagement by detecting sentiment, prioritizing high-importance messages, and providing quick, automated responses. Prioritize customer care based on message sentiment The sheer volume of incoming messages makes it crucial to identify those requiring immediate attention.
Sprout Social
MARCH 16, 2023
Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Sentiment customer service metrics With so much valuable performance data, it might be tempting to zero-in on ways you can optimize your social customer care strategy.
Sprout Social
FEBRUARY 7, 2024
Marketers use CI tools to learn from their competitors, anticipate their moves, identify gaps and opportunities in the market, stay on top of industry trends and develop competitive strategies that help their business stay ahead of the game. Keep track of industry trends Using a CI tool isn’t just about spying on the competition.
Sprout Social
JANUARY 9, 2024
It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Let’s dig deeper.
agora pulse
NOVEMBER 10, 2020
Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.
Hootsuite
OCTOBER 9, 2024
By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. The result? Top themes.
Sprout Social
JUNE 17, 2024
She recommends focusing on the granular details that show you the “why” behind customer sentiment and the choices they make. You can identify patterns in frustrations, desires and emerging trends within highly specific communities,” she notes. And—when done correctly—your brand can even join conversations on the platform.
Hootsuite
JULY 10, 2024
This data helps you predict industry trends before they happen. Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand. You’ll soon identify patterns, trends, new competitors, and other big-picture data. Top themes.
Hootsuite
NOVEMBER 26, 2024
Then, you analyze it to understand and predict trends, global events, shifts in public opinion, and potential threats. Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. In particular, managing negative shifts in public sentiment early helps prevent escalation.
Social Media Strategies Summit
FEBRUARY 24, 2021
Netflix Goes Viral By Identifying Trend Through Social Listening. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Netflix makes no secret of its belief in the value of social media listening.
Hootsuite
SEPTEMBER 14, 2023
Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.
Social Media Strategies Summit
NOVEMBER 26, 2024
They meet once a week to discuss things like: National crises Potential reputational issues Trends in customer queries and complaints “We come together to look at any situations that are happening at any given time to see what process we need to go through or what resolution we need to take to address that situation,” she said. “If
Hootsuite
NOVEMBER 7, 2023
Track social sentiment in real time. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. trillion historical conversations going back to 2010 to help brands track trends online.
Sprout Social
MAY 15, 2024
Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Apart from these, there are other miscellaneous tasks eating into the time managers want to spend on strategic tasks like tracking network trends or meeting with the leadership team. The solution?
Sprout Social
NOVEMBER 14, 2022
Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. We track data trends related to our share of voice, conversation volume and positive sentiment ratio. What are the sentiment trends on social regarding our organizational culture? View this post on Instagram.
Sprout Social
FEBRUARY 19, 2024
How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content