article thumbnail

Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)

Social Media Today

With COVID-19 dominating discussion, it's worth keeping an eye on if and how your brand sentiment is impacted by evolving trends.

Sentiment 218
article thumbnail

How to analyze customer sentiment to improve customer experience

Sprout Social

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

Sentiment 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 120
article thumbnail

Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success

Convince & Convert

Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive. This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more.

Trends 139
article thumbnail

The Impact of AI on Social Media Marketing

Webbiquity SMM

Social Listening And Sentiment Analysis Imagine having the ability to listen in on millions of conversations happening online in real-time. This might sound like a marketer’s dream, but with AI-powered social listening and sentiment analysis, it’s very much a reality. And that’s not even all.

article thumbnail

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future.

Trends 184
article thumbnail

The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021. To better understand this phenomenon, here’s a quick rundown of three trends that started online rather than the runway. Here’s why.

Retail 142