Sprout Social

SEPTEMBER 26, 2024

It helps you spot trends or potential issues and respond to them quickly. Do you want to improve brand sentiment by tracking the ratio of positive to negative comments and reviews? Use sentiment analysis to see if brand perception skews more positively or negatively. Save messages to come back to later, or mark them as complete.

Facebook 99

Facebook Sentiment Marketing Analysis 99

Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. The result? Top themes.

Examples 100

Examples HootSuite Sentiment UGC 100

Sprout Social

JANUARY 31, 2025

The technology helps Mastercard target relevant trends by cross-referencing them with specific approved topics. You too can use features like listening spike alerts and industry themes in Sprout to get notified of micro-trends and respond to them before they pass. The brand assesses over 250,000 messages a month on social media.

Examples 111

Examples Social Media Strategy Sentiment 111

Sprout Social

SEPTEMBER 16, 2024

For example, Sprout Social enables teams to improve customer engagement by detecting sentiment, prioritizing high-importance messages, and providing quick, automated responses. Prioritize customer care based on message sentiment The sheer volume of incoming messages makes it crucial to identify those requiring immediate attention.

Social Media 102

Social Media How To Sentiment Analysis 102

Sprout Social

SEPTEMBER 10, 2024

One new trend can shift the vibe of an entire industry’s atmosphere. Our latest AI-powered updates aim to do just that, cutting the time it takes for marketers to find, interpret and act on social data, including: Comment Sentiment in Reports —The last few years have proved the inimitable power of the comments section on social.

Widget 120

Widget Sentiment API Team 120

Buffer Social

JANUARY 16, 2025

They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy. Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Spot trends before they go mainstream.

Tools 123

Tools Sentiment Price Social Media Management 123

Hootsuite

OCTOBER 22, 2024

Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Search for the #sephoralife hashtag, for instance, and you’ll discover photo after photo of smiling Sephora employees. Brand sentiment.

HootSuite 108

HootSuite Guidelines How To Sentiment 108

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

OCTOBER 7, 2024

You can track up to 20 competitors per network, and get a clear view of your strengths and weaknesses — plus actionable insights on the top posts, hashtags, and content formats in your niche. Trending hashtags … which speaks for itself. You can set up email alerts to keep you informed when sentiment or conversion volume change.

Analytics 113

Analytics Social Media Tools HootSuite 113

Sprout Social

JANUARY 29, 2025

Content ideation Generating fresh and relevant content ideas can be challenging, but AI simplifies the process by analyzing audience preferences, trends and keywords. These tools also provide insights into trends and gaps, helping marketers stay ahead of the competition.

Content 124

Content Marketing How To Patterns 124

Webbiquity SMM

MARCH 11, 2025

Danny Schreiber Then: He wrote about how to use “Twitter advanced search to monitor brand mentions; monitor sentiment about a competitor; and build a Twitter list of potential customers in this post from Zapier. Now: No new tweets since December 2023; only seven tweets since March 2023. Now: Still quite active on X.

B2B 148

B2B How To HootSuite Statistics 148

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. are the essentials of analysing what is being said about your brand online. You witness your brand being used as intended, in some. Gain deeper insights.

Brands 264

Brands Aggregator Curation Hashtag 264

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Hashtag 138

Hashtag How To Guidelines Telecommunications 138

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 117

Hashtag Analytics Tools HootSuite 117

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

Trends 139

Trends Twitter How To Hashtag 139

Sprout Social

OCTOBER 3, 2024

This makes AI a critical tool for efficiently managing social media, ensuring no comment goes unanswered, and your brand remains relevant amid the chaos of seasonal trends. It can generate content ideas, draft captions and suggest relevant hashtags, providing a foundation that you can refine and personalize.

Social Media 86

Social Media Patterns How To Analysis 86

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

Trends 133

Trends Hashtag Meme Sports 133

Ignite Social Media

JANUARY 29, 2025

But wait, there’s moreTikTok also offers a Comment Analysis Tool, which provides invaluable data about what audiences are saying and trends in their feedback through comments. It helps to track sentiment, understand audience reactions, and identify key themes or issues that users are discussing. What do these tools do?

Analysis 60

Analysis Comments Video Sentiment 60

Social Media Strategies Summit

SEPTEMBER 22, 2021

It’s even possible to conduct the multi-year analyses required to identify big-picture trends. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually.

Social Media 188

Social Media Tools Sentiment Price 188

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. 1) Socialbakers. 3) Tagboard.

Social Media 215

Social Media Tools Netvibes Sample 215

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. Twitter Has A Big User Audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. It uses enhanced sentiment analysis to tell you how they really feel.

Social Media 92

Social Media HootSuite How To Policies 92

Keyhole.co

MARCH 9, 2025

TikTok lets you use the Creator Dashboard or Business Suite to track engagement trends. Here are a few tools to consider for extra insight: Keyhole offers social listening features and historical insights to monitor online presence, track trends, and get into your audiences mind. They help you gauge customer moods around campaigns.

Travel 52

Travel Analytics Social Media Engagement 52

Sprout Social

SEPTEMBER 17, 2024

TikTok: Connect with a diverse and younger audience through distinctive, trend-focused video content that can propel your brand to new heights. Monitor online conversations about your brand, products, and industry to discover trends and opportunities for improvement. Social Listening Tools: Stay in the know with social listening tools.

Retail 117

Retail Social Media How To UGC 117

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Well, this process is made extremely easy with the hashtag analytics right tools.

Hashtag 106

Hashtag Analytics Tools Price 106

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Start with a hashtag search on platforms like Instagram. The social media landscape shifts quickly, whether it’s due to algorithm changes or trending topics.

Template 95

Template Templates Influencer Strategy 95

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom.

Directory 145

Directory Tools HootSuite Twitter 145

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Track customer sentiment. That’s where sentiment analysis can help you. Identify trending topics.

Sentiment 148

Sentiment How To Analysis Trends 148

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. General trends that apply to your industry. Once you start collecting this valuable data, you can use it to look for trends and insights. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 131

Tools Tweetdeck Brands Sentiment 131

Hootsuite

OCTOBER 16, 2024

Exolyt Best for: Social media managers looking to go all-in on TikTok Coolest feature: Discover the day’s top TikTok hashtags Price: Starting at $330/month Exolyt’s sole purpose is helping brands and creators hone their TikTok strategy. Source: Pentos 13. 2 free social media analytics tools 14.

Analytics 102

Analytics Tools HootSuite Social Media Management 102

Hootsuite

DECEMBER 3, 2024

Through smart measurement, you can uncover audience demographics, competitive benchmarks, and content trends. What are the trends in your engagement, follower growth, reach, and so on. It can help you identify positive and negative trends, understand where you fit in your niche, and gain deeper insights into your customer base.

Social Media 99

Social Media Metrics How To HootSuite 99

Sprout Social

MAY 7, 2024

These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy.

Tools 133

Tools Strategy Brands Sentiment 133

Keyhole.co

JANUARY 10, 2025

Source: Pexels Hashtags are the road signs of social media – they help users find relevant content, connect with topics they care about, and join trending conversations. But simply using relevant hashtags alone isnt enough: you also have to track them to gauge your performance and understand the impact of your campaigns.

Hashtag 64

Hashtag Social Media Strategy Tweetdeck 64