Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 128

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! Online review management involves taking a holistic view of the platforms you track. Scope the terms, hashtags and keywords to monitor No surprises here.

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Reputation Sentiment Analysis Notification 96

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

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Analysis Data Sentiment Metrics 69

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Did it make you smile or laugh, like the “ It’s Corn” viral trend ? A step-by-step guide on how to make a viral video on social.

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Video Social Media How To Trends 128

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. For example, you may notice when you post about trending topics, your likes and shares go up, and when you plug your product, your comments go down. The hashtag should be short, unique and memorable.

Engagement 105

Engagement Tips Loyalty Metrics 105

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Using critical data analysis, Sprout Social helps brands build a strong online presence that drives audience engagement.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Start off with five minutes devoted to social listening.

Social Media 145

Social Media HootSuite Template Templates 145

Social Media Strategies Summit

FEBRUARY 24, 2021

Netflix Goes Viral By Identifying Trend Through Social Listening. Netflix makes no secret of its belief in the value of social media listening. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Source: Sprout Social. 6 Tips to Get the Most Value from Social Listening.

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Social Media Strategy Sentiment Marketing 147

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. It also helps you see trends, such as spikes or dips in complaints, how long it takes agents to resolve issues and how satisfied clients are with support interactions.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. Not just that, Keyhole is a complete social media management tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms.

Industry 52

Industry News Google Brands 52

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. You can view daily performance or evaluate trends over a longer period of time.

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Data Metrics Sentiment Analytics 124

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Rachael Samuels Sprout Social Media Manager. Improve products.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

NOVEMBER 19, 2020

Within the context of those activities, we found certain themes and trends that kept popping up. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment. Hiking – 16,527 messages.

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Travel Sports Exercises Sentiment 121

Keyhole.co

MARCH 11, 2024

Regular monitoring enables you to swiftly identify trends, capitalize on what works, and adjust strategies that aren’t delivering as expected. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. You can even track hashtags and top trends for optimizing your strategy.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

MARCH 26, 2019

Preventative : When you execute social media listening, you’re paying attention to trends and common service complaints. Depending on how your social media listening is set up, you may find it easier to create and maintain than other research methods. You’ll want to set up social media alerts that cover this range.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Oktopost

SEPTEMBER 21, 2020

It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. . It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Instead, you can listen to voices on social media and gain much more insight much faster.

B2B 89

B2B Marketing Sentiment Influencer 89

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

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Template Templates Social Media Tips 134

Sprout Social

FEBRUARY 8, 2021

In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Instagram Outbound Hashtag Performance. Instagram Business Profiles Report. Tag Report.

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Report Social Media Metrics Team 131

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights.

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Skills Sentiment Team Press Release 128

Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. You can dissect which type of your posts on social garner more engagement and at what time. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JUNE 7, 2022

. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.”

Strategy 115

Strategy How To Hashtag Team 115

Keyhole.co

MARCH 20, 2024

Keyhole Keyhole is an all-in-one social media marketing tool that allows you to measure your online performance, keep an ear out for mentions, discover influencers who are the right fit, and conduct market research through one easy-to-use platform. Pricing: Prices start at $99 per month. Pricing: Prices start at $199 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52