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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

Done right, social media audience analysis goes beyond the basics. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis? Social media audience analysis starts with collecting audience data. Who is your social media audience, really?

Analysis 108
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How to manage social media content creation across networks

Sprout Social

Each social media network offers opportunities for connecting with your target audience and growing your community. For example, use AI for scheduling posts and creating performance analysis reports. It can also provide an avenue for thought leadership and strengthen your brand’s community engagement.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

Reddit 128
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TikTok Video and Comment Analysis – A Powerful Duo for Marketers

Ignite Social Media

Enter TikToks Video Analysis Tool. But wait, there’s moreTikTok also offers a Comment Analysis Tool, which provides invaluable data about what audiences are saying and trends in their feedback through comments. The Comment Analysis Tool goes further to analyze the comments and feedback left by viewers on your videos.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

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How and why you need to track brand mentions across networks

Sprout Social

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. tech forums, gaming communities). This enables you to tailor your listening to capture the most relevant conversations.

Brands 120
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

Skills 334