The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

8 Competitor Monitoring and Analysis Tools to Help Improve Your Digital Marketing Efforts

Social Media Today

Competitor analysis is key to maximizing your digital marketing performance. These tools will help you learn what's working, and what's not, in order to boost your strategy

7 Competitive Analysis Tools to Help Improve Your Marketing Approach

Social Media Today

Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

On today’s addition of Instagram, Demographics Pro CEO Paul Hallett commented, “Over the past two years, Instagram has become a key marketing component for many of the world’s top brands. Analysis of people tagging photos with #trumpyourcat reveals 70.1%

Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward. The “S” and “W” of SWOT—strengths and weaknesses—are the parts of the analysis that help build that self-awareness.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

On today’s addition of Instagram, Demographics Pro CEO Paul Hallett commented, “Over the past two years, Instagram has become a key marketing component for many of the world’s top brands. Analysis of people tagging photos with #trumpyourcat reveals 70.1%

Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceSo, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce.

Instagram analysis: Adidas vs. Puma

Quintly

Content Marketing Instagram Analytics Research & TrendsIt’s a fun fact that founders of Adidas and Puma were brothers – Adolf and Rudolf Dassler. Together they founded the Dassler Brothers Shoe Factory.

Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz.

[Analysis] Veganism - the health craze storming the UK

Audiense

This is a guest blog written by Raven Wheatley-Hawkins, Digital Marketing Executive at Adroit Data & Insight. Connect with her on LinkedIn. According to recent reports veganism is on the rise.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts.

How to Keep Content Ideas Coming With Whitespace Analysis

Unmetric

If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Let me clarify what content marketers mean by the term. Process Management Whitespace Analysis. Marketing Whitespace Analysis.

The Social Media Analysis Business in 2014

Net-Savvy Executive

Roll tape… The Year in M&A, Social Media Analysis 2014 I''ve been tracking companies that extract meaning from social media data since 2006 (it stays interesting if you let the definitions evolve with the market). Social media analysis

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

The early days of social media marketing were like the Wild West. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. For your analysis, you can choose any social networks you’d prefer.

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Blog Influencer Marketing

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. By Peter Caputa.

Social Media Data Analysis: How to Build your Plan

Devumi

The Devumi blog is chock full of ideas to help move your social media marketing forward. How you can make a bit of sense of all this is through social media data analysis. Those are just the basics for a Twitter data analysis campaign.

Language Support in Social Media Analysis

Net-Savvy Executive

Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. International Social media analysis

How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? Example business and marketing goals.

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Today’s marketers are rightfully obsessed with metrics. Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. Think of sentiment analysis as a subset of social listening.

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis

Analysis of The Top 10 Twitter Users and What We Can Learn From Them

Techipedia: Tamar Weinberg

who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. I’ve seen internet marketers who sell products designed to help accounts gain hundreds of followers, which defeats the process of engaging an audience with outstanding content.

Discovering New Applications for Data and Analysis

Net-Savvy Executive

Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Analytic methods Sentiment analysis, topic clustering, source profiling, statistical analysis, geospatial analysis—the list goes on and on.

Finding a Social Media Analysis Tool With Specific Capabilities

Net-Savvy Executive

I launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. A little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market.

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Influencer Marketing Blog

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Market intelligence and insights. Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head.

One Idea For Metrics Analysis

Small Business Mavericks

There’s a reason marketers haven’t been replaced by algorithms: It’s up to you and your brain to turn these metrics into actual insights.” “ There’s a reason marketers haven’t been replaced by algorithms: It’s up to you and your brain to turn these metrics into actual insights.” Every formula or metric or analysis tool we have depends on a person to see what is actually happening and act appropriately.

2012 Acquisitions in Social Media Analysis

Net-Savvy Executive

I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012.

Market Basket Analysis

Social Media Network Marketing

Market Basket Analysis is used to identify or gain interesting insights into the way customers buy items. Identifying such patterns from the transaction data collected over the years provide new window of opportunity to explore and understand the purchasing behavior and thus can be used to increase sales through cross selling and targeted marketing. It finds out the combination of items which are most likely to be bought together.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

And marketers are buying it in bulk. But I don’t like it just to be able to check off “Put a Huge QR Code in Our Print Ad&# in a Powerpoint presentation of marketing “wins&#. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. What About SWOT Analysis? The big problem with SWOT analysis?

The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking.

What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging

WebInKnow

I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. In this post we’ll take a look at how the candidates use text messaging platforms and what marketers can learn from the good and the bad.

Why Competitive Analysis Is A Big Deal

Small Business Mavericks

One area of analysis that is important to focus on is content. Finally, you want to spend some time analyzing your competition’s social media marketing strategy. Spend some time on competitive analysis before you complete your online marketing strategy. Small Business Internet Marketing competitive research content link building online marketing Social Media One of the most important aspects of starting a new business is analyzing the competition.