Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

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8 Competitor Monitoring and Analysis Tools to Help Improve Your Digital Marketing Efforts

Social Media Today

Competitor analysis is key to maximizing your digital marketing performance. These tools will help you learn what's working, and what's not, in order to boost your strategy

Strengthen your competitive analysis strategy with social listening

Sprout Social

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

5 Benefits Of Conducting A Competitive Analysis

Digimind

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

Why Competitive Analysis Matters and How to Do One That Works

Digimind

Competitive analysis, also known as competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors.

How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.

Why the SWOT Analysis Still Matters in Marketing

Convince & Convert

When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. market, other markets such as France and China have shown more resistance.

Why Competitive Analysis Matters and How to Do One That Works

Digimind

Competitive analysis, as a key element of competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors.

Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward. The “S” and “W” of SWOT—strengths and weaknesses—are the parts of the analysis that help build that self-awareness.

[Analysis] Veganism - the health craze storming the UK

Audiense

This is a guest blog written by Raven Wheatley-Hawkins, Digital Marketing Executive at Adroit Data & Insight. Connect with her on LinkedIn. According to recent reports veganism is on the rise.

Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceSo, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.

Instagram analysis: Adidas vs. Puma

Quintly

Content Marketing Instagram Analytics Research & TrendsIt’s a fun fact that founders of Adidas and Puma were brothers – Adolf and Rudolf Dassler. Together they founded the Dassler Brothers Shoe Factory.

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Blog Influencer Marketing

Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts.

The Social Media Analysis Business in 2014

Net-Savvy Executive

Roll tape… The Year in M&A, Social Media Analysis 2014 I''ve been tracking companies that extract meaning from social media data since 2006 (it stays interesting if you let the definitions evolve with the market). Social media analysis

Pay Analysis Update: Examining Equal Pay at Buffer in 2020

Buffer Social

Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. For example, if you have two social media marketers, are they making the same amount of money? At the time of this analysis, we have 85 people on our team – 45 men and 40 women.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce.

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

The early days of social media marketing were like the Wild West. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. For your analysis, you can choose any social networks you’d prefer.

One Idea For Metrics Analysis

Small Business Mavericks

There’s a reason marketers haven’t been replaced by algorithms: It’s up to you and your brain to turn these metrics into actual insights.” “ There’s a reason marketers haven’t been replaced by algorithms: It’s up to you and your brain to turn these metrics into actual insights.” Every formula or metric or analysis tool we have depends on a person to see what is actually happening and act appropriately.

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Influencer Marketing Blog

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. By Peter Caputa.

How to Keep Content Ideas Coming With Whitespace Analysis

Unmetric

If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Let me clarify what content marketers mean by the term. Process Management Whitespace Analysis. Marketing Whitespace Analysis.

Social Media Data Analysis: How to Build your Plan

Devumi

The Devumi blog is chock full of ideas to help move your social media marketing forward. How you can make a bit of sense of all this is through social media data analysis. Those are just the basics for a Twitter data analysis campaign.

The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together.

Language Support in Social Media Analysis

Net-Savvy Executive

Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. International Social media analysis

Why Competitive Analysis Is A Big Deal

Small Business Mavericks

One area of analysis that is important to focus on is content. Finally, you want to spend some time analyzing your competition’s social media marketing strategy. Spend some time on competitive analysis before you complete your online marketing strategy. Small Business Internet Marketing competitive research content link building online marketing Social Media One of the most important aspects of starting a new business is analyzing the competition.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

According to the Sprout Social Index: Empower and Elevate , 71% of social marketers agree they are able to provide helpful insights to other departments, yet only 12% of social teams say their primary function is to do so. Bring data and analysis together: how to craft a story with data.

Racial Bias in Marketing Unwittingly Introduced by AI Algorithms

WebInKnow

Artificial Intelligence in marketing has the power to help automate routine tasks by applying math to massive amounts of data. Deploying AI tools have become important for marketers to not only save time and money but to increase the success of marketing initiatives.

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis

Social media SWOT analysis: what it is and how to do it

Sprout Social

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” A SWOT analysis can point you toward the answers ASAP. What is SWOT in marketing, though? SWOT analysis does exactly that.

Analysis of The Top 10 Twitter Users and What We Can Learn From Them

Techipedia: Tamar Weinberg

who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. I’ve seen internet marketers who sell products designed to help accounts gain hundreds of followers, which defeats the process of engaging an audience with outstanding content.

Finding a Social Media Analysis Tool With Specific Capabilities

Net-Savvy Executive

I launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. A little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market.

Discovering New Applications for Data and Analysis

Net-Savvy Executive

Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Analytic methods Sentiment analysis, topic clustering, source profiling, statistical analysis, geospatial analysis—the list goes on and on.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Market intelligence and insights. Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head.

How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? Example business and marketing goals.

2012 Acquisitions in Social Media Analysis

Net-Savvy Executive

I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012.

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Today’s marketers are rightfully obsessed with metrics. Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. Think of sentiment analysis as a subset of social listening.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. What About SWOT Analysis? The big problem with SWOT analysis?

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

And marketers are buying it in bulk. But I don’t like it just to be able to check off “Put a Huge QR Code in Our Print Ad&# in a Powerpoint presentation of marketing “wins&#. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action.