Content Analysis App BuzzSumo Adds YouTube Insights

Social Media Today

Content analytics app BuzzSumo has added another element to its impressive toolset

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager. An audit will include audience analysis.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

5 Benefits Of Conducting A Competitive Analysis

Digimind

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

The Best SaaS Analytics Tools for 2020

Tweaklibrary

Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” SaaS analytics tool can monitor your customer activity, increase your client’s engagement with the site, and can enhance customer satisfaction with your service.

7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Downloadable PDF analytics reports. LinkedIn Page Analytics.

8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? What is Instagram analytics? Here’s a tool to help you make the most out of Instagram with their in-depth owned Instagram analytics.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special.

7 best YouTube analytics tools

Unmetric

In-depth YouTube analytics will help you take your video marketing game from good to ninja level. So let’s walk through the top seven Youtube analytics tools to help you fine-tune your video marketing strategy and perform better on Youtube.

7 best Facebook analytics tools

Unmetric

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Since revenue and social media analytics go hand in hand, this is a great tool that’ll help you with just that.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

Using The Right Numbers For Analysis

Small Business Mavericks

Analysis Is Only As Helpful As The Data You Get. It is very important to have a clear understanding of the data being analyzed by your tracking & analytics tools so you can track the right stuff. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind?

Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Here are 7 website analytics tools that are useful and worth exploring. Here are some other useful website analytics tools available: Heatmaps. Form Analytics.

Instagram analysis: Adidas vs. Puma

Quintly

Content Marketing Instagram Analytics Research & TrendsIt’s a fun fact that founders of Adidas and Puma were brothers – Adolf and Rudolf Dassler. Together they founded the Dassler Brothers Shoe Factory.

All About Learning Analytics

SocialFish

“When you hear “analytics”, you might think of webmaster tracking visits to their site. But learning analytics combines this sort of data analysis with student interaction in online education tools, aiming to create a more integrated and customized learning experience.

New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories

Social Media Today

Social analytics company Delmondo has teamed up with Buffer to put together the biggest report on Instagram Stories performance to date

21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Updated for 2019!

6 best Twitter analytics tools

Unmetric

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions. Brands use Twitter for a whole bunch of reasons.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. Competitor analysis tools for SEO. Competitor analysis tools for content. Competitor Analysis Tools for Social Media.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Audience Analysis Worksheet.

How to Use Predictive Content Analytics

Convince & Convert

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis.

Discover a whole new world of Analysis

Unmetric

But what if you’re looking to dig a little deeper and do some content analysis? We have the answer with our brand new Analysis tab! All users of Unmetric Discover will be able to access the new content analysis capability right away.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Let’s talk about how to incorporate them into your approach to reporting and analysis. Bring data and analysis together: how to craft a story with data. Just because you’ve shared the data doesn’t mean your analysis is over. Analytics

Are you sure your website analytics is set up correctly?

Razor Social

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? We run a lot of audits for companies (SEO, website, competitive analysis, etc.) and we have found that issues with analytics are very common. Ownership of Analytics.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.

How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. This feature works only if you are connecting your account with Google Analytics.

Social media SWOT analysis: what it is and how to do it

Sprout Social

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. Why do a SWOT analysis on social media? However, taking the time to conduct a social media SWOT analysis is totally worth it.

What Good Is Your Analytics Strategy?

Small Business Mavericks

Analytics Has To Have A Goal In Mind. The process of analytics is basically filtering data in various ways to assess what that data is actually representing. The goal of analytics has to be kept in mind or this filtering becomes a random number crunching instead of a thoughtful process. Mike Arnesen just did a good job of elaborating on this idea on the Moz Blog with his article on Semantic Analysis.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

How to Use the New Twitter Analytics Dashboard

Convince & Convert

What if Twitter launched the most awesome analytics dashboard and no one really noticed? I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform.

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects.

The Future of Analytics: 6 Predictions

The Realtime Report

The Future of Analytics: 6 Predictions. Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin. By Dr. Beverly Wright.

Content Tagging For Better Social Media Analytics

Talkwalker SM

This is an incredible time saver: our filters are great for handling most qualitative analysis, but manual categorization of results can be time consuming. Refine Sentiment Analysis With Rule Based Tagging. What is rule based tagging ?

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template.

5 Things To Know About Google Analytics

Small Business Mavericks

Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics. It can take up to 24 hours to sync AdWords and Analytics. Link AdWords to Analytics and then link Analytics to AdWords to get the full scope of possible use out of these important tools. Tracking & analytics are sometimes overwhelming to a busy business owner because there is so much else going on.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

The Best Free Tools for Twitter Analytics

Adam Sherk

During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand.

10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why.

The Beginner’s Guide to Facebook Analytics

Hootsuite

If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment.