article thumbnail

Social media audience analysis: An easy tactical guide for 2025

Hootsuite

Done right, social media audience analysis goes beyond the basics. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis? Social media audience analysis starts with collecting audience data. Who is your social media audience, really?

Analysis 108
article thumbnail

8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 118
article thumbnail

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

article thumbnail

15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 114
article thumbnail

Top 10 Social Media Analytics Tools

Social Media Strategies Summit

And you can’t do that without a robust social media analytics solution. That’s why we’ve rounded up the ten best social media analytics tools and compared them by price, key features, and user ratings. 10 from 378 reviews Price Buffer offers a free plan but doesn’t include any social media analytics tools. Let’s get into it.

Analytics 263
article thumbnail

23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 107