article thumbnail

Content Analysis App BuzzSumo Adds YouTube Insights

Social Media Today

Content analytics app BuzzSumo has added another element to its impressive toolset

Analysis 146
article thumbnail

12 Best Instagram Competitor Analysis Tools

Keyhole.co

To stand out in this crowd, you must routinely measure your and your competitor’s performance through Instagram competitor analysis. Here, Instagram competitor analysis tools are the way to go. But first, let’s look at why you should do an Instagram competitor analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Best Facebook Competitor Analysis Tools

Keyhole.co

For that, you need to add Facebook competitor analysis tools to your marketing arsenal. Why should you do Facebook competitor analysis? Facebook competitor analysis enables you to assess your key rivals in the market. 10 Best Facebook competitor analysis tools.

article thumbnail

How To Do YouTube Competitor Analysis

Keyhole.co

While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? YouTube competitor analysis is the evaluation process of your YouTube content with that of your competitors.

article thumbnail

6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its analytics capabilities. While Facebook discontinued Facebook Analytics on June 20, 2021, you can still get the marketing analytics you need using other tools.

article thumbnail

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. A social media consultant brings other aptitudes to the analysis piece too. An audit will include audience analysis.

article thumbnail

How To Do LinkedIn Competitor Analysis & Research

Keyhole.co

But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. Why LinkedIn competitor analysis is important. 3 Steps to do a LinkedIn competitive analysis.

article thumbnail

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Good strategy is driven by data, research and analysis. Here’s some excellent analytics blogs from some smart people: Occam’s Razor. The Moz Blog. Matt Cutts.

Analytics 303
article thumbnail

How to Pick the Best Social Media Analytics Tool for Agencies

Quintly

If you work at a marketing agency and you want to deliver amazing results to your clients, you can’t do without a social media analytics tool. analytics tool Social Media Analysis

article thumbnail

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics.

Analytics 162
article thumbnail

How to Perform a Social Media Competitive Analysis

Keyhole.co

Well, we have a solution- conducting a social media competitive analysis. The key to competitive analysis is knowing what makes your competitors successful. A competitive analysis also helps you develop a long-term strategy as part of your business strategy. Do a SWOT analysis.

article thumbnail

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Here are how the most popular platforms rank in terms of social media analytics: 1. Further, the analytics interface is pretty user friendly.

Analytics 107
article thumbnail

Using The Right Numbers For Analysis

Small Business Mavericks

Analysis Is Only As Helpful As The Data You Get. It is very important to have a clear understanding of the data being analyzed by your tracking & analytics tools so you can track the right stuff. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind?

Analysis 101
article thumbnail

Twitter analytics tools to set up a marketing strategy

Awario

Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting Are you searching for a powerful Twitter analyzer?

Analytics 122
article thumbnail

Audience Analytics and Tracking – The PR Secret Sauce

The Proactive Report

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience.

Report 83
article thumbnail

5 Benefits Of Conducting A Competitive Analysis

Digimind

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

article thumbnail

Digital Marketing Analytics 101: Best Way to Spice Up Campaigns

Sociallyin Insider Blog

Digital marketing analytics is a tool that successful brands use to: Evaluate ad campaign efficacy. The digital analysis yields countless benefits, which is why so many companies prioritize this step in their marketing strategy. Data & ROI Analytics Digital Marketing

article thumbnail

BMW vs. Audi: A brand race [social listening analysis]

Awario

We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide.

Analysis 106
article thumbnail

Twitter Analytics: Your Guide To Drive Traffic And Boost Sales In 2023

Keyhole.co

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. If you’re unsure where to start regarding Twitter Analytics, this guide is for you. So why should businesses spend valuable time digging into their Twitter Analytics?

article thumbnail

Social Media Data Analytics: How to Optimize Your Content Marketing

Quintly

This article will discuss how to optimize content marketing based on social media data analytics. Content Marketing Data AnalysisSocial media are one of the most popular places where people like to spend their time on the web. As a result, social media are rich with diverse data you can use for different purposes. The data can reveal, if your social media strategy is working and where some adjustments need to be made.

Data 43
article thumbnail

Why You Must Understand the Basics of Financial Analytics to Calculate Social Media ROI

Quintly

Social Media ROI Financial AnalysisAt the surface level, it may seem as though measuring social media ROI is a rather simple task.

ROI 77
article thumbnail

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis. Pulse seems to be user-friendly and to blend into other nBA monitoring packages, which could give both a broad social picture and a detailed customer experience analysis.

Analytics 272
article thumbnail

7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Download analytics reports on your LinkedIn performance with insightful charts and graphs. SocialPilot is a great tool that gives a detailed analysis of your LinkedIn marketing efforts. Downloadable PDF analytics reports. LinkedIn Page Analytics.

article thumbnail

8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales. What is Instagram analytics? Here’s a tool to help you make the most out of Instagram with their in-depth owned Instagram analytics.

Analytics 106
article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions.

Analytics 145
article thumbnail

A Guide On How To Do An Instagram Competitor Analysis In 5 Steps

Keyhole.co

Instagram competitor analysis can evaluate the required steps to ensure your brand gets the desired share of voice. To make your journey easier, we are discussing how you can leverage competitor analysis to enhance your brand voice on Instagram. What is Instagram competitor analysis?

article thumbnail

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . What are data analysis tools?

Analysis 114
article thumbnail

Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

And for this, you need a Facebook analytics tool. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. So, what are the best Facebook analytics tools for 2023?

article thumbnail

Top 15 [Paid + Free] Hashtag Analytics Tools in 2023

Keyhole.co

Well, this process is made extremely easy with the right hashtag analytics tools. To learn more about the uses of hashtag analytics. Visit our Hashtag Analytics page. Hashtags Analytics and Social Media Marketing. The Need for Hashtag Analytics Tools.

Hashtag 52
article thumbnail

Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Here are 7 website analytics tools that are useful and worth exploring. Here are some other useful website analytics tools available: Heatmaps. Form Analytics. Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz. Summary of All Website Analysis Tools.

article thumbnail

How To Do A Twitter Competitor Analysis In 5 Simple Steps

Keyhole.co

In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? How to do a Twitter competitor analysis in 5 simple steps.

article thumbnail

7 best YouTube analytics tools

Unmetric

In-depth YouTube analytics will help you take your video marketing game from good to ninja level. So let’s walk through the top seven Youtube analytics tools to help you fine-tune your video marketing strategy and perform better on Youtube. ChannelMeter is a great tool that provides some comprehensive insights from YouTube analytics. SocialReport is both an analytics and publishing tool that offers top-notch features to optimize your YouTube channel.

article thumbnail

7 best Facebook analytics tools

Unmetric

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. But here’s my personal favorite feature: Unmetric’s newest functionality now provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand. Since revenue and social media analytics go hand in hand, this is a great tool that’ll help you with just that.

article thumbnail

What Good Is Your Analytics Strategy?

Small Business Mavericks

Analytics Has To Have A Goal In Mind. The process of analytics is basically filtering data in various ways to assess what that data is actually representing. The goal of analytics has to be kept in mind or this filtering becomes a random number crunching instead of a thoughtful process. Mike Arnesen just did a good job of elaborating on this idea on the Moz Blog with his article on Semantic Analysis.

article thumbnail

Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Advanced social media analytics.

article thumbnail

Ultimate Facebook Analytics Guide: Insights You Need To Be Tracking

Keyhole.co

You still haven’t started using Facebook Analytics, have you? Maybe you don’t see why you should be using another Facebook analytics tool. The truth is, Facebook Analytics will completely change the way you do business. What is Facebook Analytics?

article thumbnail

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Well, this process is made extremely easy with the hashtag analytics right tools. First, let’s cover the very reason these tools exist in the first place: Jump Links to the 15 Hashtag Analytics Tools: 1.

Hashtag 88
article thumbnail

The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Updated – November 2020.

article thumbnail

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics? Unfortunately many marketers stay far away from analytics data and measurement as they think it's too complicated. Audience Analysis Worksheet.

Analytics 131
article thumbnail

How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.

Template 114
article thumbnail

How to Use Predictive Content Analytics

Convince & Convert

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created. For example, here are the possible topics I considered for the blog post you are now reading, and the Inbound Writer scores for each: 69 – Predictive Analytics for Content.

Analytics 122
article thumbnail

2020: The Year Data Saved The World

Waxing UnLyrical

I had no idea, when I enrolled in the Harvard Business Analytics Program , just how much I’d start living what I was learning. Data & Analytics COVID in NYS schools COVID-19 data analysis harvard business analytics program hbap

Data 220
article thumbnail

Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

agora pulse

Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy. SWOT Analysis. What Is a SWOT Analysis?

Analysis 101