Sprout Social

OCTOBER 10, 2024

Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials. For Gen Z especially, TikTok is more than a social network. Community-driven social networks Community-driven social networks offer dedicated spaces for groups with shared interests.

Social Media 126

Social Media Brands Reddit B2B 126

Webbiquity SMM

DECEMBER 19, 2017

Two B2B influencers cited paid social as a trend, though 1) that’s already been a trend for at least a couple of years, and 2) given the extent to which the largest social networks have scaled back organic reach paid is really the only option, this development seems past the “trend” stage.

B2B 322

B2B Trends Analysis Marketing 322

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 145

Analysis Strategy Sentiment Comparison 145

Hootsuite

OCTOBER 7, 2024

That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Competitive analysis Hootsuite Analytics does Instagram, Facebook, and X (formerly Twitter) competitor analysis for you. Then, click on Competitive analysis in the Benchmarking section.

Analytics 118

Analytics Social Media Tools HootSuite 118

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 139

Analysis B2B Data Tools 139

Hootsuite

OCTOBER 13, 2020

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? A social media sentiment analysis tells you how people feel about your brand online. Measuring social sentiment is an important part of any social media monitoring plan.

Sentiment 145

Sentiment Analysis Template Templates 145

Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible.

B2B 118

B2B Team Social Media Management Data 118

Buffer Social

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

Analysis 122

Analysis Template Templates Examples 122

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 125

Analysis Report Examples Tools 125

Buffer Social

JANUARY 29, 2025

The more you post, the better your chances of success on all social media platforms. “So for this analysis, the total number of engagements is the sum of comments, retweets, favorites, reactions, likes, shares, repins, reposts, quotes, and replies.” And guess what? Now we have some data to back this up.

Comments 117

Comments Study Posterous Analysis 117

agora pulse

MAY 21, 2020

One way to find out is by doing a competitor analysis on Twitter. When I first begin working with a new client to provide social media management at Contentworks Agency , I run a quick competitor analysis. In this article, I’m going to share my top techniques and tricks to perform a competitor analysis on Twitter.

Analysis 131

Analysis Twitter Hashtag How To 131

Buffer Social

MARCH 10, 2025

This analysis covers 1.7 That’s a lot of data — but as with any social media study, context matters. What we’re measuring In this analysis, engagements refer to the total number of interactions a post receives — likes, comments, reposts, all of it.

Patterns 102

Patterns Analysis Comparison Data 102

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 121

Analysis Social Media Tools HootSuite 121

SocMed Sean

JUNE 16, 2018

Google is the most popular, but the analysis below and recommended tips also work for ranking well in Bing, Yahoo, and most other popular search engines. Hopefully, they’ll share the article across their social network, as well. So…What’s The Difference Between Ranking And Ranking Well? Be cautious, though.

Google 272

Google Analysis Engineering Organization 272

Buffer Social

DECEMBER 5, 2024

Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords. You can tell how your content performs on various social networks from its visual and intuitive reports. You’ll also be able to create a competitor analysis with similar info.

Analytics 106

Analytics Social Media Tools Price 106

Hootsuite

OCTOBER 2, 2024

To get you started, here are the minimum spend amounts required to run a campaign on each of the major social networks. If you’re adding new paid tools to your budget, include a cost analysis to show how the tool will pay for itself. Look for tool categories that align with your most important strategic social goals.

Social Media 114

Social Media HootSuite ROI How To 114

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. Create custom alerts using relevant keywords and topics in combination with sentiment analysis. It uses enhanced sentiment analysis to tell you how they really feel.

Tools 114

Tools Sentiment HootSuite Analysis 114

SocMed Sean

JULY 23, 2018

The use of motion sensors could evolved to help us govern our use of social media. But Facebook, which is one of the leading social networks in the digital space, has already launched its own multi-user online virtual reality platform called Spaces. If so, be sure to share them in a comment. –Sean.

Social Media 242

Social Media Avatar Virtual World Social Networking 242

Sprout Social

NOVEMBER 20, 2024

It’s also one way businesses can combat social media saturation —edutainment interrupts feed scrolling and makes your brand memorable. Why edutainment content is the perfect formula for social We found across all social networks, social media consumers are seeking entertaining content from brands.

Social Media 112

Social Media Atlassian Strategy Content 112

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.

Social Media 221

Social Media Tools Netvibes Samples 221

Oktopost

NOVEMBER 20, 2024

“What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

Reputation 62

Reputation Social Media Tools Sentiment 62

Webbiquity SMM

JULY 24, 2018

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. All of these tools monitor updates on multiple social media sites in real time. There are dozens of social media monitoring tools to choose from. Google+ Marketing Tools.

Social Media 198

Social Media Tools Netvibes Lithium 198

Oktopost

OCTOBER 7, 2024

Sentiment Analysis: Understanding how your audience feels about your brand is crucial for maintaining a positive image. The platform’s focus on real identities, credibility, and thought leadership helps brands build trust with their audiences in ways that are not as easily achieved on more casual social networks.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Hootsuite

JANUARY 17, 2025

It uses enhanced sentiment analysis to tell you how they really feel. An employee advocacy program helps them extend the organizations messaging to their wider social networks. Hootsuite Amplify helps take the guesswork out of social media advocacy for your staff and volunteers. You can identify key moments for outreach.

Social Media 103

Social Media HootSuite How To Policies 103

Sprout Social

JUNE 3, 2025

With this information in hand, conduct a SWOT analysis to identify your brands strengths. You may have done one previously as part of your social media audit , but its helpful to refresh and see how things have changed. Use your research here to inform a thoughtful strategy for your brand in this niche.

Social Media 88

Social Media How To Hashtag Authentication 88

Social Media Strategies Summit

JULY 26, 2024

Later Image source Summary Later is best known as a social media management and influencer marketing platform. However, it also offers detailed analytics tools for a single social network: Instagram. 10 from 555 reviews Price Agorapulse offers a free plan that includes limited reporting and ROI analysis functionality.

Analytics 263

Analytics Social Media Tools Price 263

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. What’s the best approach for creating that strategic plan?

Social Media 309

Social Media Tips Marketing HootSuite 309

Buffer Social

JANUARY 16, 2025

Awario Quid 6 top social listening tools in 2025 The perfect social listening tools will help you track brand mentions and online conversations about your brand, competitors, and industry in the most relevant channels. Social media listening tools monitor social media conversations in major social networks.

Tools 123

Tools Sentiment Price Social Media Management 123

Hootsuite

MAY 28, 2025

Premium plans start at $49/month Talkwalker SMMs looking to match influencers to audience needs based on existing affinity Sentiment analysis combined with trend prediction provides the framework for successful influencer campaigns Extensive feature set may be overwhelming for those focused only on influencer marketing Available on request Aspire.io

Influencer 109

Influencer BuzzStream Tools HootSuite 109

Oktopost

JULY 8, 2024

But before you inject your money and time into a detailed consumer analysis, you should understand the key trends in demand generation strategies this year. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

B2B 105

B2B Influencer ROI Authentication 105

Hootsuite

JANUARY 15, 2025

As a business-focused social network, LinkedIn says, “We realize our responsibility both on our platform and in our company to create a more equitable and inclusive world of work.” LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S. Source: LinkedIn 43.

Statistics 114

Statistics LinkedIn Strategy B2B 114

Webbiquity SMM

OCTOBER 22, 2021

Return to Google for competitive analysis. Utilize social media targeting. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty.

Social Media 243

Social Media Tips Metrics B2B 243

Hootsuite

MARCH 31, 2025

80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. Then, before I advise on strategy, I analyze the last 6-12 months of social media posts from the client using ChatGPT. dynamic Meta campaigns).

Social Media 100

Social Media Content HootSuite Policies 100

Sprout Social

JUNE 13, 2025

For a holistic view, pull your data into a platform like Sprout to analyze YouTube performance versus other social networks and see how the channel fits into your broader marketing strategy. Add UTM parameters and YouTube tags to links in video descriptions to capture off-network traffic.

ROI 105

ROI YouTube Marketing How To 105

Ignite Social Media

OCTOBER 2, 2023

If you prefer to read along rather than watch the video, we’ve summarized the highlights of this analysis in the full post below. What is Gen Z’s Favorite Social Media Platform? How Much Does Each Generation Use Social Networks? By comparison, about 50% of Gen Z reports daily usage of TikTok. million users.

Data 160

Data Facebook Reddit Social Networking 160

Webbiquity SMM

OCTOBER 10, 2023

Data-Driven Insights: AI-powered converters can offer helpful information and analysis on how successful GIFs function, helping marketers improve their tactics. Integration with Social Networks: GIFs can be easily integrated into marketing campaigns with the help of many social media networks.

Social Media 266

Social Media Marketing B2B ROI 266

Sprout Social

MAY 6, 2025

Social media monitoring tools scratch the surface, tracking only social networks. AI-powered sentiment analysis: Goes beyond rigid positive or negative categories and analyzes every sentiment in between, so you understand how people really feel. It scans major social networks, online news sites, blogs and forums.

Brand Monitoring 99

Brand Monitoring Software Brands Sentiment 99