Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls.

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12).

The Sentiment on Sentiment Analysis - The Net-Savvy Executive

Net-Savvy Executive

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. Competitor analysis tools for SEO. Competitor analysis tools for content. Competitor Analysis Tools for Social Media.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23

How to one-up your competition with social media industry analysis

Sprout Social

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis. What is industry analysis, anyway? Social media industry analysis isn’t just about what your competitors are doing, though.

Language Support in Social Media Analysis

Net-Savvy Executive

Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. International Social media analysis

Sentiment Analysis is Not a Mood Ring - The Net-Savvy Executive

Net-Savvy Executive

Discovering New Applications for Data and Analysis

Net-Savvy Executive

Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Analytic methods Sentiment analysis, topic clustering, source profiling, statistical analysis, geospatial analysis—the list goes on and on.

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis

Content Tagging For Better Social Media Analytics

Talkwalker SM

This is an incredible time saver: our filters are great for handling most qualitative analysis, but manual categorization of results can be time consuming. Refine Sentiment Analysis With Rule Based Tagging. What is rule based tagging ?

Tone or Sentiment — The New PR Standards

Proactive Report

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Items to be included in analysis (do not include press releases) defines mentions (you can have multiple mentions in a single item).

The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis.

Four Metrics for Measuring Social ROI

Mindjumpers

but a deeper analysis will provide marketers with more valuable business insights. That metrics’ value lies in the possibility of real-time content analysis and its influence. Marketers can monitor the performance (reach, engagement rates, sentiment etc.)

ROI 255

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received.

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. By tracking the sentiment of social media posts connected to your brand, social listening can help you identify which of your marketing efforts generated the most ROI in terms of brand perception.

ROI 99

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus

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How Glossier Built a Cult Following on Social Media

Unmetric

User sentiment analysis shows that the brand received more positive than negative vibes from Facebook user comments. An analysis of the sentiment of tweets to which the brand has replied to, shows that 87% of them are neutral and 12% are positive.

7 Strategies for Monitoring Your Competitors

Convince & Convert

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Want to be recognized for your outstanding content?

Now in Unmetric: A whole new layer of segmentation to make your life easier

Unmetric

In our bid to make social media analysts’ lives spreadsheet-free, we’ve added yet another layer of analysis to our famed Brand Posts tab. promoted or positive sentiment). Unmetric updates Brand posts Compare KPIs KPIs New feature Segment brand posts Segmentation social media Social media analysis social media benchmarks Social media intelligence Unmetric Analyze

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Competitive analysis provides insight into what your fans and their friends find engaging on other brands’ sites. Is Sentiment Making Brands Stupid?

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6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment.

How fans are using Facebook Reactions and what it means for your brand

Unmetric

The most value Facebook Reactions will provide brands is the ability to further uncover the sentiment of your customers and prospects and shift your strategy accordingly. Campaign Analysis social strategiesThis post originally appeared on Social Times.

API 124

Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss analysis is often seen as a tool for the sales teams. At the end of the day, it all comes down to using a win/loss analysis to craft better messages that engage your target audience with your brand and ultimately lead to more sales.

Working with Social Media Data: Content

Net-Savvy Executive

When people ask about sentiment , opinion , and complaints , they're asking about content. The companies they talked about suddenly needed to pay attention, and the existing paradigm with the closest fit was media analysis. Measurement Social media analysis

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Social Media Monitoring: Bespoke, Tailored, or Off the Rack?

Net-Savvy Executive

So much of the public discussion of social media monitoring and analysis focus on commercially available platforms that are more or less ready to go to work. Social media analysis

Working with Social Media Data: Activity

Net-Savvy Executive

Analyzing activity data If you're used to measurement conversations with an unstated assumption that you're talking about content data, you probably talk a lot about sentiment and topics. Measurement Social media analysisMonitoring social media. Measuring social media.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Aquisitions say something about the segmentation of social media analysis.

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Influencer and Competitor Analysis – Some social analytics products are equipped with features to track the campaigns of competitors, and follow closely the social footprint of key influencers in specific markets. Social Analytics: A Valuable Tool Evolving To Meet Expectations.

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Too often, the process of conducting a competitive analysis for pharmaceutical companies is siloed and focused primarily on internal processes.