How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. The combination of these two developments has resulted in what is know as “authentic advocacy.”

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Authenticity does not require same level of transparency with every relationship.

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet.

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. PR and Marketing can only do so much can turn around a corrosive work culture.

Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Want the blueprint for social marketing success right now? Do you need a personal brand as a working professional or business owner?

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness. The focus is on authenticity. ” That’s clearly not authentic, and it’s a way to game the news feed.

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar .

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)

SocialTimes Twitter

Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines. Infographics Twitter #MomsOnTwitter advertising bloggers blogs Column Five Marketing Moms mothers Recommendations Twitter Ads

Authenticity and Transparency Are Social Networking Cornerstones

Social Media Network Marketing

The words "authenticity" and "transparency" may seem trite, but I believe they remain the cornerstones of this new media-marketing paradigm. Be real. Be open. Be honest. Admit mistakes when you make them

Copyblogger Brian Clark on Authenticity, Klout and Google+

Geoff Livingston

Founder Brian Clark started the company as a blog in 2006, and has expanded it to become a media company that helps businesses grow through social media and online marketing. Special thanks to Brian for his insights on authenticity, Klout and Google+. Authenticity.

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring

Firebelly

There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Authentic). My wife’s company, Air-Tan, is a model for consistent marketing with measurable results.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. 5 Reasons why marketers fail using social media.

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Show 458 - Quest for Meaning and Authenticity in Business

Engaging Brand

The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Definition of content marketing. Content.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. What these lazy marketers don't realize is that they are doing their brand more harm than good. What is Influencer Marketing?

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. WHY you must embrace audience marketing in 2018.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. And Three More Free Digital Marketing Tools.

Tools 246

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. “ 15 Reasons Random Acts of Marketing (RAMs) Do NOT Work!:

How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.

How To Be Happy, Awesome And Authentic With Neil Pasricha - This Week's Six Pixels Of Separation Podcast

Twist Image

I knew him as a very popular speaker on the topic of happiness, authenticity and living a life with meaning. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #554 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Sometimes, in life, you get lucky. You meet someone that you have always admired, and you become fast friends.

The Last Thing Your Target Customer and Audience Wants From You is More Content

Pam Moore

As the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes, what surprised me the most was how many marketers that claim to be experts in this space were shocked to see these changes. What is Influencer Marketing?

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Feed 103

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. How do you win in a digital market that doesn't ever stay constant?

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. Image via BigStockPhoto.com.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

Brands 113

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

Be authentic.” After all, it’s tough to know just how “authentic” to be. Just last week, Eric Wittlake wrote a terrific guest post for Spin Sucks challenging us to buck conventional advice and not be authentic. “Want to succeed in social media?

How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Thought leadership tends to get a bad rap as it’s very much an over hyped term by many marketers.

Skills 109

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Do you struggle with establishing trust in your markets or online?

Brands 101

Marketers are freaking out about Facebook

Janet Fouts

” This has a whole lot of marketers freaking out. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement. By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Welcome to the digital marketing era where attention is the absolute most scarce resource. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience. It's often easy to identify a spammy business or marketer.

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Many marketers struggle with developing and communicating their brand story publicly. Why you must know your unique position in the market. Do you have a brand story that you share with people who come in contact with your brand?

Brands 105