Know Your Culture, Show Your Culture: The Authenticity Project #MMCon

SocialFish

Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. That’s why WorkXO and 5:00 Films & Media are partnering to explore the intersection of culture and video in a new project!

Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook Social Media Tips and Tricks Facebook FansFacebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know.

Trending Sources

The Challenge of Authenticity in Social Networking

Waxing UnLyrical

How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. Guest post by Erica Holt.

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Authenticity does not require same level of transparency with every relationship.

Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

But how does one stay engaged with such a large and diverse array of participants across all social networks? Why “building awareness” doesn’t always mean “pushing sales” How non-monetized programming can lead to organic engagement that beats paid social.

The Age of Authenticity Washing

Geoff Livingston

There have been a couple of recent posts acknowledging the decline of authenticity on the social web. In reality, authenticity as it was preached in the mid 2000s for all intents and purposes is a lost art. Authenticity washing is abound. Two x Two Faces by J.D. Hancock.

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? The worst kind of social media know-it-all.

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Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. Social media consultants can be 20x more effective.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. It is obvious they don't understand the social ecosystem of which they have barged into blasting nothing but noise.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Social media is not free.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

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Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)

SocialTimes Twitter

A new infographic from Twitter Ads and Column Five revealed why these social media users are important. Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines.

15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. You’re not alone.

How to Engage With Your Social Media Followers Quickly and Authentically

Buffer Social

How do you feel when people comment on your social media posts? A comment is or some form of engagement is usually a sign that people love your social media content. How do you work as a social media team of one? Use a social media engagement tool.

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Are You a Social Media BarfShiner?

Waxing UnLyrical

It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!&#.

25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. 25 social media pet peeves.

The Importance of Localized Branded Content on Social Media

Mindjumpers

And do you take local context into consideration when creating Social Media content for your global brand? Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor.

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Social Media Updates: May

yMarketingMatters

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Have a verified badge to let know the Page is authentic. The post Social Media Updates: May appeared first on yMarketingMatters.

4 Free Social Media Spring Cleaning Tools

Firebelly

Spring has sprung and it’s time to clean up your social media channels! For Twitter: Hootsuite’s Grade Your Social. Using these tools can be a great start to understanding how you can improve your social media efforts.

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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content.

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Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT.

What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

5 Social Media Tactics that need to be Trashed

Socially Sorted

Every Year there are predictions about Social Media Tactics, strategies and platforms that will be hot in the following year. . But let’s spare a thought for the bad, annoying social media practices that are becoming all too common. .

Drastically Improve your Social Media Success

Peg Fitzpatrick

Can you drastically improve your social media success with one tip? Social media success isn’t gained by posting the most memes or SnapChat stories. There’s a lot of competition with people on social media and who work in social media.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.

What Is Social Media Engagement & Why Should I Care?

Sprout Social

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network.

How I Fail At Social Media

Jason Yormark

I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent voice. So with that, I’ve come up with my list of social media failures. Social MediaNobody is perfect right?

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

“Want to succeed in social media? Be authentic.” After all, it’s tough to know just how “authentic” to be. Rather, he said, “If you are authentic and display your true motives, we will call you a jerk.

Why Is Social Media Important for My SaaS?

agora pulse

Social media is a platform to build authentic relationships with your customers. So, why is social media so important? Social media opens the door to truly express how your SaaS can benefit customers. Then, broadcast those insights on social media.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Bloggers and social media influencers are essentially making them up as they go. Here are three types of social media influencers, and how you can partner up with them this holiday season. Curate UGC from your customers or influencers on your website or social networks.

How to Create a Social Media Presence That Says Hire Me

Peg Fitzpatrick

Whether you’re looking for a job, trying to connect with potential clients, or managing a small business, social media can be the key to getting hired. Learn how to create a social media presence that says “hire me!”

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. Earned, Owned an Paid Media in a Nutshell.

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20 Creative Ways to Use Social Media for Storytelling

Buffer Social

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! Resources Social Media Marketing

Social Media Marketing World Key Take-Aways #SMMW17

Katie Lance

I just returned from the ‘Super Bowl’ of all social media conferences; Social Media Marketing World #SMMW17. And, ironically I know my take-aways only scratch the surface of what was covered at Social Media Marketing World.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.” ” Social media is an ideal platform to carve out a niche and own your territory. Social proof, in action!

How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Many marketers and business leaders jumping onto the social web want to establish themselves as a leader without much thought.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. Create unique posts for each social channel. Become a social media outreach expert.