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Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook Social Media Tips and Tricks Facebook FansFacebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

Research from Media Dynamics, Inc. I recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. The post Authentic Storytelling in an Age of Mass Marketing appeared first on Spin Sucks. By Bryan Adams. Community Over Network.

Three Things Threatening Authenticity

Spin Sucks

Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. Social media allows for creating real communities with give and take, with nurturing and education, and with growth by engagement. Enter automation.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

The Challenge of Authenticity in Social Networking

Waxing UnLyrical

How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. What are we really up against (against ourselves) in the way we behave on social networks? Guest post by Erica Holt. Image: Erica Hart via Flickr, CC 2.0. Anonymity.

The Age of Authenticity Washing

Geoff Livingston

There have been a couple of recent posts acknowledging the decline of authenticity on the social web. In reality, authenticity as it was preached in the mid 2000s for all intents and purposes is a lost art. Today, we have formulaic gestures, and acts and boasts of authenticity instead of people being people. Authenticity washing is abound. Two x Two Faces by J.D.

Authenticity: At The Core Of Smarter Social Networking

Waxing UnLyrical

Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#. And Julie Turner : “Authenticity.&#. To me, that is at the core of what smarter social networking is about.

15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.

The Importance of Localized Branded Content on Social Media

Mindjumpers

And do you take local context into consideration when creating Social Media content for your global brand? Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. The popular social media platforms support this fact with a range of functions. Facebook.

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Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Is that bad?

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not.

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Social Media Updates: May

yMarketingMatters

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Now you can save targeting templates, restart or archive completed campaigns, increase ad limits on your campaigns and apply new social actions on sponsored content. Have a verified badge to let know the Page is authentic. Facebook.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. What do you think?

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value. And that makes sense.

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Why Is Social Media Important for My SaaS?

agora pulse

Social media is a platform to build authentic relationships with your customers. So, why is social media so important? Social media opens the door to truly express how your SaaS can benefit customers. Then, broadcast those insights on social media. To engage with industry leaders, start interacting with them on social media networks.

Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)

SocialTimes Twitter

A new infographic from Twitter Ads and Column Five revealed why these social media users are important. According to the infographic, moms look to social platforms to receive support from family and friends, to find quick answers and deals from brands and to receive product recommendations from bloggers. Are brands doing enough to target #MomsOnTwitter?

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. 5 easy ways to use data and social insights to humanize your brand. iTunes.

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4 Free Social Media Spring Cleaning Tools

Firebelly

Spring has sprung and it’s time to clean up your social media channels! For Twitter: Hootsuite’s Grade Your Social. Authenticate with your Twitter account and Hootsuite’s Grade Your Social will give you a grade from A to F based on reach, engagement and profile scores. Blogging Facebook Instagram Social Media Management Twitter

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What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content.

Are You a Social Media BarfShiner?

Waxing UnLyrical

It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!&#. And the people who do … those are the ones I think of as social media barfshiners.

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Most companies are doing social wrong and have done it wrong from the beginning. Toss out your social media scorecard immediately.

25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. 25 social media pet peeves. Spam and/or Phishing – via Twitter, LinkedIn email or any social media channel. Cheers!

5 Social Media Tactics that need to be Trashed

Socially Sorted

Every Year there are predictions about Social Media Tactics, strategies and platforms that will be hot in the following year. . But let’s spare a thought for the bad, annoying social media practices that are becoming all too common. . In this post, I share 5 Social Media Practices that annoy the heck out of me. Image by Shutterstock. Le Sigh.

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I’d love to share 20 actionable ways to use social media for storytelling. . Ready to dive in? Twitter.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65

#TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce

Blue Focus Marketing

A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. But trust is built on authenticity—and this is something that cannot be faked. Don’t Go For the Hard Sell.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. In the U.S.,

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Marketing Social Media hiring social media

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. And it remains the fastest growing market for social networks in the world.

Gin and Topics: Cycling and Social Media

Spin Sucks

The Battle for Social Media Authenticity. Geoff Livingston is quoted in this, but you should read it more because it’s about whether or not social media is still, well, social and what happens to companies that use it as another marketing and publicity tool. It’s almost time for PRSA ! And, we’re hosting a TweetUp on Monday night.

Who is Best to Execute Millennial Marketing? The Answer is Obvious.

Spin Sucks

The Millennial market can be fickle. However the youngest members in your team can be a golden opportunity to help you reach their peers. Millennials marketing is a great opportunity to leverage the knowledge and talents of your team members already immersed in the digital world. Sean Cotton has more. The post Who is Best to Execute Millennial Marketing? The Answer is Obvious.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Bloggers and social media influencers are essentially making them up as they go. Here are three types of social media influencers, and how you can partner up with them this holiday season. Curate UGC from your customers or influencers on your website or social networks. Their authenticity is what led them to vlogger stardom in the first place.

How To Gain Value From Social Media Feedback

Mindjumpers

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.

How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? A successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. Increase Your Following.

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How I Fail At Social Media

Jason Yormark

I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent voice. So with that, I’ve come up with my list of social media failures. Regardless I’ve included the button in my social sharing icons in hopes that eventually it will. Social MediaNobody is perfect right?

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Create unique posts for each social channel. Peers.

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

“Want to succeed in social media? Be authentic.” But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses. ” Are you tired of hearing this? Just be real.