How Much Does It Cost?
NOVEMBER 22, 2013
And, while that may have been true in the past, the argument could also be made that agencies simply want to know what the potential business reward will be against the amount of time, effort and cost it will take to complete the RFP or RFI in an effective manner. Let''s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It''s a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more.