JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The All Facebook post was updated about the violation on Friday August 14th so I can only assume that JVC USA and RFI Studios were notified as well.

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How Much Does It Cost?

Twist Image

And, while that may have been true in the past, the argument could also be made that agencies simply want to know what the potential business reward will be against the amount of time, effort and cost it will take to complete the RFP or RFI in an effective manner. Let''s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It''s a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more.

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Finding The Perfect Pitch

Twist Image

Prior to the formal pitch and being chosen as one of the three agencies that make it down to the finals, there is usually a quick RFI phase where the brand can better understand the agency. While pricing can be negotiated, the pricing structure should be defined in the primary phase of the RFI, I've heard of agencies walking away from a pitch win because suddenly the compensation became an issue when the brand had already known their pricing structure on the up front.

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How To Hire A Marketing Agency

Twist Image

agencypartner agencyreview agencysearchconsultant agencysearchreform amazon brand brandmanager brandmarketing chiefmarketingofficer cmo creativebrief creativity credentials culture google innovation lateralexperience marketingagency mediaattention onlinesearch procurement rfi rfp searchbox strategyThe process of hiring a Marketing agency feels old. and somewhat broken.

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. From the RFI, you can eliminate roughly half of the prospective vendors on you list.

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Blog #5: Why Cognitive Technologies will Transform our World as we know It

SalesChoice

In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. IBM ran with this consideration and published Preparing for the Future of AI.

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Secure Your WordPress Blog Without Touching Any Code

ProBlogger

Just to name a few features: protection against XSS, RFI, CRLF, CSRF, Base64, Code Injection and SQL Injection hacking attempts, one-click htaccess protection, wp-config.php protection, and loads of other tweaks. This guest post is by Karol K of ThemeFuse. Right now WordPress powers 48 of the top 100 blogs online. More than that, WordPress actually powers 19% of the web as a whole. Essentially, this is great.