How Much Does It Cost?
NOVEMBER 22, 2013
And, while that may have been true in the past, the argument could also be made that agencies simply want to know what the potential business reward will be against the amount of time, effort and cost it will take to complete the RFP or RFI in an effective manner. Let''s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It''s a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more.
Finding The Perfect Pitch
APRIL 18, 2012
Prior to the formal pitch and being chosen as one of the three agencies that make it down to the finals, there is usually a quick RFI phase where the brand can better understand the agency. While pricing can be negotiated, the pricing structure should be defined in the primary phase of the RFI, I've heard of agencies walking away from a pitch win because suddenly the compensation became an issue when the brand had already known their pricing structure on the up front.
How To Hire A Marketing Agency
APRIL 26, 2011
agencypartner agencyreview agencysearchconsultant agencysearchreform amazon brand brandmanager brandmarketing chiefmarketingofficer cmo creativebrief creativity credentials culture google innovation lateralexperience marketingagency mediaattention onlinesearch procurement rfi rfp searchbox strategyThe process of hiring a Marketing agency feels old. and somewhat broken.
JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.
AUGUST 16, 2010
Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The All Facebook post was updated about the violation on Friday August 14th so I can only assume that JVC USA and RFI Studios were notified as well.
Secure Your WordPress Blog Without Touching Any Code
MAY 27, 2012
Just to name a few features: protection against XSS, RFI, CRLF, CSRF, Base64, Code Injection and SQL Injection hacking attempts, one-click htaccess protection, wp-config.php protection, and loads of other tweaks. This guest post is by Karol K of ThemeFuse. Right now WordPress powers 48 of the top 100 blogs online. More than that, WordPress actually powers 19% of the web as a whole. Essentially, this is great.