JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed.

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How To Hire A Marketing Agency

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The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. The truth is that lateral experience is how to really inject a sense of innovation and newness to the marketing. Great marketing work gets attention and that attention is usually indexed in the major search engines.

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How Much Does It Cost?

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The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. It''s amazing - after all of these years - how brands fail to understand the simple business model of the marketing agency (which is this: agencies charge more for a human unit of time than they pay for it). I have been in the marketing business since the late eighties. This is the marketing business.

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Finding The Perfect Pitch

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While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. I understand the legal reasons (what if the brand chooses another agency partner and a similar idea goes to market, could the agency that didn't win the business not sue?), marketing. marketing agency.

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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. From the RFI, you can eliminate roughly half of the prospective vendors on you list.

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Blog #5: Why Cognitive Technologies will Transform our World as we know It


Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. It delivers advanced AI capabilities to sales, service, and marketing — and enables anyone to use clicks or code to build AI-powered apps that get smarter with every interaction.

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Secure Your WordPress Blog Without Touching Any Code


Just to name a few features: protection against XSS, RFI, CRLF, CSRF, Base64, Code Injection and SQL Injection hacking attempts, one-click htaccess protection, wp-config.php protection, and loads of other tweaks. You naturally don’t want it to get stolen by some evil content scrapers and SEO marketers who just want to launch thousands of sites with content from various RSS feeds. This guest post is by Karol K of ThemeFuse.