JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.
AUGUST 16, 2010
Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. Of course everyone tries to facilitate engagement on their Facebook Pages and increase exposure in users’ news feeds; that’s a basic component of Facebook marketing.